"So here's the pitch. It's a movie about a car. But it's not really about a car. It's about something else. What that is isn't important. But it's got a car in it. Not just one car, but lots of cars. Thousands of them actually. And they're in almost every scene. But only in the background. And get this: They're all... wait for it... yellow! And the best part is, we don't have to pay anything for it, in fact, they're going to pay us to put our cars in the movie. And it's going to make our cars famous. But that's not all. Imagine this: It's not just one movie, but a hundred movies. And TV shows. Thousands and thousands of hours of entertainment, and our new Nissan NV200 is going to be the star! Okay, not the star, but an extra. A bright yellow extra. I'm telling you, this idea – it can't fail!

At least that's the thesis floated by Automotive News to help explain why Nissan is so stoked over winning the Taxi of Tomorrow contract with its NV200 compact van. Beginning in late 2013, the entire New York City taxi fleet will be converting to Nissan's aesthetically challenged people mover, which will replace the ubiquitous Ford Crown Victoria.

Whether this leads to any burnishing of the Nissan brand remains to be seen, but regardless, AN says the contract is worth 40,000 units in New York alone over the next 10 years. We have to expect that at least some taxi companies outside of the Big Apple won't be shy about ponying up the thirty-large Nissan is asking for its Mexican-made cab either, as the day when every last Ford Crown Victoria extant has joined the Checker Marathon in cabbie Valhalla is certainly coming.

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    • 1 Second Ago
      • 3 Years Ago
      After everything America did for New York after 9/11/01, this is how New York repays America? New York cannot even support America? The New York City Mayor and the New York State Governor should be ashamed. Completely ashamed.
        Richard Goebel
        • 3 Years Ago
        A lot of people just don`t seem to care anymore about buying American. Then they all wonder why our standard of living is headed down and our kids are screwed when they have to find a decent job. Screw New York City.
        • 3 Years Ago
        Not to mention the American auto companies donate $$ to 9/11, the japs did not. A real embarsement of how a favor is returned by NYC
        • 3 Years Ago
        you are exactly right...why not buy taxis made by an american company? sold down the river again...all the profits from this deal go right back to japan except for what goes into the polititians pockets!
        • 3 Years Ago
        If you don't buy American you aren't an American.
      • 3 Years Ago
      Bring back the Checker!
        • 3 Years Ago
      • 3 Years Ago
      Made in Mexico and the profits go to Japan. Anyone else see a problem here?
      • 3 Years Ago
      As a life-long New Yorker, I have nothing but loathing for our midget mayor. Bloomberg, the 20 billion dollar slimeball, who stole a third term after the citizens twice voted for limiting the mayor to two terms, has nothing but contempt for working people. Every one of his policies is designed to hurt working people while enriching his multi-billionaire buddies who run Wall Street. He had three choices. He could have gone for Ford, which cab drivers and owners have pulled for since they are famaliar with the brand. He could have chosen Kasan, a Turkish company which was planning to build a factory in Brooklyn creating much needed local jobs. The vehicle would also be handicap accessible. Instead, he chose a Japanese company for a vehicle built in Mexico that IS NOT hanicap accessible, and damn ugly to boot.
      • 3 Years Ago
      Ugly as hell, but probably very practicle for a taxi
      • 3 Years Ago
      NYC TLC passed on this awesome cab from Turkey that was going to be built in Brooklyn without even giving it a chance. Please watch the video in the article. http://www.autoblog.com/2011/02/15/turkish-taxi-of-tomorrow-design-beats-nissan-ford-proposals-amo/ http://www.nytimes.com/2011/05/02/nyregion/karsan-from-turkey-is-rejected-as-new-york-taxi.html?_r=1
      • 3 Years Ago
      I can't believe there is actually analysis bout why a company would want to the the Taxi of Tomorrow. Did any journalists take marketing class?
        • 3 Years Ago
        I believe in the selection of the taxi of tomorrow, the Taxicab & Limousine Commission took into account not only the cost (while slightly higher than a Crown Victoria - which if I recall, is now out of production), it offers easier ingress & egress, it offers more leg room, more driver comfort, more luggage space, safety (Nissan was the only company willing to have their entry into the Taxi of Tomorrow comparison with a partition installed), better gas mileage, and a view of the city through the roof (though I think this is more of an added bonus). The TLC may have had input from drivers, and operators as well. I don't believe the selection of this vehicle was just made arbitrarily. It's not a pretty vehicle, but it does serve the purpose, and best meet the needs & requirements that the NY TLC set forth. Ideally, it would be neat to see a distinct American vehicle as a taxi, but no automaker was able to come to the table with a vehicle that would best suit the needs of the TLC. I wish we still had Checker Marathons plying the streets - I'm sure the design could have been updated in a way to make it distinctive, and utilitarian. The Checkers definitely had room for the partition, lots of room for driver, and passengers, and a cavernous trunk. Update the car's styling (in much the same way cars of the past have been revived), the drivetrain, suspension, and amenities, and you would have had a hit (though I'm sure some people on this forum would still find something about it to bash). Lastly, what does a journalist taking a marketing class have to do with anything? A journalist would just write about the vehicle anyway. Now, had Nissan, and Ford, conducted marketing surveys, consisting of operators, drivers, and the general public, that might have been a little more relevant, and the end results, and products, might have a been a little different
      • 3 Years Ago
      beside hyundai and subaru, every foreign car I have seen so far are boring to look at, or just plain ugly....
      • 3 Years Ago
      That is one ugly vehicle; it's perfect for a taxi as nobody would buy it off of a lot.
      • 3 Years Ago
      Well if the goal was the most ugliest Taxi ever they have hands down achieved that!!
      • 3 Years Ago
      Nissan Utility Van is to be made in Mississippi. So American Made .. in Mississippi, by American workers.
        • 3 Years Ago
        The STORY says these are made in MEXICO,another plus for American workers.
      • 3 Years Ago
      And like cattle heading obediently into the slaughter house..when america gets subliminal messages because of all the ugly taxis in the background, we will all mutter like zombie's.."must buy Nissan van"...must buy...yellow.. I will fight and resist...should not be too hard.!..lol
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