Mazda is pitching its CX-5 compact crossover as its first model to use all of its Skyactiv fuel-saving technologies, including fuel-saving improvements to its engine, transmission, body and chassis (details on all that here).

Mazda, which started selling the model in the U.S. last month, said the CX-5 gets as much as 51 miles per gallon combined – on the more lenient Japanese fuel-economy standards – in its front-wheel-drive, six-speed-manual-transmission version, and as much as 39 miles per gallon in its most fuel-efficient gas-powered version. Mazda is looking to sell 160,000 vehicles annually with Skyactiv components, including the CX-5, Mazda2, Mazda3 and Mazda6.

Mazda's looking to use its Skyactiv technology, which includes the use of high-tensile steel for cutting weight and better aerodynamics to reduce drag, to reverse global declining sales. The Japanese automaker last year produced 1.17 million vehicles, down 11 percent from 2010. Last year, Mazda said that it was looking to increase fleetwide fuel economy by about 30 percent over the next three years.

Mazda says the CX-5 has the best fuel economy of any SUV in North America and has launched a "Six Million Dollar Man" – themed ad campaign to get the word out in the U.S. Last month, Mazda started selling the compact crossover and launched an online configurator tool. The CX-5 starts at $21,490 (including a $795 destination charge) for the front-wheel-drive manual-transmission model, with the all-wheel-drive option adding about $2,600 more. The top-of-the-line CX-5 is priced at $29,090.
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All-new CX-5

Leverkusen, 16 April 2012

The all-new Mazda CX-5 marks the dawning of a new era. Kicking off the next generation of vehicles, it's the first model to adopt the complete range of SKYACTIV TECHNOLOGY, Mazda's innovative new engine, transmission, body and chassis line-up. SKYACTIV was developed entirely in-house for cars that are more enjoyable to drive than ever yet remarkably economical and exceptionally safe, too. The CX-5 is also the first Mazda to embody the company's new "KODO – Soul of Motion" design theme. With the CX-5, Mazda delivers the best of all worlds: A perfect balance between fun, safety and sustainability, all in a very compelling and clever package.


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