Considering the rate at which the Chinese market gobbles up Buick models, you'd think it would be a prime market for Chrysler. Yet the House of the 300 wasn't present in China at all in recent years, as the brand has just announced at the Beijing Motor Show its return to the Chinese market.

In the coming months, it will begin selling both the 300C and the Grand Voyager, and to mark the occasion it has presented a special design concept of its top-of-the-line sedan. Much like sister-brand Jeep adopted the dragon symbol for its special-edition Wrangler, the Chrysler brand went with the Ruyi – a scepter-like object symbolizing prosperity and good fortune – for its 300 show car.

The design concept is distinguished by unique ten-spoke 22-inch wheels, dark chrome trim to complement the black paint and tone-on-tone "speed stripe," aero kit, custom grille, tinted glass and special badging. Meanwhile the interior is done up in a variety of metal finishes, with French-stitched beige suede and leather upholstery. Check it out in the gallery above and the press release by scrolling below.
Show full PR text
Chrysler Brand Commemorates Return to China with Premiere of Chrysler 300 Ruyi Design Concept at 2012 Beijing International Automotive Exhibition

- Chrysler brand returns to China with multi-awarded Chrysler 300C and world-renowned Chrysler Grand Voyager
- Sales of production Chrysler 300C sedan to begin in June 2012
- Chrysler 300 Ruyi design concept blends modern American design and technology with tradition-rich Chinese symbols

April 23, 2012 , Beijing - Today, the Chrysler brand announced its return to the China market at the 2012 Beijing International Automotive Exhibition. To commemorate this important occasion, Chrysler unveiled the 300 Ruyi design concept, a vehicle based on the innovative Chrysler 300C sedan and catering to the tastes of Chinese customers.

The ruyi and its significance in Chinese tradition inspired designers in creating the unique concept vehicle especially for China. Ruyi means "as one wishes" and takes the form of a curved decorative object, like a scepter, that symbolizes prosperity. A ruyi is often crafted of precious materials with beautiful design, carrying a promising meaning of abundant good fortune.

"We celebrate our reentry into China with a vehicle that symbolizes an auspicious beginning for the Chrysler brand," said Saad Chehab, President and Chief Executive Officer – Chrysler Brand, Chrysler Group LLC. "By integrating our distinctive American design and technology with timeless Chinese inspiration, we are looking to attract an emerging set of customers who are driven and dare to be different. We look forward to gathering the reaction of Chinese customers to the Chrysler 300 Ruyi, to surprise them with future models incorporating elements that we can see today in this design concept."

The Chrysler brand also displayed the 300C sedan and Grand Voyager MPV – the first two models to arrive for sale in China. The Chrysler 300C Luxury Series will be equipped with an eight-speed automatic transmission mated with the award-winning 3.6-liter Pentastar® V-6 engine and will begin sales in mid-2012, while the Grand Voyager is planned to follow in the fourth quarter of this year.

Since 1925, the Chrysler brand has delighted customers with daring American design, leading technology, craftsmanship and premium features ever since the first Chrysler vehicle was sold. Now the brand is returning to China with a promise to deliver upon those values, with a proposition that exceeds expectations.

Chrysler 300 Ruyi Design Concept
Cultural cues from the Chinese ruyi were the inspiration behind the Chrysler 300 Ruyi design concept. Looking to enhance the car's upscale and urban composition, designers started with a Maximum Steel exterior color and added dark chrome to the exterior door handles, grille surround and lower grille tracer.

The premium Chrysler wing badges and headlamps contrast with low side sills, rear fascia and dual exhaust tips, giving the car an elegant yet sporty look.

Final exterior touches include a polished ruyi-inspired signature grille with dark chrome throats, bluish steel-grey tinted glass (to be in harmony with the Maximum Steel body color), a ruyi Chinese character badge on the deck lid and a ghosted speed stripe running along the side character lines.

Probably the most exotic exterior feature, and one that pays direct homage to the ruyi, are the proud 22-inch concept alloy wheels. These ten-spoke wheels feature spokes designed with a curvature reminiscent of a ruyi scepter. The spoke faces are polished with dark chrome pockets, and the Chrysler wing badge is placed on the center caps.

Interior appointments are given many unique finishes like black chrome on the outer dash vents, navigation screen and center dash vent surrounds, gauge rings, steering wheel rim and door handles. Brushed patterned trim is incorporated in the center console, upper door panels and flanking the dashboard. Machined metal accent trim is found surrounding the shift gate, both center console storage areas, upon the door and on the steering wheel spokes.

Highlighting the interior are custom seats with light-tone leather-wrapped seating surfaces with suede center inserts and side bolsters. Contrasting French stitching, black piping and a ruyi-inspired cloud form (embossed onto the seat backs) complement the sophisticated interior appointments.

The Chrysler 300 Ruyi concept is equipped with the "Engine of the Year" 3.6-liter Pentastar V-6 engine and an eight-speed automatic transmission driving the rear wheels.

A traditional ruyi has a long S-shaped handle and a head fashioned like a cloud. Ruyi symbolize authority, prosperity and good luck in Chinese tradition, and they date back to the Han Dynasty in the first century AD, especially flourishing during the Qing Dynasty (starting in the 17th century) when they became highly valued gifts. Ruyi are often associated with cloud motifs and can be found in art and architecture, appearing in knot and rug patterns, sculpture, paintings and even modern corporate logos.

Chrysler 300C for 2012
Integrating the first eight-speed automatic transmission in a U.S. luxury sedan, the 2012 Chrysler 300C sedan offers world-class technological innovation, craftsmanship and quality while delivering stylistic distinction, fuel efficiency and premium E-segment sedan features at a legendary value.

Arriving to China will be the Chrysler 300C Luxury Series, designed to be the most luxurious and fuel-efficient Chrysler flagship sedan ever. Exclusive interior features include ultra-premium leather and hand-sanded matte wood trim, power-adjustable front seats, and ventilated and heated front and rear seats.

On the exterior, large polished-face aluminum wheels and platinum-chrome accents give the Chrysler 300C Luxury Series an upscale look. Premium amenities include the segment's largest touchscreen infotainment system and many more state-of-the-art amenities and connectivity features.

The Chrysler 300C Luxury Series features the ZF 8HP45 eight-speed automatic transmission paired with the 3.6-liter Pentastar V-6 engine for better power, performance, refinement and fuel efficiency.

The Chrysler 300C is available with more than 60 safety and security features and recently earned the highest five-star safety rating from the U.S. National Highway Traffic Safety Administration for front driver and overall vehicle scores. In addition, the Chrysler flagship sedan was named a "Top Safety Pick" by the U.S. Insurance Institute for Highway Safety. The Chrysler brand was named the "Most Ideal Popular Brand" in AutoPacific's 2011 Ideal Vehicle Awards, based on U.S. owners' ratings of their 2011 cars and trucks.

About Chrysler Brand
With a spirit of entrepreneurship and innovation, the Chrysler brand has a proud American heritage and strong foundational values that go back to 1924, inspired by founder Walter P. Chrysler.

Nearly 90 years later, each new Chrysler vehicle continues to personify the original vision for the Chrysler brand: standout design, superb engineering and technology, and exotic features at a great value.

Chrysler Group LLC manages vehicle marketing, sales and service – together with alliance partner Fiat Group – in more than 120 countries around the world.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 30 Comments
      Hazdaz
      • 2 Years Ago
      Really like those rims.
      waetherman
      • 2 Years Ago
      I've always like the 300, and that's the best example I've seen. I'm sure it will be a hit in China. But what's this about the Grand Voyager? In a country with a one-child-per-family limit, what need to they have for a minivan? Or do they use the Grand Voyager as executive transport or cargo van or something?
        1STH
        • 2 Years Ago
        @waetherman
        they are not fat, so they don't need a gigantic minivan to carry 4 or 5 people like americans do.
          1STH
          • 2 Years Ago
          @1STH
          that being said....i guess they're gonna get it anyways! lol
      Nick Allain
      • 2 Years Ago
      They may eat this up.
      wafflesnfalafel
      • 2 Years Ago
      Yeah.. the wheels are silly big, (they would look great as a 19.) But the styling is great - I like this aero kit even better than either the stock or SRT versions here in the states. I think these taillights with a little less chromey bling are nice too. Fun car - and if Chrysler can sell a few boatloads of these to the Chinese more power to them.
      jase.s
      • 2 Years Ago
      Gotta say I'm a fan of the styling of this car. A little Bentley and Audi up front, but they made it work.
      Hellcamino59
      • 2 Years Ago
      As a '12 300 S owner, I'm glad my mirrors are half the size of these China spec ones. All this car is the V6 S model with an SRT8 body kit and the 300 Luxury series interior. A sticker kit and some 22's, that "designer" Zheng's got real talent! Joke.
        fuzzyfish6
        • 2 Years Ago
        @Hellcamino59
        The mirrors are the same size...
          Hellcamino59
          • 2 Years Ago
          @fuzzyfish6
          Your wrong slick, go look up the real shots of the car from Beijing(try Carscoop), they're taller. I have the car to compare them to outside.
      omgcool
      • 2 Years Ago
      I like it. The grille is interesting and the wheels look great. This car demands big wheels--and when I say big, I mean 20-22", none of this 24+" DUB stuff. The base models look kinda silly as the wheels and tires look undersized for the big stately body. I think the interior should have kept the wood, however. The wood trim used in the Luxury series is some of the nicest wood I've seen in a car costing less than $100,000.
      jonnybimmer
      • 2 Years Ago
      I think this is the first 300C I've thought to myself "that's actually pretty good looking". Should sell well in China, but they oughta consider those exterior mods for here too.
        fuzzyfish6
        • 2 Years Ago
        @jonnybimmer
        The exterior is basically a SRT minus the lip spoiler, different wheels and more black chrome. You didn't think the SRT looked good? I'm personally in the market for a big sedan as a work vehicle and is considering a 300S, It's definitely quite sporty looking but I just wish they would put the leather dash in it as an option. If they did I might be able to overlook that fact that it's auto only, almost...
          jonnybimmer
          • 2 Years Ago
          @fuzzyfish6
          It's not that I ever though the current one was bad looking, and it was certainly a lot better than the first generation. It just never really caught my eye, even the SRT8. As minor as the visual tweaks are with this one, it seemed to do the trick for me. And you want a large sedan with a real manual? Unless you want a CTS-V or 550i, there really isn't anything on the market for you.
          jonnybimmer
          • 2 Years Ago
          @fuzzyfish6
          *thought
          fuzzyfish6
          • 2 Years Ago
          @fuzzyfish6
          Ya Jonny, not a lot of choices for me. Isn't the regular CTS available with a manual? The G37 and TL-S are also possibilities, but definitely a little smaller than the 300S. I definitely like the S the most by far, it's a very compelling package, but not driving a manual is a difficult compromise that I'm not sure I can live with.
          fuzzyfish6
          • 2 Years Ago
          @fuzzyfish6
          @triton I love the red interior lol. If you want a tan interior, what about the Luxury Series with the leather wrapped dash and matte wood? Looks amazing.
      ferps
      • 2 Years Ago
      I had no idea that Chrysler wasn't even selling cars in the world's fastest growing market. No wonder this company needed new management.
      Ryan
      • 2 Years Ago
      I like the wheels a lot. I think it'd be nice if Chrysler offered them as an accessory rim, but they probably won't. A man can dream...
      The Wasp
      • 2 Years Ago
      Good thinking, Chrysler -- I can definitely imagine the 300 being popular in China. Also the Grand Voyager might do well -- Buick's minivan is still popular there so I don't think Chrysler should have any trouble competing with that in a fair comparison. I hope they're smart and efficiently share distribution channels with Fiat (assuming Fiat or one of their brands is already present in China).
      wafflesnfalafel
      • 2 Years Ago
      Yeah.. the wheels are silly big, (they would look great as a 19.) But the styling is great - I like this aero kit even better than either the stock or SRT versions here in the states. I think these taillights with a little less chromey bling are nice too. Fun car - and if Chrysler can sell a few boatloads of these to the Chinese more power to them.
    • Load More Comments