Lamborghini is on a bit of a naming spree. Back in April, it was revealed that the Italian automaker (and hopeful SUV maker, too...) put its legal stamp on the names Urus and Deimos, the first of which, as you're likely aware by now, is the moniker adopted for the concept version of its future sport utility vehicle.

Deimos, on the other hand, has yet to grace any bullish Italian supercars, at least none shown to the public, so we're curious to see where that ends up. Muddying waters even further is a report from Car and Driver that Lamborghini has also recently trademarked the name Huracán.

Huracán, in case you hadn't made the connection yourselves, is the Spanish word for hurricane, but it's also the name of a Mayan god of fire, wind and storms, according to C&D. That dovetails nicely with Deimos, which was the name of a terrifying mythological Greek god.

What either of these as-yet unused names has to do with Spanish bulls or matadors (if anything), we have no idea. We also can't say with any certainty what future Lambos, concept or production, will be graced by these names. But we certainly look forward to finding out.


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  • 39 Comments
      Dante
      • 2 Years Ago
      Lamborghini has the best names for their cars. Murcielago, Gallardo, Urus, Estoque, Aventador, Deimos, Cabrera, Huracan, Diablo, Countach etc they all sound badass.
      STEVE BARBER
      • 2 Years Ago
      Lamborghini doe’s it again, BRAVO...
      wafflesnfalafel
      • 2 Years Ago
      If selling some of these goofy crossovers to folks with too much money keeps them building cars like the Gallardo Balboni then I'm all for it. I need Lamborghini to stick around until I can scrape together enough cash...
      Randy
      • 2 Years Ago
      "Back in April" It's still April Jeremy! Just sayin.... ;)
      Justin B.
      • 2 Years Ago
      Urus is not a good name for any car or SUV, especially a Lamborghini.
      The Wasp
      • 2 Years Ago
      I don't know about Deimos but there definitely has been a fighting bull (probably several) named Huracán.
      gmhtv1
      • 2 Years Ago
      I cannot even begin to discribe this smushed up over sculpted, disfigured shaped vehicle....How ugly, and I cannot even begin to come to grips with how much money thay will probablyask for it........How absurd
      Florieflowers
      • 2 Years Ago
      Seeadds - sorry the lambo is becoming too pedestrian for you. I guess you'll have to find something else to spend your money on so you can stick out and think ur better than everyone else because you drive an expensive car. This car is beautiful and I'm sure the decision for an SUV has everything to do with Audi now owning Lamborghini.
      da.kid1
      • 2 Years Ago
      Mhhhm...two non- bullfighting related names trademarked in a roll, wonder what they're up to.
      ferps
      • 2 Years Ago
      one of these is likely the Gallardo replacement. As for the other, maybe a $1m "hypercar" that slots above the Aventador?
      Trent
      • 2 Years Ago
      I wonder what the numbers will look like? If this can match or beat a stock Vette in performance only then I think they will have a winner on their hands!
        The Wasp
        • 2 Years Ago
        @Trent
        I disagree -- if this can beat the payload of the Dodge Dakota, only then will they have a winner on their hands!
      Fabio
      • 2 Years Ago
      Huracan is also a name of a bull. A mexican bull, a true legend in the mexican corridas. In Mexico huracan is consider the best bull of the century. http://waldozagal1967.wordpress.com/2011/12/05/el-huracan-el-toro-del-siglo/
        John
        • 2 Years Ago
        @Fabio
        Hey Fabio its not named after a Mexican Bull so stfu.
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