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Product placement in television and film has become so commonplace that we almost expect any mention of a specific brand on camera to be paid for in full by the company in question. And so we might have assumed with this week's episode of Mad Men, but apparently that wasn't the case.

The episode featured an account to advertise for Jaguar in the United States, with Sterling Cooper Draper Pryce beancounter Lane Pryce coming across the account through his British ex-pat connections and bringing it back to the firm. "I think a man getting out of a Jaguar needs a cold shower," pitched Don Draper. "The Jaguar XKE is pornographic." And indeed it is, lauded as one of the most sensuous automotive designs ever to grace tarmac. (For crying out loud, just take a look at the classic cat in the fresh gallery of high-resolution images we've put together for you.)

A memorable scene, but apparently Jaguar was as surprised to see it as the rest of us. According to reports, the plug was neither solicited nor paid for by the British automaker. Of course, the particulars of product-placement deals are seldom revealed, but we'll take Jaguar's assertion at face value – particularly when two of the show's starring actors – John Slattery (who plays Roger Sterling) and Jon Hamm (a.k.a. Don Draper)– pitch for rivals Lincoln and Mercedes-Benz respectively.

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    • 1 Second Ago
      • 2 Years Ago
      Whether or not Jaguar was aware of the mention, the E-Type certainly fit with the general theme of the show. That the Jaguar could elicit such titillation by mere mention stands as testament to the pure sex appeal of the car, almost better than any cameo by a character actor could. Though brief, it played its part very well. Let's hope Jaguar can do the same with the upcoming F-Type.
        • 2 Years Ago
        The late journalist Henry N. Manney III famously referred to the E-Type as a "crumpet catcher". Having driven a couple of Series over the years (a coupe and a roadster), I'd agree that they're pornographic. The low end torque and the wonderful mechanical noises are intoxicating.
      • 2 Years Ago
      Calling the XKE a piece of Jaguar product placement is like calling the Mona Lisa a piece of Leonardo Davinci product placement.
      • 2 Years Ago
      Half a century later, the E-type is still a magnificent looking car. Amazing.
      • 2 Years Ago
      Since I was once "owned" by an E Coupe, I can say ---if only it had been rustproofed & Bosched.
        • 2 Years Ago
        If only you had purchased an earlier series model that was mostly aluminum and kept it in a garage. You'd have a piece of rolling artwork that would be the envy of your neighbors every weekend. The reaction that women have with this car is something that should be studied by sex therapists.
          • 2 Years Ago
          Then why do so many American women have orgasms over the latest puffed-up, utterly non-sexy crossover?
      • 2 Years Ago
      As the current caretaker of a '65 S1 OTS I can verify the impact this machine has on human beings - truly one of the most beautiful cars ever built.
      Hi There Paul
      • 2 Years Ago
      Hi SOBE
      • 2 Years Ago
      Mad Cat
      • 2 Years Ago
      In the episode where they pitched for Honda motorbikes, they were told they'd have first shot at marketing Honda's upcoming cars and briefly talked about the S600, discussing the horsepower, high-redlining engine and lack of safety features when you crash it...
      • 2 Years Ago
      I have a Series 111 xke coupe or 2plus two Its sat in my garage for four years can't find anyone to work on it Its a 1973 model with less than 50k original miles .less the 5k miles on rebuilt engine and gearbox Put over 20k dollars in it 20yrs ago .Needs attention all over again . anyone interested