Sure, Coda Automotive happily announced its first real deliveries of its all-electric Sedan two months ago, but its been quieter since then about the problems it has had with some damaged parts were shipped over from China. A new report from Automotive News says that Coda is repairing the "minor" damage to those parts and that Coda's dealership in Los Angeles should be getting ten EVs to sell by the middle of this week. From there, production and deliveries will increase, said Coda AUtomotive CEO Phil Murtaugh. While Coda assembles the Sedan in California, the bodies and powertrains are made in China.

Murtaugh also said in a statement sent to AN that, "We have opted for a slow production acceleration in order to ensure flawless execution at every step of our operating system, which includes component supply from four continents, manufacturing operations at two locations in China and one location in the U.S., logistics pipeline and dealer delivery process."

Coda has four dealerships, all of which have vehicles for test drives, located in Los Angeles, Silicon Valley, Orange County and San Diego.


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    • 1 Second Ago
  • 27 Comments
      mustsvt
      • 2 Years Ago
      Good luck to all the suckers...uh I mean first adopters getting one of these.
        motorhead
        • 2 Years Ago
        @mustsvt
        suckers their target market is government agencies but, I repeat myself
          EVnerdGene
          • 2 Years Ago
          @motorhead
          Final assembly is in California. So it is an American car, just like a Ford Fiesta, or a Chebbie Volt transmission. BTW - Ford Fiesta final ass'y is not in the USA. - - - - Chebbie Volt has a Japanese transmission among other imported components.
          Spec
          • 2 Years Ago
          @motorhead
          What government agency is going to be caught buying a mostly Chinese built car?
          Actionable Mango
          • 2 Years Ago
          @motorhead
          So the taxpayers are the suckers? I thought government agencies bought domestic vehicles.
      pete.angel
      • 2 Years Ago
      That is a flat out lie by their CEO. Opting for something implies that there was a possible decision to make. They had no choice to roll out slowly - EVERY SINGLE one of their cars is essentially rebuilt at the port in SF, because they were so poorly made - in China - that they were visibly dangerous. Just because you have to rebuild a car at the port, DOESN'T make the port a "US manufacturing operations location". Just like every side of the road where an owner calls to report a breakdown won't be a "US based customer service center".
        Greg Y
        • 2 Years Ago
        @pete.angel
        Pete, just a little tidbit of information. You've possibly heard of a company in South Carolina called BMW Manufacturing, a US subsidiary of BMW, you know the guys who make sports sedans? I was around when they first began making the Z3 in South Carolina. Not one single car left the plant and went straight to the dealership. First, every car off of the line during the initial production launch was sent back to Munich for an almost complete inspection and partial teardown? Why, because they didn't trust the labor of the Americans, and wanted to be able to rework any mistakes before the cars hit the showrooms and had a chance to blow BMW's image. Expensive move, but probably worth it. I wish they would hurry up and get on the market, to see if they flop or take off, but I can also see making sure that your car is absolutely flawless first, especially when delivering an almost $40,000 car based on new technology. One well publicized quality flop and their take off WILL be a flop.
        Marco Polo
        • 2 Years Ago
        @pete.angel
        pete.angel Right on ! Tell it like it is !
      • 2 Years Ago
      This is a classic example of sorts. The car runs on electrons, but looks just like every other non-descript $14,000 so-what-mobile. And it costs $25 grand more than it looks. There's a mixed message here: I'm cool, but I'm a dumpy dork. And I thought the Leaf was b'tugly.
        Greg Y
        • 2 Years Ago
        I'd agree the Leaf is b'tugly, as you put it, hate the front end. The CODA is no Tesla, but hardly any uglier than a Corolla, and has better pep than the Corolla off the line. I like some style to my cars, but having riddnen in one, was impressed by the get up and go. And, while I like style, some people actually LIKE driving toasters, good solid, bland, reliable toasters. How do you explain the success of Toyota otherwise?
          Marco Polo
          • 2 Years Ago
          @Greg Y
          Greg Y Greg, you are correct, some people do like Toyota's conservative styling, and remarkable build quality and reliability. However, Coda, is no Toyota, or rather it's a PRC copy of an 11 year old Japanese model, produced in PRC by some very dubious companies, and sold in the US by some even more dubious characters. Nothing about this car could be said to be honest, including the pricing! Much as I wish to see EV technology succeed, this is almost the anti-EV.
        PR
        • 2 Years Ago
        Peter, Yes, if this First Generation Coda is successful, they will need to swap all the juicy parts into a more modern glider for their second gen version for it to really take off. They spent more $$ on making the technology inside work than making the outside look good. It's not a bad early generation choice, since not all companies can compete in the Tesla Model S price point. Once they have the EV technology nailed down and they can reduce their expenses, shoehorning it into a more modern glider should be a piece of cake.
      EVnerdGene
      • 2 Years Ago
      Strange: Assembled in NorCal, but all four dealers in SoCal.
        Wufei
        • 2 Years Ago
        @EVnerdGene
        Silicon Valley is in SoCal now?
        • 2 Years Ago
        @EVnerdGene
        Santa Clara is in Northern California!
      pete.angel
      • 2 Years Ago
      That is suspect logic that just because the glider, exterior and interior is subpar that the EV technology must be where the effort went. Maybe they just compromised in every way to try to get suckers to buy the car before an IPO pump and dump. If they really put time into the "technology", they wouldn't have had to issue an emergency "new pack size option that just happens to be the only option" just weeks before launch.
      2 Wheeled Menace
      • 2 Years Ago
      WOAH. I just realized what this car looks like the most. Look up the 2008 chevy aveo sedan. A chinese copy of a Daewoo car rebadged as a Chevrolet!! What a fantastic chassis to build a $40k electric car on! P.S. "Damaged" parts probably means incorrectly machined or otherwise goofed up by Chinese suppliers. Just thinking about it makes me giggle. I've seen my fair share of bloopers coming out of their factories.
      Spec
      • 2 Years Ago
      The Rav4 even made the Coda look like a great EV deal. ;-)
      Marco Polo
      • 2 Years Ago
      PR, I guess you would condone this latest piece of chicanery from the PRC. Coda is pretty terrible product from some pretty terrible companies and individuals. Only by the most deceitful of descriptions could this vehicle be described as 'American' and it's backers must be bitterly disappointed to learn that Coda's funding application was sent packing by the DoE ! I suspect that 'pete.angel''s comment: " Maybe they just compromised in every way to try to get suckers to buy the car before an IPO pump and dump." is based on experience of the past performance of some of Coda's directors and backers. Coda, will end in tears !
      Pininfarina
      • 2 Years Ago
      It's almost impossible for this car to NOT be a flop.
      Car Guy
      • 2 Years Ago
      I get sleepy just looking at this boring thing. At least the Volt, leaf has a little bit of style.
        Greg Y
        • 2 Years Ago
        @Car Guy
        Take a drive, and see if the powertrain doesn't wake you up. Apparently Elon Musk thought the powertrain was pretty sharp.
      Grendal
      • 2 Years Ago
      It's easy to pick on the Coda. It has really outdated looks that clearly doesn't match the price tag. My biggest problem with the Coda is it's weak numbers which doesn't help promote EV technology. And while it's easy to point out all it's flaws, you have applaud the fact that it's one more EV out there for the public to buy. Am I gonna buy it? No. But there are a few that want one. What's wrong with that? As long as it doesn't blow up and give EV's a bad name - I've got no problem with it.
        Greg Y
        • 2 Years Ago
        @Grendal
        how do you figure weak numbers. I admit, I was disappointed with the EPA numbers, but it's got better acceleration than the Leaf (the only true EV on the market RIGHT now), and better range as well despite the EPA sticker. As for the looks, no one can argue that it would have been better to pick a snazzier platform to start from like Tesla, but then we wouldn't be talking about a sub-$40,000 car either. Nissan is able to bury the costs of it's Leaf in a large organization to get it's car to market at a "competitive" $34,000 or so, and I've seen that done several times in my 17 years in automotive manufacturing, but CODA is a complete ground-up startup so had to go with an existing proven, albeit, bland platform. Don't think any of the big boys would sell a start up one of their top shelf platforms at an affordable price when many of them are already developing EV's, so I'm thinking the Hafei platform is about as good as they could hope to get, and it's not as ugly as the Leaf (IMHO). Hopefully, with Great Wall now moving toward selling cars and developing EV's together with CODA, the CODA stable will improve, if they can last that long. Time will tell.
          Greg Y
          • 2 Years Ago
          @Greg Y
          Marco Polo, funny that you don't allow responses to your nonsensical posts. No, I don't work for CODA, but I certainly have enough manufacturing experienc (17 years and counting) in the automotive sector to understand the logic behind CODA's decision to use an existing platform, which I think I spelled out VERY clearly to anyone who has business and manufacturing experience and can appreciate the tooling costs of tooling up a completely new chassis from scratch, a process which is very expensive for a thriving company, and prohibitively expensive for a startup. Naive, hardly, as said, 17 years in auto manufacturing and counting, what's your expertise on this subject? Would I like it to be an all-American chassis and battery, of course, as I would love to minimize any and all trade with China if it were possible, but with their currency pegged artificially low, that ain't happening. At least the powertrain is US made, which last I checked, was a major and critical component of any car, EV or ICE. If you want to talk about doing the bare minimum to get by US domestic content laws and regulations, then we should be talking about GM or Ford, I can tell you all kinds of juicy stories....
          Marco Polo
          • 2 Years Ago
          @Greg Y
          Greg Y Greg, either you work for Coda (it's funny how many Coda employee's show up) or you are incredibly naive. Coda is at best a conversion, with some US initiative, at worst, the usual inferior PRC botch up, re-jigged in the USA to get past with the minimum of regulatory requirements ! Coda, like 'Great Wall' is international trade at it's worst.
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