Last week, Ford announced that it would be creating the world's first all-electric pace car in the form of the Focus Electric hatchback. Set to lap the oval at the Richmond 400 at the end of this month, the official Focus Electric NASCAR pace car was unveiled to the public at Richmond International Raceway today, showing off the battery-powered vehicle wrapped in its decidedly modest racing livery.

We recently had our first opportunity to drive Ford's all-electric Focus and find it to be a pleasant and engaging – if inconspicuous – EV. These large decals certainly help the BEV to stand out, and we're interested to see how the Focus Electric looks while its whirring along in front of some power-hungry NASCAR racers.

Scroll through our high-resolution image gallery above to see a few shots of the zero-emission Focus pace car, and scroll down for Ford's original press release.
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Focus Electric To Be First All-Electric Pace Car

APRIL 16, 2012

* Ford's innovative marketing campaign for the 2012 Focus Electric continues as NASCAR selected the car to be the first-ever all-electric pace car, leading the field for the Sprint Cup Richmond 400 on April 28

* Ford was also first to use a hybrid to start a NASCAR event when the Fusion Hybrid served as pace car for the Ford 400 at Homestead-Miami Speedway in 2008

* Ford research shows that approximately 35 percent of new car intenders are motorsports fans and 78 percent of them support NASCAR. Additionally, Ford race fans are 67 percent more likely to consider Ford products than general market consumers

* Ford also was the first to show off a 2013 model race car when it unveiled its new 2013 Fusion stock car in January

DEARBORN, Mich. -- Ford Motor Company is again making NASCAR history this month as the all-new Focus Electric becomes the first all-electric pace car to ever lead the field for a NASCAR Sprint Cup Series race at the Richmond 400.

The all-new Focus Electric will perform all pace care duties at Richmond International Raceway on April 28.

"Ford research shows the majority of Americans would consider buying an electrified vehicle but do not yet understand the different technologies," said Mark Fields, president of The Americas. "Highlighting the Focus Electric as a pace car is a fun way to educate consumers about the kinds of benefits our electrified vehicles deliver and show people our commitment to provide Ford customers the power of choice for leading fuel economy in the vehicle that best meets their needs – from EcoBoost®-powered gasoline vehicles and hybrids to plug-in hybrids and full electrics."

Approximately 35 percent of new car intenders are motorsports fans and 78 percent of them support NASCAR, according to Ford research. Additionally, Ford race fans are 67 percent more likely to consider Ford products than general market consumers.

This marks the latest in a line of groundbreaking moments for Ford in NASCAR. In addition to being the first manufacturer to compete with a four-door sedan as its flagship model in 1998, Ford was also first to use a hybrid to start a NASCAR event when the Fusion Hybrid served as pace car for the Ford 400 at Homestead-Miami Speedway in 2008.

In January, Ford became the first manufacturer to show off its 2013 NASCAR race car when it unveiled the new 2013 Fusion racer to media in Charlotte, N.C.

The Focus Electric pace car will be unveiled for the public at the Virginia State Capitol in Richmond on April 25. Lt. Gov. Bill Bolling will deliver the Focus Electric to Richmond International Raceway, where it will serve as pace car for that weekend's NASCAR Sprint Cup Series event.

"Our fans are customers," said Jamie Allison, director, Ford Racing. "And just like in racing, they expect both fuel economy and performance from their daily drivers, and that's what Ford is delivering."

Fuel-economy leadership

The all-new Fusion range, which includes EcoBoost, a hybrid and the Energi plug-in hybrid version, is the best example of how Ford is giving customers true power of choice for fuel-efficient vehicles.

This year, Ford will offer nine vehicles reaching an anticipated 40 mpg or more. Plus, the company is building six new electrified vehicles by the end of this year.

"The Focus and Fusion are great examples of how we transformed our fleet of cars, utilities and trucks with leading fuel efficiency -- by electrifying entire vehicle platforms, instead of one-off specialty models," said Eric Kuehn, chief nameplate engineer, Focus Electric.

Ford will offer fuel-efficient EcoBoost engines in 11 vehicles in 2012, up from seven in 2011, tripling the production capacity of EcoBoost-equipped Ford vehicles. This expansion of fuel-efficient offerings will be led by the 1.6-liter EcoBoost engine in the high-volume Escape compact utility vehicle and Fusion sedan.

Delivering up to 20 percent better fuel economy than conventional engines, EcoBoost uses smaller overall size combined with turbocharging and gasoline direct injection to bring customers the power they want and the fuel economy they need.

Focus Electric is America's most fuel-efficient five-seat car that offers the equivalent of 110 miles per gallon (MPGe) city, 99 MPGe highway and operates entirely on battery-generated power. Focus Electric has been certified by the U.S. Environmental Protection Agency to offer 105 MPGe combined.

By comparison, the Nissan Leaf is certified at 106 MPGe city, 92 MPGe highway and 99 MPGe combined. Focus Electric features more passenger room, more motor power and a faster charging system that can nearly halve the charging time of the Leaf.

Production of the Focus Electric began in December at Ford's Michigan Assembly Plant in Wayne, Mich. More information about MAP can be found here.

Ford is ramping up Focus Electric retail production in the first half of this year for dealership availability in California, New York and New Jersey. By the end of the year, Focus Electric will be available in 19 markets across the U.S.

More information about Ford's electrified vehicle lineup -- including press releases, technical specifications and other related material -- can be found online here. Photos of the Focus Electric can be found here.

"The Ford Focus Electric is a major statement of Ford's commitment to bring green innovation and performance together, demonstrating for NASCAR fans how conserving the environment, creating jobs and strengthening our country can be made to happen without compromise," said Mike Lynch, managing director of Green Innovation for NASCAR. "With the largest sustainability program in sports, the NASCAR family is proud of Ford Motor Company's accomplishment with the Focus Electric pace car and what that means in terms of the tremendous impact of American innovation now and in the future."


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    • 1 Second Ago
  • 16 Comments
      RocketRed
      • 2 Years Ago
      It better have ballistic glass windows to protect the occupants from flying beer cans.
      BruceLeeisback
      • 2 Years Ago
      Hopefully NASCAR will have some Camaro pace cars there for back up when the Focus breaks down or runs out of juice. I understand what NASCAR is trying to do by promoting environmentally clean cars, but they should have used the Chevy Volt, granted the Volt is not all electric but it's been road tested and looks about 1000% better.
        Jesus!
        • 2 Years Ago
        @BruceLeeisback
        So you really think the E-Focus has not been road tested? While I thjink the Volt is a good car, it is not a very pretty one. It screams green just like a Prius. At least this Focus resembles the regular one so much(even has a better shaped front end) that hardly anyone will be able to tell.
      delsolo1
      • 2 Years Ago
      Who needs an electric car when the price of gas is dropping even after Fox News promise it would rise until the Keystone pipeline was built.
      benzaholic
      • 2 Years Ago
      How fast would some poor grunt's head roll if they mess up their charging plan and the car runs out of juice mid-lap? On national TV, no less.
      • 2 Years Ago
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      • 2 Years Ago
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