The venerable Isetta was tiny, cheap and nimble transportation in post-World-War-II Europe. In this day of $4-a-gallon gas, could a similar car be an attractive alternative? That's the question University of Applied Arts graduate Tony Weichselbraun asked as he endeavored to imagine a modern Isetta.

Tony calls his interpretation the eSetta, with the "e" indicating an electric motor in place of the original Isetta's gasoline-powered motorcycle engine. Such a small package couldn't hold much of a battery pack, but it doesn't need to in Tony's plan. The eSetta would be part of a car sharing system where the little cars would be charged via induction stations where the eSetta could be borrowed and returned.

For now, the eSetta is only a concept, but its familiar retro look and frugal philosophy could do well for short trips in a compact urban center.


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    • 1 Second Ago
  • 29 Comments
      Edward
      • 2 Years Ago
      This brings back memories of high school in the fifties. One guy had an Isetta. Because it weighed so little, he never knew where to expect to find it after class. It could be dragged, pushed, or bounced between two trees by three people, so that the front and rear were wedged in. One time it was found atop the school (shop class project), and once inside the library (bumpers off, then back on), which had doors smaller than the car's width. Eventually, his buddies grew tired of the pranks, but it was an adventure for some to try to find the thing. Because so many looked with him, there were usually plenty to help extricate the little two toned toy.
      bonehead
      • 2 Years Ago
      hipsters everywhere are swooning
      hawaiian_I
      • 2 Years Ago
      That was weird, I thought I was looking at the rear end of the car(toon).
      kevsflanagan
      • 2 Years Ago
      I'd love a lil car like this. Be great for a quick run to the center of town to say pick up some milk and munchies then head on home. Yes I wouldn't even think of taking it on the highway but as a nice urban/suburban quick errand runner it would do wonders. Plus this styling looks pretty awesome.. retro but not to retro.
      hammerthehalo
      • 2 Years Ago
      Cars 3 anyone?
      alpha dog revvvvvv
      • 2 Years Ago
      If it weren't for that "luggage rack" (as if??!!), I'd not be able to tell fore from aft!
      Bird2112
      • 2 Years Ago
      The height of a lazy artist. Take someones excellent piece of work (the Isetta was excellent design, in context), make it look modern...and wait for applause. Welcome to the JMays School of Design (VW Beetle, Ford GT, Ford Thunderbird, Audi TT). The Smart car is already being built...now if they only got decent mileage for the size sacrifice, people would buy them.
        ThinkAboutIt
        • 2 Years Ago
        @Bird2112
        The lazy artist does a poor job of translating classic themes into modern product design. But excellent artists, like this one, can take those same themes and turn them into neoclassic interpretations for modern product design. For all your belly-aching about the J Mays school, I would suggest that if you look at the style and function of the four cars you malign. The Ford GT is admittedly a mere update of the original, but a well-executed one and I'd suggest that the "styling" is incidental to the car's performance purpose as Ford's halo supercar. The Thunderbird's nose was an unfortunate look, but the rear and rear 3/4 view is a great interpretation of the Bullet Bird of the early '60s. That's just my feeling, of course, but ultimately that's how we all judge good design. The Beetle concept was inspired ... especially the convertible concept. It's easy to malign today as common, but when it was first shown in 1994 it was groundbreaking. As for the Audi TT turtletop, it's the details of the exterior (and especially) the interior design that set it far above the low bar you've set for retro design. And I really don't hope that you're trying to use the design of the Smart as something even worth considering as fresh, modern design. I'd like to think that your phrasing is just unfortunate in proximate to your previous point, rather than a telling reflection that all your taste is in your mouth.
          • 2 Years Ago
          @ThinkAboutIt
          [blocked]
      Andy Dufresne
      • 2 Years Ago
      Head-on collisions FTW
      • 2 Years Ago
      [blocked]
      David
      • 2 Years Ago
      No Steve Urkel jokes? C'mon.
      alpha dog revvvvvv
      • 2 Years Ago
      Oh no!!!!!! Seriously, oh no!!!!!
      Cain Gray
      • 2 Years Ago
      In the year 2060, we all will have a CUV (since a new one is debuted every 29 seconds), and **** like this.
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