Calling them "global-strategic concepts," Toyota says the sedan and hatchback versions of the Dear Qin models have "a design aiming to attract more people to the user base." With that curious statement in mind, the first promotional video for the Dear Qin models (which you watch by scrolling below) is both language- and information-free, emphasizing the design of the cars for a global audience. With explosions and lightning, of course.
Reports have said that Toyota is working on a new global, front-wheel drive model that is supposed to be launched in 2013. We can imagine these concepts foreshadowing those cars, and hope we get a pair of highly efficient compacts out of the design process. We'll skip the explosions and lightning, though.
China-only Hybrid Concept Equipped with Locally Produced Hybrid System
Beijing, China, April 23, 2012 - Toyota Motor Corporation (TMC) is exhibiting 38 production and concept vehicles, including three world premieres, here at the 12th Beijing International Automotive Exhibition, which starts today and runs through May 2*1 at the China International Exhibition Center. TMC's exhibit space covers approximately 3,200 m2.
Making their world premieres are the "Yundong Shuangqing"*2 China-only concept hybrid, which is equipped with a hybrid system developed primarily at the Toyota Motor Engineering & Manufacturing (China) Co., Ltd. R&D Center in Changshu, China, and the compact-sized "Toyota Dear Qin"*3, which is a global-strategic concept (sedan and hatchback) featuring a design aiming to attract more people to the user base.
Also, to meet the diverse needs of Chinese consumers, TMC is displaying the "86" compact rear-wheel-drive sports car designed to maximize driving enjoyment, the "Welcab" series of vehicles with factory-installed features for the disabled, and several types of environment-friendly vehicles.
At a press conference during the exhibition, TMC President Akio Toyoda said: "We would like to put smiles on the faces of our Chinese customers with hybrid technology. I want the people of China to be able to experience the beauty of hybrid technology through a hybrid car born in China."
TMC aims to continue producing ever-better cars-ranging from environment-friendly vehicles to specially equipped vehicles to sports cars-to meet the needs of a broad range of vehicle users in China.
Outline of TMC Booth at the 12th Beijing International Automotive Exhibition
- Total area Approx. 3,200 m2
- Vehicles on display 38
- World premiere vehicles
- Yundong Shuangqing (China-only hybrid concept); Toyota Dear Qin (compact sedan and
- hatchback global-strategic concepts)
- Other featured vehicles NS4; Toyota Fun-Vii; FT-EV III; Prius Plug-in Hybrid; 86; AE86; Prius; Camry Hybrid; Prius Welcab; Alphard Welcab; i-REAL; winglet; others
*2Yúndòng (written as "??") is a coined term in Mandarin Chinese which suggests "movement upon clouds" and is Toyota's current corporate slogan in China. The slogan is meant to convey an image of innovation, dynamism and eco-friendliness; shuangqíng (written as "??") is a coined term which suggests "dual support" and signifies the two power sources of the gasoline-electric hybrid system.
*3Qin (written as"?") in Mandarin Chinese means dear or intimate and represents the wish