With over a billion people, the Indian market holds huge potential for any automaker. In fact, Suzuki makes a dedicated range of vehicles on the subcontinent specifically for the local market under the Maruti banner, and this is their latest.

Dubbed Ertiga, it's essentially a lengthened Swift hatchback "Life Utility Vehicle," or what would conventionally be called an MPV (Multiple Passenger Vehicle).

Call it what you will, Maruti Suzuki has managed to fit three rows of seating into the stretched Swift for seven-passenger accommodation. Launching locally in India prior to export to neighboring markets like Indonesia in the aim to take market share away from the Toyota Avanza and Mahindra Xylo, the Ertiga takes advantage of huge economies of scale by sharing basic components with the Swift and the Dzire sedan which Maruti builds on the same platform.

Buyers in India will be able to choose between three trim levels, two engines (gas or diesel) and seven colors, but they'll have to justify spending six or seven times the price of a Tata Nano to do so – but then again, that's true of most cars. Take a closer look in our gallery above and scroll down for the official press release with more information.
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Maruti Suzuki unveils India's first Life Utility Vehicle - 'Ertiga'

- Expands- K-series engine range with K14B debut in India
- Invests: Over Rs. 410 Crores
- New benchmark among Utility Vehicles

New Delhi, April 12, 2012: Car market leader Maruti Suzuki India Limited, unveiled industry's first Life Utility Vehicle- Ertiga here today. With Ertiga, the Company formally announced its much awaited entry in the Utility Vehicle (UV) segment. Ertiga strengthens the product portfolio of the market leader and also creates an all new Life Utility segment at an attractive price point.

In recent years, MPVs have emerged as the fastest growing sub-segment among UVs, showing a growth of around 20 percent (3-year CAGR). MPVs presently account for around 10 % share of the Indian automobile industry. Ertiga is positioned as a Life Utility Vehicle.

Speaking at the launch, Mr. S. Nakanishi, Managing Director and CEO said, "Ertiga is a major step forward for Maruti Suzuki. Many urban families in India are now looking for a vehicle that offers more space and flexibility than a sedan, without being bulky, bland and expensive like a Utility Vehicle.These families are currently having to compromise, and settle for a vehicle which does not meet their lifestyle needs. The Ertiga is designed for these customers. Itis another example of our ability to pack power, performance, space and features in a compact package."

Global launch

Designed primarily for India at Suzuki, Japan, Ertiga represents aspirations of young urban Indian families that are active and connected. It also displays Suzuki's ability to bring compactness, style and high fuel efficiency to Utility Vehicles. India is the first market to sell Ertiga, followed by other South East Asian markets.

Ertiga: A unique package

On the first glimpse, the Ertiga displays the distinct UV outline, but under the monocoque frame lies the car DNA which makes Ertiga special.

The Ertiga is an attractive option for customers looking to upgrade to a sedan. Besides, families who had to earlier settle for Utility Vehicles now have an option that is stylish, plush, spacious and attractively priced.

The initial test drive reports on Ertiga have complemented its car like ride and handling capabilities while offering UV like space, and power, performance, fuel efficiency.

- It is stylish and contemporary, not huge and overbearing
- Offers flexi-seating to accommodate 5+2 people (2+3+2) and a lot of baggage
- Compact, easy to drive, park and maneuver.
- Plush interiors and upscale features
- High on performance
- Having set the highest benchmarks across segments on 'lowest cost of ownership', Ertiga simply expands the experience in terms of fuel efficiency.
- Attractively priced

Technology beast

Ertiga carries forward the sporty, dynamic, bold and aggressive design philosophy of Swift platform. Under the hood of the petrol variant lies the all new powerful K-Series, 1373cc VVT (K14B) engine.The diesel variant is powered by the highly acclaimed 1248cc DDiS VGT engine.

Unveiling K14B Engine

With the K14B unveiling, Maruti Suzuki strengthens its acclaimed K-series engine portfolio. K14B is the third engine in the K-series technology introduced by Maruti Suzuki. The earlier K-series engines, K10B and K12M, power most of the Company's high selling models.

K14B carries forward the trusted and tested attributes of K-series engine technology such as light weightedness, high fuel efficiency, excellent power, low running and maintenance costs, and low noise, vibration and harshness.

Engine Power Torque Fuel Efficiency *
Petrol K14B1373 cc VVT 95ps@6000rpm 130nm@4000rpm 16.02 kmpl
Diesel D13A 1248cc DDiS VGT 90ps@4000rpm 200nm@1750rpm 20.77 kmpl
* test results as per Rule 115 of CMVR

Body Color & Variants
Ertiga is offered in six trim levels (LXi, VXi, ZXi(Petrol)&LDi, VDi, ZDi(Diesel) and seven colours:

Character Colour : Serene Blue Ecru Beige Firebrick Red Granite Grey
Dusky Brown Superior White Silky Silver

Introductory Price Ex-showroom, Delhi (Rs in lakh)

Variant Price Variant Price
Ertiga LXi 5.89 Ertiga LDi 7.30
Ertiga Vxi 6.60 Ertiga VDi 7.90
Ertiga Zxi 7.30 Ertiga ZDi 8.54

Technical Specifications
Length: 4265mm
Width: 1695mm
Wheel base: 2740 mm
3-row flexi-seating (5+2) = 7 seating with 240mm sliding (For 1st& 2nd row)
Cargo Space: Flexible 135Ltr (7Seating mode) to 735ltr (2 Seating mode)
Transmission: 5-speed manual
Ground clearance: 185 mm
Turning radius: 5.2 mm
Gross vehicle weight: 1760 Kg (Petrol) to 1845 kg (Diesel)
Fuel Tank Capacity: 45 litres
Suspension: McPherson Struts (front) and torsion beam (rear) Tyres: 185/65R15 (Alloy on Z trim)
Safety: Front Dual SRS airbags
ABS with Brake assist & EBD
Immobilizer
Security alarm


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    • 1 Second Ago
  • 5 Comments
      Mohan Raj
      • 2 Years Ago
      this car is nice..like to test drive
      • 2 Years Ago
      [blocked]
        Sahil
        • 2 Years Ago
        Shifting from US to India? If Suzuki were to sell a 100k vehicles in Yankeeland, the market in India would still be 10x bigger for Suzuki. As far as strategy goes, they dont have one for US of A.
      sandy
      • 2 Years Ago
      Wow.what a car! Iike this MPV very much.Maruti Suzuki India is all geared up to launch its newest MPV Etriga on April 12. This new car would come in three variants of both petrol and diesel versions. The car is rendered simple looks but grand engine specifications.If you look at the Ertiga, you could be forgiven to think, it's based on the Ritz. Because the face looks like an evolution of the Ritz'. But in reality, the Ertiga is a stretched out Swift platform. Clever packaging and a longer wheelbase means this Swift suddenly thinks it's a people-mover. http://newcars.indiandrives.com/
      Sheryl van Vuuren
      • 2 Years Ago
      wow nice i wish that i have an car like that here in phillipines