Oh, how we'd like to go all grumpy-old-man-get-off-my-lawn on Chevrolet for this latest bit of hipster marketing. But dammit, it's got robots in it. Real robots, industrial robots, installed inside a 2012 Chevrolet Sonic hatchback. And it's just so cool.

The robots are there to help Jeff Soto paint a mural on an empty brick wall, and while we're pretty sure the final product of this collaboration is still something like 90-percent man and 10-percent machine, we really like what we see. Chevy calls Soto a "respected street artist," which we figure just means a graffiti artist with a degree rather than a rap sheet. (Soto's is from Art Center College of Design in Pasadena, CA.) Soto, in turn, refers to the compact Sonic as the first "robotic art car."

While Soto did a lot of conventional work on the mural, he also used the Sonic's robotic arms, which were controlled from within the car and could be operated while Soto drove. The painting appendages emerged through the Sonic's windows, sunroof and hatchback, and seem to take up all the available space inside the car, save for the driver's seat.

While we were fairly impressed seeing the Sonic play indie rock, we definitely think the little car should focus on its art. There's some real talent there.


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    • 1 Second Ago
  • 15 Comments
      hp
      • 2 Years Ago
      I have to admit, not a fan of graffitti and didn't really like what was going on at first but the finished mural was stunning.
      XJ Yamaha
      • 2 Years Ago
      Am I the only one who thinks this guy is too easily impressed? "Oh my God, it's a robot!"
      Tigim101
      • 2 Years Ago
      its so creepy and cool at the same time when the big arm comes out from the back at the 2 minute mark...looks like the thing could kill you
      Sozo
      • 2 Years Ago
      I'm not sure how this sells cars exactly, but it was pretty cool to watch.
      Chuggowitz
      • 2 Years Ago
      This clearly makes me want to drive a sonic, oh yeah, knowing I can gut one and stuff it full of assembly line painting robots is great incentive to purchase one. [insert sarcasm]
      Joe K.
      • 2 Years Ago
      Self indulgent hipster bullsh@t. My God.
      Netguru2000
      • 2 Years Ago
      Alternative marketing: OK Go's video is classic. "Robotic graffiti art car" is a bit of a stretch, but it's making me pay attention to the car more.
      Thipps
      • 2 Years Ago
      Not going to lie that was kinda cool....the great cinematography and cool music help a lot
      desinerd1
      • 2 Years Ago
      I was thinking - This could be James Bond's car in the next 007 movie.
      FRED
      • 2 Years Ago
      This is a very interesting waste of money to install that amount of equipment and the guy still had to do some of the work.... Anyways back to car.. Didnt that they where promoting the car.. Letsnotdothis.com
      jonthezombie
      • 2 Years Ago
      This is the dumbest thing I have ever seen to sell a car.
      EvilTollMan
      • 2 Years Ago
      Face it GM, the Sonic is still gonna sell to the same people that buy Cavaliers.
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