A report by the Center of Automotive Research at the university of Duisburg-Essen in Germany has revealed that Mercedes-Benz, currently the number three luxury carmaker, could move up to number two in 2015, Automotive News reported. Mercedes owned the second slot until last year, when Audi overtook it. BMW has held the lead in the luxury market since 2005.

"We aim to be the front-runner wherever we compete on a permanent basis," Zetsche said in a speech earlier this month. "Wherever we are not number one, we will strive to become it," he added.

BMW will sell 1.76 million vehicles in 2015, followed by Mercedes with 1.68 million and Audi with 1.63 million, the CAR report said. One of the reasons Mercedes could see such growth is that it intends to introduce 10 new models by 2015, including a sportier version of the A Class (above).

Audi and BMW have no plans to cede any ground to Mercedes in the World War of Luxury Vehicles as the two German brands continue to vie for number one. Audi has said it plans to sell two million vehicles by 2020, which would surpass BMW and Mini total sales. Additionally, Audi plans to build a plant in Mexico, which could increase it's U.S. lineup from 16 vehicles to 27.


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  • 43 Comments
      CarCrazy24
      • 2 Years Ago
      More diesel options would help, nice to finally see it in the GLK, now how about in the C-class?
      budwsr25
      • 2 Years Ago
      I don't see this happening. I see Audi moving into the #1 spot. Overtaking BMW.
      desinerd1
      • 2 Years Ago
      I think they are using the term "luxury" very loosely to include ALL Audis, BMWs and Benzes. You have a spend a ton of money to bring them at par with Lexus or Infiniti in terms of luxury features.
        Abdul
        • 2 Years Ago
        @desinerd1
        Did u ever drive one of the 3?
          Lachmund
          • 2 Years Ago
          @Abdul
          because you need to adjust your seat everyday.... i get it. and you didn't notice the engine or exceptional driving balance?!
          desinerd1
          • 2 Years Ago
          @Abdul
          I did drive a 3. First thing that struck me was that it didn't have power adjustable seats. Even Camry comes with those standard.
        Merc1
        • 2 Years Ago
        @desinerd1
        That's the problem, you think features = luxury. If "features" is all you want you can get them on Hyundai for thousands less than a Lexus or an Infiniti. An Elantra can be had with heated rear seats, does that make it a luxury car too. You don't get what a luxury car is about obviously. M
          Lachmund
          • 2 Years Ago
          @Merc1
          i can give you mine. setting benchmarks technically and designwise
          desinerd1
          • 2 Years Ago
          @Merc1
          ok professor. Let's hear your definition of luxury.
      stclair5211
      • 2 Years Ago
      Right now they can't be number one. BMW is just a must have image wise and Mercedes are nice, but the styling is way off. Audi is a fancy v dub. I never understood why people like them. Only the top tier cars are respectable. Same for all of them. Anything entry level and you are paying for the name.
        Lachmund
        • 2 Years Ago
        @stclair5211
        bmw has the worst image of them all....bmw drivers are mostly young and insecure chavs
        RS4AWLEY
        • 2 Years Ago
        @stclair5211
        AMERICA!
      SeaHag
      • 2 Years Ago
      Seriously, that Mercedes that's pictured to this article looks like a Subaru. WTF????
        regionrat
        • 2 Years Ago
        @SeaHag
        Voila. Or is that too French for you, Uncle Sam.
        stclair5211
        • 2 Years Ago
        @SeaHag
        Yup. To draw a mercedes is easy. One gently swooping line for under the windows and then pinch the ends off like a turd. Put some bug eyes on it and woala! A new Mercedes.
        Justin Campanale
        • 2 Years Ago
        @SeaHag
        Don't you dare insult Subaru like that!
      judgesmails
      • 2 Years Ago
      I hope it's Audi. I've lost faith in BMW, and Mercedes is too boring.
      Pdexter
      • 2 Years Ago
      USA seems to have this inferior brand imagine for Audi compared to BMW and Merc, but in Asia and Europe Audi has been the thing for some time now. If you would have asked me year ago i would have said Audi was going to cut down Merc bad, but now Merc is really moving in to the right direction. That said i don't expect there to be any clear winners in the coming years. When South Europe gets out of it's problems i can see Audi gaining more speed.
        stclair5211
        • 2 Years Ago
        @Pdexter
        Gets out of its "problems"? LOL Adorable understatement of the year. There isn't enough money to solve it. They are screwed and so are the people who let it happen. Wake up America. That is YOUR future.
          Pdexter
          • 2 Years Ago
          @stclair5211
          Meh nothing is permanent. Ireland and Iceland went totally down, totally, but they have already been in the bottom and are in the road to recovery. South Europe will probably need to see a lot more before they actually are bouncing back, but the curve always points upwards at some point and the growth starts.
      Justin Campanale
      • 2 Years Ago
      Mercedes deserves every single bit of their downfall. I see that American customers have realized that despite the history and the badge, MB models are some of the least competitive luxury crs on the market. BMW, Infiniti, Audi, and maybe in the future Cadillac are the top luxury brands.
      untitledfolder
      • 2 Years Ago
      Bring the new A class to America, well equipped at less than 40k MB and I will buy it yesterday.
        untitledfolder
        • 2 Years Ago
        @untitledfolder
        AMG under 40 seems reasonable...
        SeaHag
        • 2 Years Ago
        @untitledfolder
        The A class needs to be priced in the high 20s to really be competitive. I mean, an A class with it's ho-hum styling and 4 cylinder engine for near 40??? Why would anyone get excited about that???
      Steve
      • 2 Years Ago
      They've done a great job lately since the redesigned C-Class. I just hope they make their interior look less cheap and more luxury looking (maybe leather stitched dashboard instead of a hard plastic)
      Winsom Cash
      • 2 Years Ago
      Hopefully they will find enough AARP members to buy their cars. Merc's competition is not Audi or Bimmer, it's Lexus. Audi and Bimmer are competitors with each other. People buying Mercs are a lot older than the Audi and Bimmer buyers, they are inline with the Lexus buyers. Mostly 55 and older at least, if you don't believe me just look next time you pass a Merc or a Lexus. I am not saying all, but most of them are seniors.
        Spellchecker
        • 2 Years Ago
        @Winsom Cash
        Wow, "seeing a grandpa behind the wheel of a _______" is the best way to generalize the target market of a brand, eh? Here in Germany where I live there are tons of senior citizens driving BMW 3-Series. Guess the 3-Series is a grandpa car...
      Georg
      • 2 Years Ago
      thats realy wirred news... most news in Germany claim that Mercedes has hoplessly lost to Audi and BMW,,, both grow so much quicker than Mercedes... they cant even keep up with the current groth rate of Audi and BMW ..how on earth should they pass them? Mercedes has a big problem... they make 150,000Euro less win each employee compared to Audi and BMW... With all that extra money BMW and Audi earns they will simple destroy any Mercedes plans to get back to front
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