China's middle class is predicted to mint up to 500 million new bourgeois comrades in the next 15 years, and not only will that mean new car owners, but more of those owners will be women. Along with rising incomes, that has put The Middle Kingdom into an SUV-buying boom driven by "tiger moms," similar to the splurge that happened here in the 1990s but with big, striped cats replacing black-spotted white balls.

The trend has enough force already that SUV sales are expected to make up for other slumping segments, which is just about all of them. In addition to mothers wanting an SUV to haul their lone kid around there are other cultural factors at play, one being the fact that car ownership has only recently become a practical aspiration and having an SUV is a way to make a big splash in the new pool.

Carmakers obviously have no intention of denying the Chinese their desires, with Daimler declaring this "the year of the SUV." It's probably no coincidence that Lamborghini showed off its Jota in Geneva and its Urus in Beijing, nor that every other automaker showed up to the Beijing Motor Show with plenty of high-riding hardware (see above). It probably is a coincidence that carmakers dreamed of selling squillions of SUVs just as Earth Day ended.


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    • 1 Second Ago
  • 22 Comments
      Drakkon
      • 2 Years Ago
      Mama works graveyard shift on a brass pole.
      • 2 Years Ago
      [blocked]
      genelamont
      • 2 Years Ago
      *jaw drops... tongue rolls out*
      Scott West
      • 2 Years Ago
      Tigers > Cougars?
      SatinSheetMetal
      • 2 Years Ago
      Now I understand why population control is such a problem over there.
      Rotation
      • 2 Years Ago
      That's not what a tiger mom is. A tiger mom is a mother who drives her children very hard to succeed, almost always in their education. From Urban Dictionary: A mother who is overly strict with her child in order to foster an academically competitive spirit. This form of upbringing is intended to direct a child towards financially successful careers at the potential risk of feeling emotionally unfulfilled and/or socially inept. To use a term like that to simply refer to car buyers pretty much takes a marketing person. It's a very callous thing to do.
      guyverfanboy
      • 2 Years Ago
      I am surprised this Wrangler Unlimited to be sold in China does come with a 2.8 diesel power plant that everybody but America gets. o_O
      David S.
      • 2 Years Ago
      Black spotted white balls!
      4 String
      • 2 Years Ago
      I don't get the tiger mom reference... or how it has to do with the images. For one thing I can't imagine a Tiger mom with asscheeks like those o_o
      Pandabear
      • 2 Years Ago
      What about Cougar mom?
      Custom Bikes
      • 2 Years Ago
      Hey guys, remember that used to be us not too long ago ... Talk about the windshield and the bug ...
      Matt.P
      • 2 Years Ago
      Vicious.
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