Ah, Catrinel Menghia. Fiat knows a good thing when it finds one, and so it's no surprise to see a trio of new advertisements staring the Romanian-born and Italian-speaking model alongside the 2012 500 Abarth.

First up is a minute-long montage showing the Scorpion-addled Abarth flung around the desert while Catrinel... well, stands around looking beautiful. Next, the turbocharged 500 drives down the Las Vegas Strip while Ms. Menghia walks around looking beautiful. Notice a trend?

In the third video of this new series, Catrinel finally gets to drive the Abarth in a race against a lucky cameraman. Well, sort of. The two cars are actually piloted by "professional drivers on a closed course" – as you can see, they are wearing helmets. Catrinel and the cameraman, on the other hand, emerge from their black and white 500s with hair blowing in the wind.

No matter. Clearly these videos are meant to build upon the first extremely successful tie-up between the model and the Italian hatchback. We've gone ahead and included that initial commercial, along with the three new ones, below. Enjoy!









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    • 1 Second Ago
  • 80 Comments
      Winsom Cash
      • 2 Years Ago
      way better than J-Lo............way hotter!
      WallCouldTalk
      • 2 Years Ago
      HOW DO I GET MY GIRLFRIEND THAT ABARTH JACKET?! Yes, that needed all caps. Seriously, though, where do I get that jacket? It's awesome.
      Ken
      • 2 Years Ago
      Need to keep in mind that when on track - these ads are for the Abarth, not the 500 in general. The idea that worked was that Catrinel is a metaphor for the car. She shouldn't be driving one, she shouldn't be seen in a shot with one. She should be enticing and alluring while at the same time edgy and dangerous. I'd like to see some ads where they show a big sea of ordinary people walking a street - slightly out of focus and you see Catrinel stand out making her way past people in sharp focus.
      David Hu
      • 2 Years Ago
      These Abarth commercials what what Fiat should've STARTED WITH. Cliched? Perhaps, but these are so much better that they ALMOST gets rid of the bad taste of the J.Lo ones...ALMOST. Saw a few around the NYC area...always brings a smile to my face.
      cc
      • 2 Years Ago
      She is still very hot but the stories are not as good as the first one and the Charlie Sheen one.
      SPcamert
      • 2 Years Ago
      I seriously need translations for all the Italian in every one of the 500 Abarth commercials.
        benjamin_ho
        • 2 Years Ago
        @SPcamert
        Italian: "Slap" English: "Slap" Perv: "[she touched me, sigh...]"
        Rick
        • 2 Years Ago
        @SPcamert
        ‎"Let's go for a spin", "Who do you think you are?"
        Rick
        • 2 Years Ago
        @SPcamert
        ‎"Let's go for a spin", "Who do you think you are?"
        Carlo Sirna
        • 2 Years Ago
        @SPcamert
        in the last spot she says "Non provare DI graffiarmi la macchina"... wich is grammatically VERY WRONG (it sounds very like "Don't try OF scratching my car")... here they reveal there is none really speaking italian in the whole team who wrote the plot. She should have said "Non provare A graffiarmi la macchina" (that means "Don't try to scratch my car").
      Shiftright
      • 2 Years Ago
      Love the Abarth and Catrinel, but al of these pale next to the original. The Valet ad is cool, the others just meh, too focused on the fashion and not the essence of the car.
      Toneron
      • 2 Years Ago
      Embarrassing this beer can is considered a performance car.
        Shiftright
        • 2 Years Ago
        @Toneron
        Actually, we'rea all embarrassed for you for not hot getting how cool this car is and how much bad ass lineage is behind it
        gtv4rudy
        • 2 Years Ago
        @Toneron
        It's a quick beer can, ... 0-60 in 6.9 sec. ... top speed, 130 mph, ... and 40 mpg.
      Drew
      • 2 Years Ago
      She could sell the hell out of a Corvette, couldn't she? It's a shame when the window dressing outpaces the crappy product.
      Ron
      • 2 Years Ago
      Nice cute cars for cute little girls.
      Jeeho
      • 2 Years Ago
      is this car really worth $22000? front wheel drive.. not really fast
        quuppa70
        • 2 Years Ago
        @Jeeho
        sounds you dont have enough money..
          Hal20xx
          • 2 Years Ago
          @quuppa70
          Yeah, and with your WRX you also get one of the cheapest interiors I've ever had the displeasure of sitting in. Seriously, a plastic center armrest? Not saying the WRX is bad, but you have to admit that most of that money goes towards the drivetrain and engine only.
          Jeeho
          • 2 Years Ago
          @quuppa70
          No I have WRX 2012 hatch. and it is more expensive (just 3 gran more) but you get best 4 wheel drive that let you drive in any condition, 2.5 turbo pumping out 265 hp and more room/ 4 doors. i mean it is more expensive but all those extra specs definitely worth more than 3 gran. I really dont see the point of buying FR layout not so fast, no room at all for even over 20 gran.
        Spellchecker
        • 2 Years Ago
        @Jeeho
        A Scion TC? Give me a break. The Fiat 500 and the Abarth model are about emotional design, fun and a link to the past (original Fiat 500 / Abarth). The Scion TC is a dull, bland and ugly car that shouldn't be compared to a Fiat 500. I live in Europe by the way and I am glad we don't get the Scion TC here.
          aramis_aramis
          • 2 Years Ago
          @Spellchecker
          U suck big times: 500 is a whole joke said by me that i'm italian, and u can be sure that many young italian carlovers would be very happy tho change a crappy 500 with a Scion TC. "fun and a link to the past (original Fiat 500 / Abarth": this crappy remake doesn't have nothin to do with the original 500/695 Abarth SS (wich was a legend), the original 500 was a rear engine car with rear traction (like a mini Porsche 911), this one is a front engine/front traction car, so the only "link to the past" here is just the name, ignorant!
      stclair5211
      • 2 Years Ago
      It's STILL an overpriced cutesy McDonald's happy meal toy that gets horrible gas mileage. Aparth means nothing to Americans BTW. Why would I pay so much for a two door tiny car when I can get a better Hyundai or even Honda? Fiat is insane. It's not a mini. Not a miata. It's thought of in the same breath as smart. Sad. Unless she comes with the car nobody is buying.
        aatbloke1967
        • 2 Years Ago
        @stclair5211
        "It's STILL an overpriced cutesy McDonald's happy meal toy that gets horrible gas mileage. Aparth means nothing to Americans BTW." Complete and utter rubbish from an idiot kid who is clueless about the automotive world at large.
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