Get ready. The hype machine is revving up for the 2013 Ford Fusion. And it's not going to slow down in the coming months, as Ford prepares to launch it's most important midsize entry in 30 years.

Even with no pricing available, Ford has launched its Build Your Own Fusion website. The configurator will walk a curious customer through all of the variations of the new Fusion from a base S model to the fully loaded Titanium to the gas-electric Hybrid. (The only model missing is the plug-in hybrid Fusion Energi.)

The configurator, which Ford says on the website is for "survey purposes only," will allow you to see the Fusion S in eight different colors (the Titanium model comes in nine – click through our attached gallery to see them all), list out each model's engine choices, features and options, as well continue the buzz the Fusion created at the Detroit Auto Show.

After building the Fusion of your dreams, you can also sign up for email updates, which, over the summer, will be many.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 92 Comments
      4gasem
      • 2 Years Ago
      No pricing on the configurator! Boo!
      SethG
      • 2 Years Ago
      So AWD seems to only come on Titanium trim level. If the Focus is any indication we're probably talking $35K or so. That's not Legacy territory. That's A4 territory and that's a tough sell. I can't see the take rate on AWD Fusions being very high at this price point. Why no offer it at the lower trip level? SE maybe? Then they'd be able to move a lot more of them. Instead it seems they're trying to get top dollar out of AWD shoppers but they may end up with very few AWD buyers at all.
        merlot066
        • 2 Years Ago
        @SethG
        I don't have any marketing research but I feel like most people decide on the trim level and options they want and are then talked into adding AWD by the salesman after. I'm sure they'll add AWD to the SE by the time the car is released.
        TrueDat
        • 2 Years Ago
        @SethG
        i was told at NAIAS by an engineer it would be comparably priced with the current Fusion. to me, that says the titanium will be priced as the current sport is. so as long as the titanium starts under $30,000, it will do just fine. the 2012 fusions tops out around $32,000. i really wouldn't be surprised to see the 2013 top out at the $35K mark. that's a pretty loaded car with everything you could ever want. there is easily another $3,000 worth of cool stuff and overall quality over the outgoing model.
      Beloved
      • 2 Years Ago
      3 air intakes?
      The Steve
      • 2 Years Ago
      Hmm, you can only get the manual with the 1.6L turbo which should have about 180 hp. That's not too bad, but according to these specs, the car will weigh over 3,400 pounds... http://www.motortrend.com/roadtests/sedans/1201_2013_ford_fusion_first_look/viewall.html So I'm going to continue to wait for the next Golf. 180 hp out of a 2,800 pound hatchback sounds better.
        Dean Hammond
        • 2 Years Ago
        @The Steve
        another that needs to check the size class of the vehicle in question....as for Golf, I'll wait for the ST Focus, 250 hp out of a vehicle the size of the Golf sounds better to me.....AND its light bulbs will last longer
          The Steve
          • 2 Years Ago
          @Dean Hammond
          One more thing... the outward dimensions of the Fusion are no doubt much bigger than the Golf. However, the current Golf has ample front legroom & headroom. Rear headroom is not bad either. And the next Golf is going to be a bit bigger. The biggest advantage the Fusion will have in terms of interior space is rear seat legroom. Then there's the versatility of the hatch. The ability to load large items in the hatch is unique and not something you get in a sedan. You can sometimes even cram a full size mountain bike in the back. It's one way that small hatchbacks sometimes compare favorably even against larger family sedans.
          The Steve
          • 2 Years Ago
          @Dean Hammond
          I know the Golf is a lot smaller and it's not a fair comparison. I guess my point is that since you can't get a manual with the 2.0L turbo, it basically means that there's no chance of me even considering the Fusion. Too bad, because it looks like a great car other than that.
        KaiserWilhelm
        • 2 Years Ago
        @The Steve
        It may only have about 180hp, but it'll also have about 180tq and low rpms with a broad curve, so it should be a nice driver.
      The Cory Jihad
      • 2 Years Ago
      Let's hope they keep the option availability the same they are now. I can configure an SE 1.6 Ecoboost with BLIS, nav, roof, leather and keep a manual transmission!!!
        Muttons
        • 2 Years Ago
        @The Cory Jihad
        I'm hoping too, but it says survey purposes only so they might just be trying to see what people configure so they can see what the most popular configurations are.
          TrueDat
          • 2 Years Ago
          @Muttons
          exactly. they already know that the SE will be the highest volume trim level, they're just trying to figure out what to put in it.
      davebo357
      • 2 Years Ago
      This configurator was up on their website weeks ago. I've probably been through it 10 times already hoping for some new info. I'm trying to hold out until the Fall for a 2013 2.0L turbo, but if the mileage doesn't match the more powerful Kia Optima turbo I might go for that just because I have a feeling these things are going to be as common as Mustangs in a couple of years. The only thing I hate about the Kia is their boring logo and the wheels.
        Dookie
        • 2 Years Ago
        @davebo357
        People are getting way under the EPA for the Kia.. so I woudnt compare the two to closely in real world driving until test results are out
      sohaney72
      • 2 Years Ago
      I know it's the '13 Ford Fusion. I know it's seems almost politically correct to make sure one has to ooze for Ford, weather a journalist or an auto-phile. But GOOD GOD! This model is hideous. Absolutely stump-fence, homemade soap, cold-casserole UGLY. The new Malibu, the new Altima, even the refreshened (new as far as Toyota is concerned) camry have become default choices. Wake up, people. The Ford Koolaid starting to taste like warm urine?
        The Steve
        • 2 Years Ago
        @sohaney72
        I disagree. This is one of the most beautiful sedans I've ever seen, right up there with Mazda's Takeri Concept.
        Slizzo
        • 2 Years Ago
        @sohaney72
        You haven't seen one in person have you? The Ford is by far the most handsome of the group. The new Camry is awkward looking, the Altima is downright fugly. The Malibu/Cruze are good looking, but nothing like this Fusion. BTW, I'm a diehard GM guy.
      • 2 Years Ago
      [blocked]
        NightFlight
        • 2 Years Ago
        Oh look, you are back. How's your precious Honda doing, invisiblog, Mitchell, Mary Keana, ___|___, and whoever else you are to support Honda's cause? You aren't by any chance that fool on YouTube that works as a porter at Bill Page Honda, are you??? Troll somewhere else. This Fusion walks all over the "new" Accord.
          • 2 Years Ago
          @NightFlight
          [blocked]
        zzzzzz
        • 2 Years Ago
        Yes, it's called taking the bus.
      artandcolour2010
      • 2 Years Ago
      Not a single green. Today's carmakers need to embrace COLOR. We've never had better paint technology for cars, and we have the saddest color palettes the world has ever known.
        QCRamAir
        • 2 Years Ago
        @artandcolour2010
        I agree with all of you guys. Today's manufacturers, at least the mainstream ones, have some of the most boring choices of colors, save for that sharp green on the Camaro and the lime green on the Fiesta. Other than a couple blues and reds, today's choices seem to be the most vanilla assortment of neutral colors they've ever been.
        Synthono
        • 2 Years Ago
        @artandcolour2010
        Ford used to have a really nice dark green too, but they haven't used it in a long time. I will say I am glad that the ghastly pink they had during the same era has disappeared, though I've only ever seen it on Contours and Aspires.
        QCRamAir
        • 2 Years Ago
        @artandcolour2010
        Completely agreed. For the past couple years, green has been my favorite color (along with brown, for whatever odd reason), where it used to be blue my entire life. I dunno why the change, but anyways, it's sad how there are so few green-colored cars available these days. A car like the upcoming Fusion, with its "Aston looks" up front, would look great in any green, but especially a darker shade, like British Racing Green.
          EXP Jawa
          • 2 Years Ago
          @QCRamAir
          Agree with British Racing Green. Or emerald green. Or even that green they put on the Fiesta. This coming from someone with a two-tone green vehicle with a green interior. I'd normally default to a blue color if there's no green choice, but the entire color range for the Fusion (and the new Escape) does nothing for me. The Ginger Ale color looks like it might be strangely interesting, but not until I see it in real life. Either way, it doesn't matter. I have no plans to buy one of these. The Focus ST, OTOH...
        Polly Prissy Pants
        • 2 Years Ago
        @artandcolour2010
        That Ginger Ale color is sort of a diarrhea green.
          The Cory Jihad
          • 2 Years Ago
          @Polly Prissy Pants
          You should see it in person. It's so much worse...
        NightFlight
        • 2 Years Ago
        @artandcolour2010
        I liked green vehicles as well. A nice dark green would looks nice IMHO.
        jtav2002
        • 2 Years Ago
        @artandcolour2010
        I'm okay with not having a green. Can't say I've ever seen a car I thought needed a green. Not a huge fan of dark green on a car and at the other extreme not a fan of the bright in your face greens available on the Challenger, Camaro, etc.
          Justin Campanale
          • 2 Years Ago
          @jtav2002
          Mini?
          Nemebean
          • 2 Years Ago
          @jtav2002
          Jeep. Nuff said.
          Justin
          • 2 Years Ago
          @jtav2002
          I've seen a few cars in Forest green, I wouldn't mind that. More choice would be better either way.
      PatrickH
      • 2 Years Ago
      Hey Autoblog, just because you continually state that this car is attractively styled doesn't make it so. It's not an attractive design. It's chunky as hell with an incredibly high hood line that belongs on an SUV not a sedan. When I thought of the future, I always assumed cars would become more aerodynamic and sleek, not chunky and overweight. That being said the only companies making attractively styled mid-sized sedans these days are Kia, Hyundai and Mazda. The rest range from "so so" to Godawful.
      regionrat
      • 2 Years Ago
      1) Its, not it's. 2) This looks cartoonish in that blue -- not good. 3) Ford's most important mid-sized entry in 30 years? Huh? You could say that about any car that they introduce that's trying to repeat the success of the '85 Taurus.
        Muttons
        • 2 Years Ago
        @regionrat
        Seen it in that blue in real life? It looks huggin amazing.
          TrueDat
          • 2 Years Ago
          @Muttons
          ya, that's definitely one of the best looking colors on this car.. too bad the pic is a little off. not sure why ford can't get that right on most of their configurations.
      MynameisDwayne
      • 2 Years Ago
      So... what was last year's (and years prior) base model with the 4 banger is now today's premium model. Oh, and no price discount. Way to go Ford. I guess you're just assuming we'll all bend over and take it. No thanks!!!! I'll just get a Chrysler 300 V6 or V8.
        Dean Hammond
        • 2 Years Ago
        @MynameisDwayne
        hey Dwanye, last I looked the 300 was located in a different size class
        NightFlight
        • 2 Years Ago
        @MynameisDwayne
        Ummm, you couldn't be any more wrong. Standard engine is the 2.5 that was the base in the current Fusion as well. Premium engines are the EB 1.6 and 2.0. The 300 is an E segment vehicle, and a size above the Fusion. Go away.
          EXP Jawa
          • 2 Years Ago
          @NightFlight
          That's kind of debatable. Fusion is sort of between classes, but realistically, cars have generally all bumped up into larger classes. The Focus is C-segment. Ford considers Taurus to be D-segment, although it is probably better classified as D/E. That sticks the Fusion in between C/D and proper D. I think that the 300 is in the same situation as Taurus.
          Muttons
          • 2 Years Ago
          @NightFlight
          D segment...
    • Load More Comments