Industry Had Three Fewer Days To Sell

The sales figures you see below aren't quite what they seem. If you look at just the left column where the battle between green and red cells is almost at a draw, you might think that April 2012 was a step backwards in terms of sales momentum for the auto industry. That column, however, is practically irrelevant this month.

Shift your head a little to the right and read the DSR (Daily Sales Rate) column. That's the important column this month. People usually ignore this column because they don't understand its purpose or because its data looks so similar to the left column, but this month it means everything.

Why? Because there were 24 selling days for the auto industry last month, versus 27 selling days in April 2011. Usually there's only a single-day variance between months or no variance at all, but three selling days is a chasm to overcome and means that if you're only comparing raw numbers like the left column does, the entire industry was at a three-day disadvantage last month compared to the same month one year ago.

The DSR column, on the other hand, shows the change in average number of vehicles sold per day during April of this year and last. This is the more accurate representation of how each automaker performed in April, and as you can see, nearly all continued their momentum of increased sales with the usual suspects occupying those bottom red cells.

Check out how the entire auto industry did in the monthly sales chart below, and visit our By the Numbers section to see all past months.




*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 24 selling days in April 2012 versus 27 selling days in April 2011, so there will be a difference between monthly sales volume and the average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.


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  • 115 Comments
      Seph
      • 2 Years Ago
      Woah! Acura is starting get some good numbers, I guess. The Mazda is performing well too. It's really sad that Mazda have yet to finish building their Mexico plant. Maybe by the time it's finished, they're also ready to roll-out Sky-Activ D models...
      simianspeedster
      • 2 Years Ago
      Man, it really seems like Cadillac and Volvo f'd up by killing a few popular models before their replacements arrived. I don't know if they needed to creat a gap in production to re-tool factories or whatever, but I just don't like the idea of skipping lots of sales between models. As bad as it is for the brand, it must be really hard on the dealers. The Volvo S40/V50, while not a great car, was still selling decently from what I can tell and it was the car purchased by the highest percentage of female buyers. Volvo could lose a lot of female buyers who don't want to step up to an S60 or XC crossover. Similarly, I know the Cadillac STS and DTS were old fart cars, but volume is volume and those two cars still sold in pretty decent numbers. I'm well aware that Cadillac is trying to lower its average buyer age, but this doesn't seem to be the best way of going about it!
        montoym
        • 2 Years Ago
        @simianspeedster
        It definitely gives ammo to those who wish to speak badly about Cadillac and Volvo. Most of them aren't paying attention to the reason why, just the headline. On the bright side, they'll have lower figures to compare agaisnt this time next year and they can score huge gains instead.
          simianspeedster
          • 2 Years Ago
          @montoym
          Right -- that's what was making Chrysler's numbers look so good in recent months, but now they're on to real growth (new models, etc.) Momentum is a funny thing.
      Shiftright
      • 2 Years Ago
      Glad to see Fiat sales pick up momentum. I'm starting to see them everywhere her in So Cal. Is Suzuki dead? Why aren't there any sales figures for them?
        • 2 Years Ago
        @Shiftright
        [blocked]
        Tuga
        • 2 Years Ago
        @Shiftright
        The only reason Suzuki isn't dead yet is because of Maruti in India and Kei car sales in Japan. Outside of Asia, i'd say the answer is yes, they are dead.
      axiomatik
      • 2 Years Ago
      It would be nice if Autoblog explained how they came up with the whole "24 selling days versus 27 last year". I just don't see it. Looking at my calendar, I only see a difference of 1 day.
        Greg
        • 2 Years Ago
        @axiomatik
        Or, it really is the same number of days as last year, and sales are actually down.
      • 2 Years Ago
      [blocked]
        axiomatik
        • 2 Years Ago
        That's what I count as well (well, actually reversed, 26 last year and 25 this year).
        Greg
        • 2 Years Ago
        I count 30 and 30, because dealerships are open 7 days a week & holidays, too.
      rmkensington
      • 2 Years Ago
      Im assuming the Fiat sales are only for the 500?
      WooDucK
      • 2 Years Ago
      Hard to believe, but in April, Chrysler Group outsold both GM and Ford in Canada. What is this world coming to....
        billfrombuckhead
        • 2 Years Ago
        @WooDucK
        Chrysler has been #1 in Canada for a few months now and the fastest growing carmaker in California
      billfrombuckhead
      • 2 Years Ago
      LET'S SEE, TOYOTA GREW 18,537 UNITS IN APRIL AND THE THE ASIAN LEG HUMPERS ARE ECSTATIC! MIGHTY MOPAR GREW 23940 UNITS AND THE CORPORATE PUNDITS PRETEND IT DIDN'T HAPPEN. 2013 RAM WILL BEAT ALL TRDyota trucks in gas mileage.
        beerornobeer
        • 2 Years Ago
        @billfrombuckhead
        Can you please stop inhaling your mighty Italian vehicle's exhaust fumes for once.
        Spies1
        • 2 Years Ago
        @billfrombuckhead
        I love reading the Italian leg humping post from Bill. How are used car sales over in that Atlanta Ghetto where you work?
        Synthono
        • 2 Years Ago
        @billfrombuckhead
        Well the TRD trucks would presumably be performance tuned rather than mileage tuned, so I should hope a regular Ram beats it in mileage. Also, your caps lock button is broken, you might want to get a new keyboard.
      billfrombuckhead
      • 2 Years Ago
      I'm doing my happy dance! Another great month for Mighty Mopar. Chrysler 300 is the new standard for American style luxury cars easily beating the whole Lincoln car lineup and besting Scamry V6 and Accord V6 in hwy gas mileage.World beating Grand Cherokee is stealing Lexus buyers left and right. 2013 looks even brighter! Mopar uber alles!
        Beloved
        • 2 Years Ago
        @billfrombuckhead
        Sergio does not allow Chryslers and Jeeps to be sold in Europe anymore for they would compete with Lancias. So much for American brand cars being stuck in America.
        Justin Campanale
        • 2 Years Ago
        @billfrombuckhead
        LOL @ Chrysler's #1 fanboy.
        merlot066
        • 2 Years Ago
        @billfrombuckhead
        Seriously, Chrysler and Lincoln are in about the same place in terms of brand perception (however Lincoln never sank as low as Chrysler as far as offering low-quality unreliable garbage in the early 2000s). And as for the "world beating Grand Cherokee" the Explorer is the vehicle running a 50% conquest rate with 12% of those coming from luxury brands.
        • 2 Years Ago
        @billfrombuckhead
        [blocked]
          leo
          • 2 Years Ago
          does not matter if it competes with them or not, still beats them in hwy mpg while being 500lbs heavier and having more power..... but I can see how everyone upset at him still I would take a 300 in front of any american car that's being made right now, including the CTS (don't count the V). there is no other American sedan that is close to it in price and performance bar none
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
        404 not found
        • 2 Years Ago
        Improved, but still spotty in some cases.
          Jerry
          • 2 Years Ago
          @404 not found
          GM's quality has tanked with the Opel/Daewoo product that has hit the market the last few years. There is a reason that Opel has lost $millions/$billions a year for the last decade and Daewoo went bankrupt twice before GM picked them up. Midsize car down through all the lower segments, GM is putting up some record BAD quality numbers.
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