The world is a distracting place. No matter where you are or what you're doing, there are any number of things designed specifically to draw your attention elsewhere. It's true when you're driving, too, which is why automakers like BMW have crafted technologies like lane departure warning.

Of course, even if we can all admit to arriving at a destination without being able to remember a single salient detail about how we actually got there, or vibrating the car across a set of rumble strips every now and then, it takes a talented marketing department to get the message across in a manner we'll actually understand.

Scroll down for a video showing one man's aimless head doing everything but driving. But beware, this one is a wee bit *warning–NSFW–warning* due to a brief scene at a clothing-optional beach. Sorry, was that distracting?


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 21 Comments
      Jordan
      • 2 Years Ago
      I read the title as: BMW reminds you to get head while driving
      Jake
      • 2 Years Ago
      You had me at NSFW.
      DGentleman
      • 2 Years Ago
      It's a good thing for people who work long shifts and have more chance to fall asleep at the wheel!
      g2k
      • 2 Years Ago
      I'd like for this feature to punch the driver in the face in addition to correcting the steering.
      • 2 Years Ago
      [blocked]
      JohhnyDough
      • 2 Years Ago
      I like the ad. As for the technology; if you're not f'ing paying attention while driving, you dont deserve to be driving!
      over9000
      • 2 Years Ago
      This commercial embodies typical characteristics of a BMW driver. Raunchy, treating women as objects, rich, and ignorant.
        selder1958
        • 2 Years Ago
        @over9000
        Thank you for that comment. You may now return to the Lilith Fair.
      Unni
      • 2 Years Ago
      They now know BMW is no longer the ultimate driving machine and people get bored of driving and think some thing else while they drive a BMW. Nice realization
      tylermars.design
      • 2 Years Ago
      this is hilarious considering bmw drivers usually drive like douchenozzles.
        • 2 Years Ago
        @tylermars.design
        [blocked]
      The Wasp
      • 2 Years Ago
      The 'Ultimate Driving Machine'...exciting enough to keep you awake.
      Ian
      • 2 Years Ago
      A well-done ad to start with, made better by the addition of Frank Sinatra's rendition of Brazil. With that said, the technology should be unnecessary for anybody fit to drive on public roads.
      BMWdon
      • 2 Years Ago
      The Ulimate Dreaming Machine
    • Load More Comments