As we've reported in the past, one major issue confronting the U.S. auto industry is its ability to recruit talent to live in Detroit, home of General Motors and spiritual birthplace of Chrysler and Ford. According to the Detroit Free Press, advertising cooperative Commonwealth, a joint venture between San Francisco-based Goodby, Silverstein & Partners and New York-based McCann Erickson Worldwide, isn't having the same problem.

Commonwealth plans to embed itself in the middle of Detroit with 280 workers mostly imported from such marketing powerhouse cities as New York and San Francisco. The firm has already begun moving into the Palms Building which also houses the popular Fillmore Detroit performance venue. Says Todd Grantham, associate partner and Goodby's managing director for Detroit:

"You just have to be the type that comes in here and knows, I can build something here. That's how we attract people. What we want is the people who come in here and go, 'Wow, this is a blank canvas. It's all around me and now I can do something.'"

Whether or not the advertising firm will be successful in its ploy to bring more young professionals to Detroit remains to be seen, but Quicken Loans' Dan Gilbert seems to be making a pretty good go of it with his various operations. So far, there are at least three such willing transplants interviewed in the video down below. It'll surely take a lot more than three enterprising transplants to succeed, but at least it's a start. If nothing else, we're certain that there are already a good deal of talented individuals already in Detroit waiting for a chance to prove their worth.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X