Oh, how we'd like to go all grumpy-old-man-get-off-my-lawn on Chevrolet for this latest bit of hipster marketing. But dammit, it's got robots in it. Real robots, industrial robots, installed inside a 2012 Chevrolet Sonic hatchback. And it's just so cool.
The robots are there to help Jeff Soto paint a mural on an empty brick wall, and while we're pretty sure the final product of this collaboration is still something like 90-percent man and 10-percent machine, we really like what we see. Chevy calls Soto a "respected street artist," which we figure just means a graffiti artist with a degree rather than a rap sheet. (Soto's is from Art Center College of Design in Pasadena, CA.) Soto, in turn, refers to the compact Sonic as the first "robotic art car."
While Soto did a lot of conventional work on the mural, he also used the Sonic's robotic arms, which were controlled from within the car and could be operated while Soto drove. The painting appendages emerged through the Sonic's windows, sunroof and hatchback, and seem to take up all the available space inside the car, save for the driver's seat.
While we were fairly impressed seeing the Sonic play indie rock, we definitely think the little car should focus on its art. There's some real talent there.