The more things change, the more they stay the same. That age-old adage is once again proven by the video you'll see below. In a classic battle of Chevy versus Ford, the 1981 Blazer SUV is pitted against the Ford Bronco in a dealer training video designed to give sales staff all the information they needed to sway customers toward the Bowtie and away from the Blue Oval.

The checklist sounds familiar. Horsepower and torque, fuel economy, standard features versus optional equipment, payload and cargo space – each of these categories are compared. Seems the issues that matter most to car-buying consumers haven't changed much in 30 years. Scroll down and watch the video to take a stroll down memory lane.


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    • 1 Second Ago
  • 77 Comments
      Chris
      • 2 Years Ago
      This video makes me miss the days when SUVs were actual trucks. They were brutish, rugged, and off-road capable, not fashion statements. It's when they became the "in thing" when every "suburban cowboy" and soccer mom decided that they had to have one in the mid 90s that they started going down hill. The end result was the the likes of the K5 Blazer, Bronco, Cherokee being replaced by larger, more luxurious SUVs that are merely luxury cars/minivans/station wagons disguised as trucks, many of which have since evolved into crossovers. With that said, it's no Wranglers are selling so well as of late. For as awesome as it is, it still doesn't offer quite the versatility that older trucks did. Everything has become more specialized/one dimensional. If you want serious off-road capability, you are expected to pay a premium. If you want a work truck, then expect to shell out for something that is the size of a yacht. You can't have both. The whole thing reminds of the old song "They Paved Paradise and Put Up a Parking Lot".
        Chris
        • 2 Years Ago
        @Chris
        No matter how many times I proof read, I still miss something. I meant to say "It's no wonder Wranglers are selling so well as of late". Edit button would be appreciated.
      teamplayers99
      • 2 Years Ago
      I'll take either one, I just miss the genuine SUV so badly.
      Azazel
      • 2 Years Ago
      I want a 1981 Blazer now.
      yesaninsider
      • 2 Years Ago
      Ahhh yes, when SUV s were actually TRUCKS...love it. Not sure why but I laughed when the guy stood there n said - 'this is a cinderblock...' lolololohhahaa don't know why
      Jeremy Pennini
      • 2 Years Ago
      I'm sold sign me up for a K-5 Blazer.
      Vinuuz
      • 2 Years Ago
      5.0 L V8 producing 139 HP! Phew, what 30 years have done to cars..
        Greg
        • 2 Years Ago
        @Vinuuz
        It's amazing how far engine outputs have come. These days only little 4 cylinder compact economy cars have 139 HP levels.
      Rar
      • 2 Years Ago
      I can't comment on the Blazer, I never owned one. I did own a 1983 Bronco. I can say for certain that the 302 with the c-6 automatic was a total dog. Could it make it up that hill? In 4-low maybe, 4-high, forget it. With the highway gears they put in the rear end it had no low end guts at all. I think the Bronco looks way better than the Blazer. Mine was black with candy apple red two tone. The interior was nicer on the Bronco. Here's the bad about the Bronco. The tailgate was junk. It was a staionwagon tailgate on a truck. It was prone to rust and the spare tire holder was also crap. The rest of the body was also rust prone, but not as bad as the tailgate. The suspension was not great either. Mine had the quad shock twin I-beam front end. It was ruff riding and chewed up your front tires. If you were driving on a gravel road with any kind of slight washed out area, it would walk and slide all over the road. When off road, you almost had to have it in low range. If you had any kind of hill to climb or some thick mud, you could get in trouble in 4-high. With all that, do I regret owning it? No way, it was a cool truck back in the day. It was dependable too, I put over 100k on it with only a carb rebuild. But for off roading, the Blazer had it beat.
      XJ Yamaha
      • 2 Years Ago
      The Bronco has NO lighted transfer case indicator?!?!?! Well that's a deal breaker. Thank you man-sized leprechaun, I'm glad you've informed me of this issue.
      Avinash Machado
      • 2 Years Ago
      Time for Ford to build a new Bronco.They could base it on the new Global Ranger platform.
      Curt07
      • 2 Years Ago
      Soo... fuel mileage hasn't changed in the past 30 years. I can get a 1981 blazer that gets 21 mpg on the highway with a V8!
        Raymond
        • 2 Years Ago
        @Curt07
        Did you note the Hp number that average around140? Or the fact they had not safety systems including traction. Because of insulation and side impact and other regs vehicles have gotten heavier in modern times.
        jtav2002
        • 2 Years Ago
        @Curt07
        EPA estimates are much more realistic these days. I'd like to hear from someone who actually owned one and got 21 mpg on the highway from a low HP brick.
      Stephen Meade
      • 2 Years Ago
      Haha..."sport utility vehicle." Didn't know the term was coined this early.
      • 2 Years Ago
      [blocked]
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