Cadillac's ATS is scheduled to hit dealer showrooms this summer, and General Motors has finally divulged pricing. Its smallest luxury sedan will start at $33,990 including destination(*), but that price will only snag you the entry-level model, powered by a 200-horsepower 2.5-liter four-cylinder paired with a six-speed automatic. Stepping up to the turbocharged, 270-hp 2.0-liter will push the price up to $35,795, and bring all-wheel-drive and manual transmission options into play. The top-of-the-line ATS carries a $42,090 price tag and is powered by a version of the 3.6-liter V6 from the Cadillac CTS, rated at 320-hp and mated to an automatic tranny, with all-wheel-drive available.

While these prices are hard to evaluate without a full breakdown of standard equipment – which Cadillac promises in due time – we can compare them to two benchmarks, the all-new 2012 BMW 3 Series and the slightly larger CTS. While Caddy does undercut the base 3 Series price of $35,795, that entry-level ATS is down some 40 horsepower. The mid-priced ATS, the one with the turbo 2.0-liter, however, trumps the 328i's 240-hp engine by almost that much. With equivalent starting sticker prices, it only makes the inevitable head-to-head battle all that more interesting.

The CTS, however, starts at $36,810, which makes the top-level ATS seem spendy at first glance. Granted, the CTS is nearing the end of its life cycle, but clearly those looking for a more luxury-oriented, V6-powered sedan are going to have to closely study the standard equipment sheet to determine what justifies the $5,000-plus price premium for the smaller car.

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2013 Cadillac ATS Priced from $33,990
New luxury sport sedan launches this summer


DETROIT – The all-new, rear-wheel-drive Cadillac ATS compact luxury sport sedan with a fuel-efficient 2.5L engine and next-generation six-speed transmission will be priced starting at $33,990, including destination charges. Highway fuel economy will be well over 30 mpg.

"The ATS enters a vehicle segment this year that's one of the most competitive in the market, from both a price and performance standpoint," said Don Butler, vice president of Cadillac Marketing. "ATS will bring a distinctive presence and compelling value while offering quick, nimble, fun-to-drive dynamics that will appeal to the lifestyles of modern luxury buyers and challenge the segment's status quo."

A mid-level model with a lightweight and powerful 2.0L turbocharged engine costs $35,795 including destination and will offer automatic and manual transmissions, and rear- or all-wheel drive.

Topping the engine range is a 3.6L V-6 with a preliminary rating of 320 horsepower, costing $42,090 including destination with an automatic transmission and standard content that includes CUE, leather 8-way power seats with memory, adaptive start and more. All-wheel drive will be available.

A full breakdown of availability and pricing of packages and options will be available later.

ATS goes on sale this summer, but already the new sport sedan is positively impacting Lansing, Mich., where more than 440 new employees have been hired at Cadillac's Lansing Grand River plant where the ATS will be assembled. A total of 600 new employees are expected to be part of Cadillac's $190 million investment in the facility.

A dedicated engineering team has traveled the globe refining and advancing the ATS to meet customer demands. The addition of advanced materials has reduced curb weight to less than 3,400 pounds, more than 100 pounds less than an Audi A4 or Mercedes-Benz C250.

Time spent at premier race tracks around the globe, including Road America, Road Atlanta, Phoenix International Raceway and the Nürburgring in Germany has enhanced the ATS' sporty ride and handling and engine tuning. The 3.6L model is expected to have a 0-60 mph acceleration time of well below six seconds.

Cadillac's new CUE user interface, standard on most ATS models, offers the first automotive use of capacitive touch to create an intuitive, modern way for drivers to interact with the car. This technology, used for most smartphones and tablet computers, uses electrodes to sense the conductive properties of objects, such as a finger.


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  • 220 Comments
      Jeff
      • 2 Years Ago
      It's hard to imagine the ATS costing more than a 328i. EVERYTHING is an option on the BMW, sunroof, power driver's seat, xenon headlights, sport package, metallic paint. You're over $40K before you blink.
        vince
        • 2 Years Ago
        @Jeff
        Don't forget leather, USB/bluetooth, garage door opener, dimming mirrors, heated seats, and satellite radio. I could see some of that being optional, but leatherette and manual seats in a 36K car is absurd. Leather adds thousands to the price too.
        jtav2002
        • 2 Years Ago
        @Jeff
        It annoys me that HID's and the like aren't standard equipment on any luxury branded vehicle. I mean I guess some don't want them but when you have the same things as options on some compact cars it's absurd it would be an option on a luxury car.
        jtav2002
        • 2 Years Ago
        @Jeff
        It annoys me that HID's and the like aren't standard equipment on any luxury branded vehicle. I mean I guess some don't want them but when you have the same things as options on some compact cars it's absurd it would be an option on a luxury car.
      Iain Fulton
      • 2 Years Ago
      Wow....42k for the v6! I have a feeling this is going to be pretty loaded standard too....if that holds than this quite possibly will be my next vehicle.
      vince
      • 2 Years Ago
      I guess its a good sign that they are going head to head with the 3 series on price (2.0t models). I think it shows they are confident, although I assume the Caddy will still have and advantage in standard features and cost of options. Can't wait to see how they stack up in comparison tests.
      PiCASSO
      • 2 Years Ago
      This new Caddy looks beautiful in red... will likely replace my IS350 in the near future.
      Hazdaz
      • 2 Years Ago
      Even if the ATS is as good as the new 3, it really does need to under-cut the BMW's price to help establish itself. At this point, its interesting to see what this car starts at and where the average buyer is going to be in terms of price, but I'd like to hear more of the details on what it comes with. I also have yet to read a review of this car.
        • 2 Years Ago
        @Hazdaz
        [blocked]
        The Wasp
        • 2 Years Ago
        @Hazdaz
        I agree and I'm glad that Cadillac will offer a lower price than BMW. I think there are many buyers who won't be terribly concerned with the engine and they will compare the true base prices instead of a mid-level Cadillac versus the base model BMW.
      Joshua Bolden
      • 2 Years Ago
      Although my favorites in this segment is the C-Class and the 3-Series, this Caddy is definitely worth the look. Exterior is very sharp and classy.
      MechE
      • 2 Years Ago
      I was scared the new Cadillac styling woudlnt translate to a smaller body too well and it would look something like the 1st gen CTS. But this car looks great....well done GM. I hope the other manufacturers feel a little stings and are forced to improve as well.
        Mchicha
        • 2 Years Ago
        @MechE
        First Gen CTS brought Cadillac back into the Sedan business.
      Jonathan
      • 2 Years Ago
      They did a great job on the ATS . Thank god that this is not another obese pig of a car . Can't wait though to see the V version .
      CruzControl
      • 2 Years Ago
      I may not buy one, but I will definitely be test driving one...maybe I'll have a change of heart when the ATS coupe graces our land.
      jkt
      • 2 Years Ago
      Looks sharp. Competition is good. I for one have been enjoying the amount of choices we have now cars. Sure beats the hell out of the 80's!
      LivetoDrive
      • 2 Years Ago
      if its the same price in Canada as those US prices its gonna sell like mad! otherwise ppl here will just get the 3series...the number 1 selling Luxury car in canada since forever.
      Marc Hamady
      • 2 Years Ago
      While the Caddy's 2.0L turbo might have 30 more horsepower than the BMW's 2.0L Turbo, the 328i probably gets better gas mileage, which compensates for that.
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