Chrysler and Pure Detroit have agreed to a settlement in the legal wrangling over Chrysler's "Imported from Detroit" tagline. According to The Detroit News, the automaker and T-shirt purveyor have asked a judge to dismiss the lawsuits against one another. Terms of the agreement were not disclosed.

Chrysler had sued the entrepreneurial company in March 2011, after Pure Detroit sought to cash in on the popularity of the phrase following last year's Super Bowl ad featuring Eminem. Chrysler has its own line of "Imported" merchandise, which it has used to fund charitable organizations. Pure Detroit counter-sued and went on selling its wares after a judge refused to grant Chrysler an injunction against the smaller company in June 2011, according to the report. Pure Detroit maintained that Chrysler's campaign "amounts to false advertising," said the News, because none of the vehicles (the 200, 300 and Town & Country) shown in the ads are built within Detroit proper.

The pair of legal combatants had agreed to mediation in March. Their resultant deal should preempt a trial that would have taken place in August.


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    • 1 Second Ago
  • 17 Comments
      Randy
      • 2 Years Ago
      Imported from Detroit after being built outside of Detroit then sold elsewhere and the profits wired to Italy where the parent company which is not from Detroit or the USA which is named Fiat resides. Just to piss off people that deny Chrysler is NOT American anymore. Hahahaaaaaa. And um I drive a Charger so pftttttt.
      Christopher
      • 2 Years Ago
      I was born and raised in the "D". You're either in or out. I cannot stand those who say they're from Detroit, however are located ouside of the city. Wanna be from Detroit but don't wanna be "from" Detroit people need to keep it real. Chrysler, great commercial, you just got called out. Sterling Heights is NOT Detroit.
        TMTexas
        • 2 Years Ago
        @Christopher
        Oh please, it's folks with that attitude that are the reason why Detroit is one of the most divided cities in the nation. The "real" Detroit folks hold all the disdain for the Oakland/Macomb county crowds but who has and spends all the money downtown? The suburb folks. I'm from Oakland County, do I tell people I'm "from Rochester"? Sure if they know the area and ask. But most anyone outside SE Michigan has no idea so I tell them I'm "from Detroit". Which is a true, the Wayne/Oakland/Macomb county area is a major METROPOLITAN area. "Detroit" refers to more than just the incorporated city but the surrounding burbs as well. And yet people wonder why Cobo never gets spruced up or investment downtown is still slow. Maybe because of your attitude that had "real" Detroiters so outspoke against the suburbs who actually support the "real" Detroit. Sterling Heights Assembly Plant is just as much "Detroit" as Chrysler Tech Center, Ford HQ, Jefferson North Assembly, or GM Orion. Give it a rest . . .
          lostboyz
          • 2 Years Ago
          @TMTexas
          don't forget conner ave. Same here, I'm from the burbs, I don't pretend to be from the city, but if someone asks where I'm from, it's "near detroit".
          TMTexas
          • 2 Years Ago
          @TMTexas
          Oh I never forget Conner (my personal fave!) . . . just using examples of all around Detroit. Because it's ALL Detroit. It's just the south of 8 mile crowd who get's all bent out of shape when Oakland County wants to help renovate cobo (they're STEALING our "jewel"!). And yet, the same idiots elected and re-elected idiots like Kwame Kilpatrick and Coleman Young . . . One of the reasons I have a hard time pitying the place, many of the wounds are self inflicted and they won't let anyone else help them nor will they help themselves.
        • 2 Years Ago
        @Christopher
        [blocked]
          TMTexas
          • 2 Years Ago
          Actually Mitchell, Turin is where Fiat is headquartered. Chrysler's HQ is in Detroit, er sorry, Auburn Hills. Don't want to offend the "real Detroiter" up there . . .
      Making11s
      • 2 Years Ago
      For a moment I was reading "dustup" as "dubstep", and for that moment I had an intense headache.
        RGT881
        • 2 Years Ago
        @Making11s
        I meant to vote you up, not down. It's tough typing on mobile. Anyways...Skrillex what? Dubstep is a bastard child of techno and drum n bass.
      A_Guy
      • 2 Years Ago
      Came for the dubstep. Saw there was no dubstep. Re-read title. Confirmed no dubstep.
      Chris
      • 2 Years Ago
      I think Chrysler should have never pursued legal action in the first place. It doesn't do much for their image.
        lostboyz
        • 2 Years Ago
        @Chris
        yes, trying to stop a company from stealing from charity and cashing in on their advertising campaign, how dare they!
      • 2 Years Ago
      [blocked]
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