The PR department for the GM Western Region swears there's Chevrolet Volt in the image above. We think we can spot it, but we're not sure. The still is taken from a promotional video for the Volt Recharge Lounge at the Coachella music festival in California recently.

Called "Voltchella: The Chevy Volt Pool Party," the clip is a minute of attractive people in bathing suits alongside a Volt floating in a pool. Seriously. There's not much else to say about it, because all the video shows are the people – including celebrities like Paris Hilton and some actor from The Hunger Games – and the car. The coolest part? When we see a tall crane shot of the Volt being lifted into place. The rest? Well, it's not the most pointless Volt video we've ever seen, but it's pretty close. See for yourself down below.



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    • 1 Second Ago
  • 31 Comments
      • 2 Years Ago
      Sebastian--you missed something critical. You'll notice that they DIDN'T ALLOW ANYONE INSIDE THE VOLT. That's because, as we know, persons will be electrocuted in an EV that even TOUCHES water. PS: Dave Barthmuss and Shad Balch can be seen partying, too.
      Smith Jim
      • 2 Years Ago
      . I get the feeling some of you think you know more about advertising than experienced advertising professionals. Sex sells cars, beer and other hundreds of other products. What are ya, a bunch of girlie-men?.
        • 2 Years Ago
        @Smith Jim
        "I get the feeling some of you think you know more about advertising than experienced advertising professionals.:" Yes, because we're the target market. We know more about advertising the same way a focus group knows more about advertising than the experienced advertising professionals. Also, some of those experienced advertising professionals can sometimes rely so much on their experience that they miss the fact that the world has changed around them. For instance, gas prices are on a permanently increasing path (with perturbations either way), and the Internet is eclipsing TV as a cultural force. As a result communities and subcultures are empowered to be different from the mainstream, people are trying less hard to be homogeneous -- which is part of the reason for the divided politics, but also really good for hobbies and niche lifestyles. The branding tricks that worked in the 1980s probably won't work as well now. So, yeah, I think I know more about what WON'T work in advertising than an experienced professional with 30 years of experience who decided they know how the world worked in the 1980s. As for using sex to sell, the effectiveness of that is going to vary a lot depending on to whom you're selling. This kind of advertising caught my attention much more when I didn't have an active sex life, especially in my early 20s. Now, I'm a happily married dad, and the kind of sex implied in this kind of commercial is far less engaging. Also, I was never cool enough to be invited to those kinds of parties, and I'm OK with that, now, but this kind of commercial just reminds me of that fact. I was one of the smart people, not one of the beautiful people (though now I'm just a dad with a job). It's easy to say "sex sells" and defer to the fact that this ad was made by marketing professionals, but it's a lot harder to get an informed reader to buy this. Unless you make your case. I've just made a moderately-coherent case that the person who made this ad is out of touch and missing the mark in their target audience. As someone who argues to learn and to educate, I'd like to hear your counter-argument, your assessment of the weaknesses of my argument, or your critique of what the commercial does right to entice real people to buy real cars. I'd also love to see any data that shows these kind of commercials are effective in the modern era because, as a non-advertising professional, I'm not aware of how to find such data.
          Marco Polo
          • 2 Months Ago
          @ Wize Adz Well, if at anytime we need an ad for let's say, Anoraks, or say a publication for the Chartered Accountant's Folk Dancing and Crochet Club., we'll be sure to include you in the focus group !
          Marco Polo
          • 2 Months Ago
          @Grendal I knew it! A Python fan !
          Grendal
          • 2 Months Ago
          You can only go to the focus group if you wear the right hat and know the secret hand shake. But I bet he'd rather be a...Lion Tamer! Wink - wink, nudge-nudge.
      Ziv
      • 2 Years Ago
      An improvement over the Volt dancers, but... Where is the llama?
      hahiran
      • 2 Years Ago
      An Ed Hardy Volt can't be far behind, judging from that crowd.
        Nick
        • 2 Years Ago
        @hahiran
        And the armenian guys with thick arms will be all over it for its tiger print pattern.
      Carzzz
      • 2 Years Ago
      is the level 2 charger at the bottom of the pool?
      goodoldgorr
      • 2 Years Ago
      Im mixed up, i don't know if im interrested to buy. I will postpone buying the volt till they do more scientific ad and i don't have a pool because in canada a pool is not a good buy.
      Ryan
      • 2 Years Ago
      I like it. California is different, and the rest of the haters are just jealous that your lives weren't that good when you were young. And the feminists can get over themselves and let sexy girls sell cars.
        2 Wheeled Menace
        • 2 Years Ago
        @Ryan
        Uh, ok. I picked and left California 4 years ago and couldn't be happier. Am paying half the cost to live out here in Colorado, live among friendlier people who don't think it's what's on the outside that counts. I regret growing up in California and wish i could have got those 25 years back.. I live in a spot that is beautiful right next to a major metro, can afford to buy a home, and don't have to worry about illegal immigrants taking over my area. California is overrated, dude.
        Ryan
        • 2 Years Ago
        @Ryan
        I wish I was there this year...
      • 2 Years Ago
      The PR department for the GM Western Region should be fired for doing something so stupid. At least while the feds still own GM stock. /owns a Volt //is frustrated seeing GM buy in to this douchebaggery ///on Fox News as a symbol of wasted federal money (even if it isn't actually federal money) in 3, 2, 1...
        2 Wheeled Menace
        • 2 Years Ago
        ^-- totally agree. This is marketing to the absolute lowest common denominator. It may actually be worse than the 'chevy volt dance' ( look it up on youtube )
      Joeviocoe
      • 2 Years Ago
      Imagine if they did a video like this for the EV-1
        Dan Frederiksen
        • 2 Years Ago
        @Joeviocoe
        imagine if they did a modern EV1, then they wouldn't need bs pr like this. not that this helps the Volt is born from tar minds. like hitler trying to be nice and not understanding why people don't like him. or bush for that matter. cheney would never try : )
          Dan Frederiksen
          • 2 Years Ago
          @Dan Frederiksen
          yeah it was the hitler reference that did it... and pigs fly
          • 2 Years Ago
          @Dan Frederiksen
          You might have had a point, but you Godwin's Lawed yourself out of the discussion. -1
          Ryan
          • 2 Years Ago
          @Dan Frederiksen
          They do need to make a hypermiler EV2...
      2 Wheeled Menace
      • 2 Years Ago
      And the collective IQ level of this site continues to go downward :P If you want a real laugh, go look up the 'chevy volt dance' on youtube.
      • 2 Years Ago
      Never in my life have I seen a woman, or even a man, at a swim pool wearing high heels like this one where you can see her pool side grips. I bet those grips don't grip. I think GM is just plain stupid and they should no longer be an automaker. This stupid add will not cause me to buy a Volt, but I gill give you twenty for that porn star on the right.
      brotherkenny4
      • 2 Years Ago
      If your trying to sell a lot of these, this is one of the types of commercials you need to make. Let's face it most people, as in 95-98%, don't make decisions based on any kind of logical input. So, without appealing to other emotional human traits using implied and visual methods you would be just down to 2-5% of the population all discussing whether they want a true EV or a PHEV. Not likely to be a success story for anyone, eventually you have to sell to the typicals. I think it's about time they got the bikini girls involved. Now they need a commercial with guys playing football in the mud and drinking beer.
        • 2 Years Ago
        @brotherkenny4
        But how exactly does this appeal to people's emotions? All it does is remind me that I'm not, and could never be, one of the beautiful people -- no matter how much I spend on a car. It reminds me of a similarly lame attempt to make Buick relevant to 20-somethings with the same kind of commercial. Does this $#!t really work? I'm willing to be convinced by marketing data, but without it, this kind of commercial looks like a waste. Also, 20-somethings and teenagers even watch TV these days? With good commercial-free streaming video services such as Netflix, TV (and hence TV advertising) looks to me to be losing its cultural relevance. At least among people rich enough to afford a laptop and a good Internet connection, which includes pretty much anyone who might be in the market for a new car....
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