Kia has released the first commercial for the upcoming K9. The flagship sedan is set for a South Korean launch later this year, and details are beginning to emerge about the big four door. Power is said to come from either a 296 horsepower 3.3-liter V6 or a 3.8-liter V6 with 329 hp. The model will also be a showcase for new tech, including adaptive LED headlights that not only track with the steering mechanism but also adjust with the vehicle's speed to give the driver a greater field of view.

Indoors, a full-color heads-up display provides plenty of pertinent information, and an epic 12.3-inch screen in the dash handles the entertainment interface. Judging from the three photos released alongside the new ad, the K9 will also feature a gear lever inspired by the likes of BMW. Here's hoping the Kia piece is a bit more intuitive. Scroll down to check out the ad for yourself.

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