The Lamborghini SUV that we'll shortly be ogling over when it's introduced at the Beijing Auto Show has a name: the Lamborghini Urus. That's the word according to Chinese media, at least, which would leave the rumored Deimos name for some other Lambo creation.

We'll save you the trip to Wikipedia: a "urus" is an extinct European ox, Bos primigenius, a forebearer of domestic cattle whose last example roamed the Polish forests until 1627. A shaggy-haired, plodding bovine is a bit down on excitement compared to its taurean siblings, so we'll also keep Urus Khan – descendent of Gehghis and ruler of at least one horde – in the naming inspiration pool. In keeping with Lamborghini tradition, there's presumably a fighting bull that's carried the name at some point, as well.

The Urus is expected to have a reworked ten-cylinder powerplant from the Gallardo, a rumored 584-horsepower and $200,000 price tag. It's slated for a 2015 release, and following that could be a hybrid that pushes past the 600-hp mark. Stay tuned for official images and information as the Urus rolls out in Beijing.


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  • 34 Comments
      Dipstick!
      • 2 Years Ago
      It's missing an An.
      WillieD
      • 2 Years Ago
      What a terrible name.
      The Count
      • 2 Years Ago
      They should call it "The Anus"
      dirtyblueshirt
      • 2 Years Ago
      Great! Now Lambo can make a small pickup and call it the Ute-Urus!
      Vu
      • 2 Years Ago
      just call it uranus so we can have some fun with it...
      regionrat
      • 2 Years Ago
      It sounds Russian. THIS URUS STRONG. LIKE PUTIN. I mean, it's Lamborghini, so they can do whatever the crap they want.
      RocketRed
      • 2 Years Ago
      I believe Lamborghini actually began as a tractor company. So, hey, a Chelsea Tractor with real cred. Maybe it should have locking hubs you have to get out and manually turn with a wrench. . Make real authentic like. Separate it it from the Cayenne and its normal demographic of Sothebys real estate agents and trophy wives.
      da.kid1
      • 2 Years Ago
      Meh, at least it's not a "number" name like their last SUV's .
      mrx19
      • 2 Years Ago
      Makes sense. Since they name their sports cars for Spanish fighting bulls, might as well name their SUV from an ox.
      Sebastian Baba
      • 2 Years Ago
      Wut.... That is the most un-Lamborghini name for a Lamborghini.... Sounds like a Saturn....
      transam
      • 2 Years Ago
      AB writes: "a rumored 584-horsepower...and following that could be a hybrid that pushes past the 600-hp mark." I dont read italian, but doesn't "700 cavalli" mean 700 horses? Just wondering...
        RocketRed
        • 2 Years Ago
        @transam
        Maybe 700 horses will be the standard financing terms. Credit is tight in Italy.
      Ak74
      • 2 Years Ago
      Unus
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