Announced almost two years ago, Toyota finally gave us some more details about the was the all-electric RAV4 EV will be sold to the general public during the 26th Electric Vehicle Symposium in Los Angeles today. The important number? The MSRP for what Toyota calls a "fully equipped" RAV4 EV is $49,800 and will be available before the end of the year.

Toyota says the RAV4 EV's range is 100 miles and that the car will charge from empty in approximately six hours on a 240V/40A charger. The new RAV4 EV has LED and halogen headlights and it has special "environmental blue" color emblems on the outside. The vehicle will be made at the Toyota Motor Manufacturing Canada, Inc., plant in Woodstock, Ontario. The first generation of the new RAV4 EV was unveiled back at the 2010 Los Angeles Auto Show. Our First Drive report is here.

With a battery and powertrain designed by Tesla, the new RAV4 EV certainly appears to be one of the new breed of compliance EVs. We had heard that the RAV4 EV will be lease only, but the official press release says the car "will go on sale in late summer 2012 through select dealers, initially in four major California metropolitan markets." Those markets are Sacramento, the San Francisco Bay Area, Los Angeles/Orange County and San Diego and the news matches the rumor we heard last year, that sales about be limited to California. In all, Toyota hopes to sell just 2,600 units in the next three years. Nissan Leaf, you've got nothing to worry about.
Show full PR text
ALL-NEW TOYOTA RAV4 EV UNVEILED AT EVS26 R&D TO PRODUCTION IN 22 MONTHS

LOS ANGELES, May 7, 2012 -- Toyota Motor Sales, U.S.A., Inc. today revealed the highly anticipated all-new Toyota RAV4 EV at the 26th annual Electric Vehicle Symposium in Los Angeles. This all-electric SUV has an expected driving range rating of approximately 100 miles and charging time of approximately six hours on a 240V/40A charger. The RAV4 EV's driving performance, dynamics and cargo capacity are equal to or exceed the gas powered RAV4 V6. Arriving fully-equipped with an MSRP of $49,800 the RAV4 EV doesn't compromise on performance, comfort or versatility.

"It's all about blending the best of two worlds," said Bob Carter, group vice president and general manager of the Toyota division. "The all-new RAV4 EV marries the efficiency of an EV with the versatility of a small SUV – in fact, it is the only all- electric SUV on the market."

The RAV4 EV is the product of a unique collaboration with Tesla Motors spurred by Akio Toyoda, president and CEO of Toyota Motor Corporation. Twenty-two months after the project announcement, Toyota and Tesla engineers have succeeded in bringing an outstanding product to market in record time.

The RAV4 EV combines a Tesla designed and produced battery and electric powertrain with Toyota's most popular SUV model. The collaborative team set its sights on refining the customer experience. From advanced charging options to interior comfort to interactive displays, the vehicle has been designed for customer ease of use and maximum vehicle range.

The front wheel drive RAV4 EV allows drivers to select from two distinctly different drive modes, Sport and Normal. In Sport mode, the vehicle reaches 0-60 mph in just 7.0 seconds and has a maximum speed of 100 mph. Normal mode achieves 0-60 mph in 8.6 seconds with a maximum speed of 85 mph. Maximum output from the electric powertrain is 154 HP (115kW) @ 2,800 rpm.

RAV4 EV offers an exceptionally smooth, quiet ride and comfortable handling due in part to its low coefficient of drag and low center of gravity. In fact, at 0.30 Cd, RAV4 EV achieves the lowest coefficient of drag of any SUV in the world. Compared with the gas powered RAV4, Toyota re-styled the front bumper, upper and lower grill, side mirrors, rear spoiler, and under body design to maximize air flow around the vehicle. The RAV4 EV's battery pack is mounted low and to the center of the vehicle, contributing to a more sedan-like ride.

On the exterior, RAV4 EV features upscale LED low beam projector headlights with halogen projector high beams. A manual leveling system allows customers to redirect the headlights when the vehicle changes significantly in pitch due to a heavy load. Five vertical LEDs make up the daytime running lights, which dim to parking lights. The rear combination lights are LEDs accented by a unique light smoke outer lens. Other exterior variations from the gasoline powered RAV4 include new exterior emblems on the front, rear and the front door panel utilizing the signature Toyota "environmental blue."

The vehicle will be available later this year in three exterior colors: Blizzard White Pearl, Shoreline Blue Pearl and Classic Silver Metallic. The interior features a unique "Neutron" fabric, woven with a subtle sheen and blue accent, on the seat inserts and door trim.

Inside, a six-way adjustable driver's seat includes variable front seat heaters, which extends heater coverage to the occupant's upper back. The split reclining rear seats with folding center arm rest fold flat for increased cargo space, with a total cargo capacity equivalent to the conventional RAV4 of 73 cu. ft. No interior space is lost in the vehicle due to EV components.
The highlight of the interior is an eight-inch capacitive touch screen with a state of the art graphic display, featuring navigation, telematics, and EV drive information and settings designed specifically for the RAV4 EV. EntuneTM is standard (with three year complimentary access to EntuneTM services) along with SiriusXM Satellite Radio (with 3- month trial subscription to XM Select package), AM/FM radio, Bluetooth® streaming audio, and USB port with iPod® connectivity. The dash display color illuminates red when the vehicle is operating in sport mode and blue in normal driving mode.

Toyota's approved electric vehicle supplier equipment provider is Leviton. Leviton offers multiple options for charging solutions. For the shortest charge time of approximately six hours, Leviton offers a custom 240V (Level 2), 40A, 9.6 kW output charging station. For more information visit Leviton.com/Toyota. The vehicle comes equipped with a 120V (Level 1) emergency charging cable for instances when the recommended 240V (Level 2) charging is not available.

The RAV4 EV will go on sale in late summer 2012 through select dealers, initially in four major California metropolitan markets including Sacramento, San Francisco Bay Area, Los Angeles/Orange County and San Diego. Sales volume is planned for approximately 2,600 units over the next three years. The battery warranty is 8 years or 100,000 miles.

"We believe that the RAV4 EV will attract sophisticated early technology adopters, much like the first-generation Prius," said Carter. "It's designed for consumers who prioritize the environment and appreciate performance. We look forward to seeing how the market responds."

In July 2010, Toyota Motor Corporation and Tesla Motors jointly announced an agreement to develop an all-electric version of the RAV4, with the intent to bring the vehicle to market in 2012. Tesla contributed its EV technology expertise, daring spirit, quick decision making and flexibility. Toyota contributed design, engineering, manufacturing and production expertise. In an industry where development cycles are typically five years, Toyota and Tesla brought a dynamic product to market in less than half that time.

TOYOTA/TESLA DEVELOPMENT MILESTONES
♦ May 2010 – Toyota/Tesla announce collaboration to develop electric vehicles, parts, production systems and engineering support
♦ July 2010 – Toyota/Tesla announce development of RAV4 EV
♦ November 2010 – Toyota reveals RAV4 EV Phase Zero prototype at LA Auto Show
♦ February 2011 – Tesla begins delivery of 31 converted RAV4 EV Phase Zero
demonstration program vehicles
♦ April2011 – Toyota provides first media drive opportunity of Phase Zero demonstration program vehicle at 2011 Sustainable Mobility Seminar
♦ August2011–Toyota/Tesla announce RAV4 EV manufacturing location-Toyota Motor Manufacturing Canada, Inc., Woodstock, Ontario


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    • 1 Second Ago
  • 75 Comments
      Michael S
      • 2 Years Ago
      I realize Toyota chose the RAV4 because the first generation RAV4 EV was so successful, but at $50K, the average consumer would probably buy it only with a Lexus badge. Considering Lexus doesn't have an X3-sized competitor, a CX350e would have been nice. Or even a Venza EV; the Venza V6 only weighs 300 lbs more than a RAV4 V6. The market for a $50K electrified SUV is out there (see RX450h and Highlander Hybrid). Just not one that looks like a RAV4.
        • 2 Years Ago
        @Michael S
        [blocked]
        You guy
        • 2 Years Ago
        @Michael S
        I can't figure out why they didn't just use the RX as the mule for this. Makes a LOT more sense for the price point. RX-EV for $57,500 makes a lot more sense.
      Detroit
      • 2 Years Ago
      That price is what makes EVs such a joke these days... Oh, and their anemic ranges. These cars are basically test mules that manufacturers let the public purchase.
      consumer 4100
      • 2 Years Ago
      i find it odd that once we get talking about "payback", the green choices look bleak. Well, when did anyone start talking about a "payback" when buying any ICE car? Geez, they do tend to wear out and cost thousands to upkeep over regular ownership. It's a fools argument. You want cheap, buy a 1986 Honda Accord. My PV system on the house simply provides me with no more utility bills.
      stclair5211
      • 2 Years Ago
      The Obama brown shirts at the EPA are closing plants left and right so what do we do as a nation? Switch to electrics. Got to love it! Our electrical capacity is going down and they want electric car use to go up? LOL Electric cars couldn't be more ridiculous. If you think you are saving the planet driving one you are INSANE. China is the problem, not my car. As long as china keeps loading up those cargo ships - 15 polluting in one year as much as all the cars in the world, than your electric is doing squat. Bravo. You fell for the hype and marketing. Enjoy your high electric bill. It's coming. Obama promised that. Try listening to what he says.
        gop.hates.america
        • 2 Years Ago
        @stclair5211
        Don't worry, once Romney becomes President, he will steal all over money and hide it in offshore accounts. You and me will be driving 20 year old Chevy Cruze.
          gop.hates.america
          • 2 Years Ago
          @gop.hates.america
          @sixpackdan Again, enough with the PHONY PATRIOTISM. What freedom are you talking about? Freedom to shoot other people when you feel like, freedom to work for 50 cents an hour, or freedom to loose all your retirement savings? If you love freedom so much, move to Somalia. There's no government there. You and your pirate buddies and sail the seven seas like captain Jack Sparrow. And you think Romney is going to save you? He doesn't even have a spine, or principles. He changes is ideology more often than he changes his undies. If he wins, be prepared to work as indentured servant for rest of your life.
          Zoom
          • 2 Years Ago
          @gop.hates.america
          You are not free, sixpack. You've been brainwashed into voting and thinking against yourself...thinking you're "free".
          • 2 Years Ago
          @gop.hates.america
          [blocked]
        • 2 Years Ago
        @stclair5211
        [blocked]
        themanwithsauce
        • 2 Years Ago
        @stclair5211
        So your solution to a problem is "I'm not the biggest problem therefore F*** you". Woooooooooooow. And how the hell do you jump from we have reduced electrical capcity to "we can't support electric cars"? Do concepts such as high efficiency appliances, home solar power, and natural gas mean anything to you? Our appliances use less energy now, freeing up our power grids. Home solar panels are becoming affordable not only from the initial install but most people who use them sell some power BACK to the grid. Think about that, excess solar energy from YOUR OWN HOME could help charge a car. It's a concept even you can get behind - gov'ment can't say or tax anything about that. And even if you don't want to do that, our new found natural gas reserves can give us a much cleaner fuel source than coal or gasoline for the time being. Plus it's within our borders AND its cleaner to get than crude oil too. But no, go ahead and blame cargo ships which are essentially the only way to get goods overseas. You like the computer you posted on? Guess what? I gurantee at least half your computer came over here by cargo liner from taiwan and malaysia. And that is just your computer.
          gop.hates.america
          • 2 Years Ago
          @themanwithsauce
          @sixpackdan Guess what? Stupid Republicans don't want to spend on building infrastructure in the US. They would rather spend ten times more money to build roads in Afghanistan; it is much easier way to line the pockets of their friends.
          • 2 Years Ago
          @themanwithsauce
          [blocked]
      Luke
      • 2 Years Ago
      Fugly.
      Michael
      • 2 Years Ago
      EV or not, $50k for a RAV4? Those must be some powerful drugs they are smoking at Toyota HQ. Guaranteed fail in the USA.
      IBx27
      • 2 Years Ago
      Wow, they've actually managed to create a car without a front end...
        ZOZ
        • 2 Years Ago
        @IBx27
        Toyota tends to create the ugliest cars in the world these days, and each time the only var that takes the crown from a car is another Toyota!
      WillieD
      • 2 Years Ago
      What a deal. They should sell tens of these.
      NineMychaelNine
      • 2 Years Ago
      I dont really care for him to much, but Kanye West put it best "this is the fast life, we are on a crash course, what you think I rap for? to push a f****n rav 4?" And definitely not at this price point...thats for sure!
      ctsmith1066
      • 2 Years Ago
      This price (apparently fully-loaded) makes sense when compared to the Leaf and Volt.
        • 2 Years Ago
        @ctsmith1066
        [blocked]
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
          Detroit
          • 2 Years Ago
          At least with a Cadillac you're not trying to fool anyone... And yourself.
          BG
          • 2 Years Ago
          Drivers of Escalades are not trying to fool someone? When they could buy/lease the equivalent Chevrolet for thousands less?
        axiomatik
        • 2 Years Ago
        ugh, I'm so sick of these retarded "1/2 coal powered" comments on every post involving electric cars. Guess what genius, different regions have different sources of electricity. These will be sold in California. California gets 1% of it's electricity from coal. ONE PERCENT. Nuclear, Hydro and renewables make up 59% of California's electrical generation. Source: http://apps1.eere.energy.gov/states/electricity.cfm/state=CA
          Detroit
          • 2 Years Ago
          @axiomatik
          What about the environmentally irresponsible batteries these 'clean' cars use. More dangerous chemicals and components than a gas engine even dreamed of.
          PeterScott
          • 2 Years Ago
          @axiomatik
          @Detroit Care to raise a glass to back that claim. http://www.greencarreports.com/news/1020092_byd-ceo-drinks-battery-fluid-from-companys-own-environmentally-friendly-battery "In an effort to prove to disbelievers that hybrid and electric cars are indeed safe and more specifically that the batteries within would not cause environmental issues, BYD's CEO Wang Chuan-Fu actually drank battery fluid from a lithium ion battery manufactured by the company." Let me know how a nice tall glass of Motor Oil, Gasoline, or Electrolyte from your cars Lead Acid battery goes down in comparison. Stop treat Fox news and Rush Limbaugh as a source of Facts.
      Greg
      • 2 Years Ago
      so unlike the Prius the nicklel they mine for the batteries wont have to travel 3/4ths of the way around the world to be put into a car
        postpast
        • 2 Years Ago
        @Greg
        Wouldn't be so sure. Unless Toyota built a battery plant in North america the nickel is probaly still doing some globe trotting
          axiomatik
          • 2 Years Ago
          @postpast
          It's a Tesla drivetrain, so I am sure it is using li-ion batteries.
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