Honda has used the 2012 Beijing Motor Show to launch two new concept cars that it says "show the direction of mass-production models Honda will introduce to the market next year."

First up is the imaginatively named Concept C. According to the automaker, 'C' stands for "Cool, "Challenge" and "China." As much as we wish we were making that up, we aren't. The car itself, though, looks pretty bold, with striking character lines down each side and a fascia that would look right at home on the next Battlestar Gallactica spinoff. We're curious to see how much of the C's conceptual styling makes it into production when a mass-market version hits the Chinese market in 2013 – if it were toned down just a bit, we think Honda could do worse than inject some of this boldness in its American lineup, though some might suggest the grille has overtones of the controversial styling decisions seen at Acura.

Honda Concept S - front three-quarter viewMoving along, we have the Concept S, which supposedly stands for "Stylish," "Smart" and "Surprise." Like the Concept C, Honda says Concept S will spawn a production model that will debut in China in 2013, with global sales following thereafter. Honda isn't saying exactly what is powering the S other than mentioning it's a hybrid.

Scroll down below for the complete press blast from Honda, but not before perusing our two high-res image galleries of the Concept C and Concept S.
Show full PR text
Honda Exhibits World Premiere of Two Honda Brand Concept Models at 2012 Beijing Motor Show

BEIJING, China, April 23, 2012 - Honda Motor (China) Investment Co., Ltd. today exhibited at the 2012 Beijing Motor Show the world premiere of the Concept C and the Concept S, two concept models that show the direction of mass-production models Honda will introduce to the market next year. (The 2012 Beijing International Automotive Exhibition, press days: April 23 -24, public days: April 27 - May 2, 2012)

Concept C
Concept C is a concept model for a middle-class sedan Honda is developing specially for the Chinese market. The "C" represents "Cool," "Challenge," and "China." The Concept C features a stately, distinctive and sporty design that was inspired by the image of a dragon. The product planning for this model was led by Honda's Chinese associates and the development was done through cooperation between development teams in China and Japan. Honda is planning to introduce a mass-production model based on this Concept C next year through Guangqi Honda Automobile Co., Ltd.

Concept S
Concept S is a global concept model of a new-value passenger mover that was developed primarily for the Chinese market and will go on sale first in China. The "S" stands for "Stylish," "Smart" and "Surprise." Adopting a hybrid powertrain, this concept model realizes both the "fun of driving" and excellent environmental performance at the same time. A spacious cabin was realized by Honda's packaging technologies, which is one of the distinctive strengths of Honda. A mass-production model based on this Concept S is scheduled for introduction to the Chinese market through Dongfeng Honda Automobile Co., Ltd. next year, followed by a global release.

Introducing Acura ILX and RDX this fall
Also at the Beijing Motor Show, the Acura brand introduced the Acura ILX, a small-sized sedan and the RDX, a small-sized SUV for the first time in China. Both models are scheduled to go on sale in China this fall. Also an all-new Acura NSX Concept supercar will be displayed in China for the first time. The new NSX will be launched in China after it is launched in the U.S. within the next three years.

Strengthening China-original development models
Last year, Guangqi Honda launched the mass production model of its original brand named Li Nian. And yesterday, Dongfeng Honda introduced CIIMO, its originally developed middle-class sedan.

Comment of Takanobu Ito, President and CEO, Honda Motor Co., Ltd.
"What continues to drive Honda forward is our passion to take on new challenges with our technologies without being limited by what came before, and to create products that make our customers say, 'I wanted this kind of car!' We will concentrate this driving force here in China and build vehicles tailored to the needs of our Chinese customers. Toward this end, Honda and our joint venture companies will work together to further localize our development, production and parts sourcing in China."

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    • 1 Second Ago
      • 2 Years Ago
      This could be promising.
      Random Guy
      • 2 Years Ago
      I approve this concept.... After observing Honda for the past years, I definately know it could be a lottt worse. I'd drive around in that thing...
      • 2 Years Ago
      I don't know if this has been said yet, but this is clearly the "European" Accord that will spawn the U.S. Acura TSX. Check out that crazy shield grille.
      Stephen Walton
      • 2 Years Ago
      Why don't they have dragons all over them like Chrysler's Chinese offerings?
      • 2 Years Ago
      The Cool Challenge China and the Stylish Smart Surprise. I see that Asian car shows still charm us with names that I never would have thought of.
      • 2 Years Ago
      This type of naming, "C means Cool, Challenge, China" and "S means Stylish, Smart, Surprise" works well in Japanese where the first letter of a word is a syllable, and often conveys meaning of its own. In English though, not so much. Smacks of the random-English-word vehicle naming policy that begat such gems as "Isuzu GIGA 20 Light Dump", "Yamaha Pantryboy Supreme", and "Mitsubishi MUM 500 Shall We Join Us".
      • 2 Years Ago
      I have to say that Honda has gone crazy. It started a few years ago, they look like grandma cars at this point. "all new civic" give me a break, and the accord is sad. Get back to your roots Honda I beg you.
      Big Squid
      • 2 Years Ago
      "Wild" ? Do you own a dictionary?
      • 2 Years Ago
      Boooooring!! Typical Honda,
        • 2 Years Ago
          • 2 Years Ago
          • 2 Years Ago
          LOL that's not the new odyssey. AT ALL. It's likely a concept showcasing styling elements that will eventually make it to the Next Gen Stream
          • 2 Years Ago
          We need bold new character lines to match this Sonata the public seems to like. Put as many lines on the next concept as you can, the public can decide which ones stay. Then we'll just play those down, and round-off the Acura beak a little.
      • 2 Years Ago
      C also stands for communist! haha
      • 2 Years Ago
      A wannabe Hyundai. Shocking how low Honda has fallen.
      • 2 Years Ago
      Very Hyundai-ish. Honda has lost it. At least underneath it's all Honda engineering. The silver one has that big shield like bar they love for Acura and lines down the side for no reason like a Nissan. The other is typical Honda. Nothing special really. Not at all what I was hoping out of Honda.
        • 2 Years Ago
        I completely disagree. It's doesn't resemble Hyundai. It resembles a redesign of Honda Clarity.
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