Toyota Dear Qin Concept Hatchback
  • Toyota Dear Qin Concept Hatchback
  • Toyota Dear Qin Concept Hatchback

  • Toyota Dear Qin Concept Hatchback
  • Toyota Dear Qin Concept Hatchback

  • Toyota Dear Qin Concept Hatchback
  • Toyota Dear Qin Concept Hatchback

Toyota Dear Qin sedan concept - on display in BeijingDetails on the pair of Dear Qin concepts that Toyota unveiled at the Beijing Motor Show this week are sparse, but they do hint at something interesting coming to every market where the Japanese automaker sells cars.

Calling them "global-strategic concepts," Toyota says the sedan and hatchback versions of the Dear Qin models have "a design aiming to attract more people to the user base." With that curious statement in mind, the first promotional video for the Dear Qin models (which you can watch by scrolling below) is both language- and information-free, emphasizing the design of the cars for a global audience. With explosions and lightning, of course.

Reports have said that Toyota is working on a new global, front-wheel drive model that is supposed to be launched in 2013. We can imagine these concepts foreshadowing those cars, and hope we get a pair of highly efficient compacts out of the design process. We'll skip the explosions and lightning, though.

Show full PR text
Toyota Unveils Concepts at Beijing Motor Show

China-only Hybrid Concept Equipped with Locally Produced Hybrid System

Beijing, China, April 23, 2012 - Toyota Motor Corporation (TMC) is exhibiting 38 production and concept vehicles, including three world premieres, here at the 12th Beijing International Automotive Exhibition, which starts today and runs through May 2*1 at the China International Exhibition Center. TMC's exhibit space covers approximately 3,200 m2.

Making their world premieres are the "Yundong Shuangqing"*2 China-only concept hybrid, which is equipped with a hybrid system developed primarily at the Toyota Motor Engineering & Manufacturing (China) Co., Ltd. R&D Center in Changshu, China, and the compact-sized "Toyota Dear Qin"*3, which is a global-strategic concept (sedan and hatchback) featuring a design aiming to attract more people to the user base.

Also, to meet the diverse needs of Chinese consumers, TMC is displaying the "86" compact rear-wheel-drive sports car designed to maximize driving enjoyment, the "Welcab" series of vehicles with factory-installed features for the disabled, and several types of environment-friendly vehicles.

At a press conference during the exhibition, TMC President Akio Toyoda said: "We would like to put smiles on the faces of our Chinese customers with hybrid technology. I want the people of China to be able to experience the beauty of hybrid technology through a hybrid car born in China."

TMC aims to continue producing ever-better cars-ranging from environment-friendly vehicles to specially equipped vehicles to sports cars-to meet the needs of a broad range of vehicle users in China.

Outline of TMC Booth at the 12th Beijing International Automotive Exhibition
  • Total area Approx. 3,200 m2
  • Vehicles on display 38
  • World premiere vehicles
  • Yundong Shuangqing (China-only hybrid concept); Toyota Dear Qin (compact sedan and
  • hatchback global-strategic concepts)
  • Other featured vehicles NS4; Toyota Fun-Vii; FT-EV III; Prius Plug-in Hybrid; 86; AE86; Prius; Camry Hybrid; Prius Welcab; Alphard Welcab; i-REAL; winglet; others
*1Press days: April 23 - 24; trade days: April 25 - 26; public days: April 27 - May 2
*2Yúndòng (written as "??") is a coined term in Mandarin Chinese which suggests "movement upon clouds" and is Toyota's current corporate slogan in China. The slogan is meant to convey an image of innovation, dynamism and eco-friendliness; shuangqíng (written as "??") is a coined term which suggests "dual support" and signifies the two power sources of the gasoline-electric hybrid system.
*3Qin (written as"?") in Mandarin Chinese means dear or intimate and represents the wish

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    • 1 Second Ago
      Horch Xinyu
      • 3 Years Ago
      ok. As a Chinese, I should tell you what Qin means. Literally, it means dear (just like you call "dear" to someone who you're close with, which isn't anything special in English but in China, people seldom did so before). But this word is more than that. Here's the background story: the online shopping method has been soaring during the last three or four years in China. And is always the leader, beating amazon china, ebay china and other websites. Taobao is just like ebay, offering a b2b platform. And those online sellers began to call their customers "qin" without much reason several years before. They just did this. So now in China, everybody know this word and this becomes kind of a culture. So to call one qin is a joke, meaning anything for toyota? I don't know. Just take it as one of modern china nonsense's. So for me, to name a fancy car qin is simply nothing but a joke, I don't know why Toyota did this.
      • 3 Years Ago
      if only the production models would look anything like their concepts.... (drools at prius-c) :(
        • 3 Years Ago
      • 3 Years Ago
      The sedan looks far more production ready and a likely replacement for the Corolla.
      • 3 Years Ago
      This looks like some anime vehicle. I dont really know if it like it or not but at least its not completely vanilla.
      • 3 Years Ago
      Wow something nice from Toyota. How about putting some of these design elements on the next fj cruiser.
      Ace Convoy
      • 3 Years Ago
      Must be the new Corolla.
      Stevie Diffy
      • 3 Years Ago
      They will dumb it down and make it ugly just like they did the Prius C.
      • 3 Years Ago
      First off frown faced cars don't sell well. They both have sad faces. Before anyone comments, do some research this is fact. Secondly the red one looks like a Hyundai. Particularly the sonata. Not exact obviously, but it is hyundais design language. So FAIL Toyota. Bravo.
      • 3 Years Ago
      These cars look great, hands-down. The front end of the red one could use a little work, but I dare toyota to build these with the same arrowhead design they have here. Same lights, same lines. If they do that, I'll be impressed.
      • 3 Years Ago
      • 3 Years Ago
      Can you guys cover some of the Chinese cars coming out at the Beijing auto show as well? Many of them are more interesting than all the "Dragon" versions of existing cars that every other automaker is putting out.
      • 3 Years Ago
      hey toyota, your hood got unlatched!!!
        • 3 Years Ago
        Their hoods have been getting unlatched a lot lately. I'm looking at you, 2013 ES.
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