Can't say we didn't see this one coming. Hot on the heels of Audi's official announcement that it had acquired the Ducati brand from Investindustrial Group, AMG, the in-house performance arm of German automaker Mercedes-Benz, has ended its "marketing cooperation" with the storied Italian motorcycle brand.

Naturally, Mercedes-Benz doesn't want to sponsor Ducati now that it's been taken over by, in its own words, "a rival car manufacturer." While there had been some speculation that Mercedes or its AMG division might make a bid for Ducati, the automaker claims that was never its intention:

"Our focus lies clearly in developing and producing premium performance cars and we will be concentrating all our energy on this."

Seems pretty cut and dry to us, but if you want to read more, feel free to scroll down for the brief announcement. We have to wonder, though, what will be come of the special-edition Ducati Diavel AMG?
Show full PR text
Since the end of 2010 a successful marketing cooperation has existed between AMG and Ducati. The company takeover by a rival car manufacturer has understandably resulted in the end of any further collaboration. The takeover of Ducati was never our aim – our focus lies clearly in developing and producing premium performance cars and we will be concentrating all our energy on this.


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  • 13 Comments
      NamorF-Pro
      • 2 Years Ago
      That shows how much Mercedes hates Audi... Go Yamaha! LOL
      Lachmund
      • 2 Years Ago
      and the winner loses all someday...
      Once upon a 77
      • 2 Years Ago
      suck it merc
      waetherman
      • 2 Years Ago
      Okay, maybe the world is all multiculti now and I'm an old fart, but I just don't see German and Italian engineering living under one roof. Whether the owner is Audi or Mercedes, I think Ducati just doesn't fit in. I could be wrong, but I think this will end in a few years with Ducati being sold off to some other company, probably an Italian car maker.
      Stinkyboy
      • 2 Years Ago
      The Ducati Burble is unmatched by any machine.
      Groagun
      • 2 Years Ago
      I know it's unusual to list all the bidders for any company, but who were the bidders for Ducati? The only one I know is Audi/VW Group: there must have been more?
      jameshouk
      • 2 Years Ago
      The AMG version is no longer active on Ducati's website. question answered
      RJohns
      • 2 Years Ago
      I was sorry to see this go away. We liked the AMG SLK but not in any of the colors offered. When this opportunity to perhaps get it in yellow came into view we thought "Just maybe...”. Retractable hardtops in yellow are kind of scarce...at least ones with spiffy performance. Well, back to looking...
      Andre Neves
      • 2 Years Ago
      Can't we all just get along? Really.
      Carbon Fibre
      • 2 Years Ago
      Yet you disavowed the importation of cars in the U.S. thanks to your lobbying, Mercedes.
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