We've got to hand it to Ford of Europe – this is one of the most brilliant marketing stunts we've ever seen. Blending the correct amounts of populist outrage, mockery of the common man, hidden cameras, big budget technology, and gritty urban realism into one literal over-the-top promotion that – get this – is actually relevant to the vehicle it is designed to promote? Well, we're impressed, to say the least.

We won't spoil the punchline to the video, created by ad agency Ogilvy of Paris (according to Co.Create), but for anyone who's ever had to suffer through living in a big city and parking on the street, you'll be pleased.

And for those of you who might occasionally do a little park-by-touch yourself? Ford's new Focus with Active Park Assist is just the vehicle for you.

Scroll down to play the whole video.


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    • 1 Second Ago
  • 25 Comments
      Randy
      • 2 Years Ago
      Brilliant. This need to be setup in LA or NY too... ROFL
      JeremyB
      • 2 Years Ago
      Something just didn't look right here so I did a quick screenshot comparison. You'll notice that the Focus gets a couple extra feet of room http://i.imgur.com/SQiB0.jpg
        Leon
        • 2 Years Ago
        @JeremyB
        well if they would have given people enough room it would have taken forever to get that many shots of people hitting the cars ford set up.
      telm12345
      • 2 Years Ago
      Can someone explain how this works with a manual transmission? (I drive manual, so not the general concept, but slowing it down without stalling, etc.)
        sniperhunter2001
        • 2 Years Ago
        @telm12345
        I was thinking that too. I think you still have to work the clutch and throttle, and the car will brake using sensors, so you won't crash into anything.
          Eric F
          • 2 Years Ago
          @sniperhunter2001
          So, what happens if I engage park-assist, switch to reverse and go full throttle? The fastest parking job ever? Actually, that also leads me to wonder what would happen if you held onto the steering wheel and didn't let it turn while it was self-parking. o-o
      Luke
      • 2 Years Ago
      Fantastic! Ha!
      Klinkster
      • 2 Years Ago
      The space needed by any of these parking-assist tools that manufacturers offer needs to be massive in order for it to work. Any normal driver can reverse-park in a space that large. Hell you could drive forward into a spot that big! LOL! Active Park Assist = tools for people who can't park good and wanna learn to do other driving stuff good too.
      kelvin273c
      • 2 Years Ago
      The best part was the kids kicking the cars.
      aatbloke1967
      • 2 Years Ago
      Easy to promote when you have an old 1990's Twingo, Fiesta mkIII, 306 saloon, Mondeo and Punto lined up to beat around. Try it with some newer models, Ford!
        Synthono
        • 2 Years Ago
        @aatbloke1967
        Yeah! Spending a minimum amount of money on the cars getting driven into might make financial sense and be the most logical way to set up the ad, but some bloke on the internet might not approve!
      Human
      • 2 Years Ago
      Anyone else notice how much bigger the space is when the Ford is parking? Rewind. Look at how small the space was first. I call bull. (but cute ad if you dont notice its false equivalency )
        Hal20xx
        • 2 Years Ago
        @Human
        Nice catch! They moved the hatchback up about 2 feet.
        Rexxer
        • 2 Years Ago
        @Human
        thats after all the other idiots pushed the other cars around.
        Rexxer
        • 2 Years Ago
        @Human
        and actually after looking again, they appear to be in the same exact space.. haters always be hatin... .. and seein what they want even when its not there...
      Ronin392
      • 2 Years Ago
      Wait... they rewarded the WORST driver with a new car? Great advertising idea, but a new Focus won't stop him from crashing into anything else in his path throughout the day. Should have picked a random follower of Autoblog.
        Shiftright
        • 2 Years Ago
        @Ronin392
        Exactly...Also, everyone in Paris is apparently a horrible parker
        Brex
        • 2 Years Ago
        @Ronin392
        Look up. That's the whole point of this ad flying over your head.
      Shiftright
      • 2 Years Ago
      Yup , let's reward incompetent drivers. Also, is everyone in Paris a horrible parker?
        Synthono
        • 2 Years Ago
        @Shiftright
        Someone appears to be confused by the concept of advertising. Let's explain. They use the Focus to demonstrate that even the worst driver in Paris can park with its self-parking system. THAT IS THE POINT OF THE AD.
      PhilKenSebben
      • 2 Years Ago
      Poor Contour
      Dave
      • 2 Years Ago
      I lived in Switzerland for 4 years. Many times I have seen intentionally push another car with their bumper to create a bigger space.
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