Cadillac's CTS Coupe and Sport Wagon are two of the most distinctive designs to come out of a mass-market brand in some time, and we're big devotees to both here at Autoblog. Predictably, the two models attract a much smaller slice of the North American market than the four-door sedan, but Cadillac says it remains committed to offering both a two-door and a load-lugger in its lineup. However, that doesn't mean such future models will wear CTS badging.

According to Car and Driver, Cadillac is undecided, but one or both bodystyles could migrate to the smaller ATS platform. While neither of the two CTS variants has been any great shakes sales-wise (Cadillac does say the wagon has outsold its BMW 3 Series equivalent), the models are seen as important tools to woo shoppers – conquest sales in particular.

We might add that since General Motors remains committed to the idea of making Cadillac a global brand, a smaller coupe and wagon model could give the marque entry into larger volume segments in Europe. For its part, C/D expects Cadillac to position a coupe between the ATS and next CTS, mimicking pricing and hierarchy strategies at Audi and soon, BMW. The publication also predicts that a wagon will stay in the CTS family, as it "better meets the needs of older, richer luxo-wagon buyers," noting that ATS wagon intenders could likely be wooed into the SRX anyhow.

What do you think? Leave your musings in Comments.


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    • 1 Second Ago
  • 45 Comments
      me
      • 2 Years Ago
      Everyone cheers a wagon but no one goes an buy one. Down vote if u want but numbers dont lie.
        Mondrell
        • 2 Years Ago
        @me
        I upvoted you because you're right, they don't. Still, it's frustrating for some that folks without passion (or knowledge) for the automobile are the ones dictating an automaker's business plan. . .kind of like how some cry that MBAs lead companies of thousands with no real passion for its products, services, or the people who actually make them happen.
        Phil Stubblefield
        • 2 Years Ago
        @me
        My current and former cars are both wagons. I bought a used Toyota Corolla wagon in grad school and drove it until replacing it with a new Subaru Outback. Granted, even adding their respective prices doesn't come close to the cost of a Cadillac...
      Ilovecars
      • 2 Years Ago
      ATS-V coupe cannot get here fast enough!
      shle896
      • 2 Years Ago
      I think it's damned impressive how far Cadillac has come in very recent years. I would be happy to drive ANY CTS, be it the wagon, sedan or coup. I love the designs so much, but I do think Cadillac needs to be more consistent on settling with a "look" because every few years they are redesigned and look completely different, dating the older models. I want them to be more like Audi, Mercedes and BMW and decide on a theme and stick with it. The designs, then, could become more iconic, strengthening the reputation of the brand..
      F3L1X
      • 2 Years Ago
      I like the idea of an ATS wagon. The CTS wagon ends up being larger and more expensive than what I'm really interested in. IF it were offered with 3 pedals... I'll never be wooed into the SRX and its CUV profile. Inside the design and materials look up to the job, but the handling and performance announce that it was tuned for running for a pedicure and stopping at Yogurtland on the way back.
      Autoblogist
      • 2 Years Ago
      Not surprising , almost all of the German's variants are on their entry level cars. The 5 series and A6 has no variant in the US as far as I know only Mercedes has the E-class wagon and coupe. I'd be willing to bet, there will be a CTS based 4-door coupe version though, CTC maybe?
        Dane Grant
        • 2 Years Ago
        @Autoblogist
        What are you babbling about? There is no CTS 4-dr coupe version in the works....
      LoneWolf
      • 2 Years Ago
      As long as there is a rwd -V wagon, everything will be excellent.
      Avinash Machado
      • 2 Years Ago
      ATS - Sedan,Coupe and Convertible CTS - Sedan,Coupe and Wagon.
      Zoom
      • 2 Years Ago
      Sorry, but ATS wagon might, MIGHT, woo me into a test drive. The SRX I'll keep away with a 39.5 foot pole.
      Basil Exposition
      • 2 Years Ago
      "but Cadillac says it remains committed to offering both a two-door and a load-lugger in its lineup" I love you, Cadillac.
      09GT
      • 2 Years Ago
      I don't think downsizing the wagon makes too much sense. Our CTS wagon (non-V :( ) isn't exactly a heavy-hauler (although we were able to pack everything for two adults and two kids with room to spare for spring break, without having to use the roof rack), and making it smaller would turn it into more of a hatchback than a true wagon (unless they changed the styling dramatically). I see more 5 series wagons and A6 Avants around here (Midwest) than 3 series wagons or A4 Avants anyway.
      design eye
      • 2 Years Ago
      Smaller more fuel efficient variants based on ATS make all the sense in the 2025 54mpg CAFE world. Expect Camero will follow on ATS as well.
      LynxFX
      • 2 Years Ago
      I drove a manual CTS-V Coupe a little while ago. I was surprised how much I liked that car. Extreme power fitted with some very nice luxury trim and tech. The styling isn't for everyone but I hope Cadillac pushes forward and keeps making a luxury sports coupe. Eventually the "old man" image will wash away.
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