We have a particular affection for Icon and its latest project, the Ford Bronco. We went for a brief drive in the very first example just before it made its debut at SEMA last year and fell in love with every detail of the modernized off-roader. Every trim piece on the car has been laser cut or machined from stainless steel. The unique gauge cluster is inspired by Bell & Ross watches. The interior aluminum is the same found on the inside of luxury skyscraper elevator doors. The Icon Bronco is capable of proving its worth both on and off-road too, thanks to an Art Morrison chassis, custom-built Dana 60 and 44 solid axle assemblies, and a Ford Mustang 5.0-liter V8 under the hood.
Jonathan Ward, creator of Icon, recently invited a documentary filmmaker inside his facility to take a closer look at the Bronco. The resulting film will give you a better idea of what went into developing the Bronco as well what makes Ward tick as both a designer and a builder. If you've like any of Icon's creations, it's definitely worth a watch. Just scroll down and hit play.