Lamborghini SUV rendering from magazine

The Lamborghini SUV that we'll shortly be ogling over when it's introduced at the Beijing Auto Show has a name: the Lamborghini Urus. That's the word according to Chinese media, at least, which would leave the rumored Deimos name for some other Lambo creation.

We'll save you the trip to Wikipedia: a "urus" is an extinct European ox, Bos primigenius, a forebearer of domestic cattle whose last example roamed the Polish forests until 1627. A shaggy-haired, plodding bovine is a bit down on excitement compared to its taurean siblings, so we'll also keep Urus Khan – descendent of Gehghis and ruler of at least one horde – in the naming inspiration pool. In keeping with Lamborghini tradition, there's presumably a fighting bull that's carried the name at some point, as well.

The Urus is expected to have a reworked ten-cylinder powerplant from the Gallardo, a rumored 584-horsepower and $200,000 price tag. It's slated for a 2015 release, and following that could be a hybrid that pushes past the 600-hp mark. Stay tuned for official images and information as the Urus rolls out in Beijing.