As we've reported in the past, one major issue confronting the U.S. auto industry is its ability to recruit talent to live in Detroit, home of General Motors and spiritual birthplace of Chrysler and Ford. According to the Detroit Free Press, advertising cooperative Commonwealth, a joint venture between San Francisco-based Goodby, Silverstein & Partners and New York-based McCann Erickson Worldwide, isn't having the same problem.
Commonwealth plans to embed itself in the middle of Detroit with 280 workers mostly imported from such marketing powerhouse cities as New York and San Francisco. The firm has already begun moving into the Palms Building which also houses the popular Fillmore Detroit performance venue. Says Todd Grantham, associate partner and Goodby's managing director for Detroit:
Whether or not the advertising firm will be successful in its ploy to bring more young professionals to Detroit remains to be seen, but Quicken Loans' Dan Gilbert seems to be making a pretty good go of it with his various operations. So far, there are at least three such willing transplants interviewed in the video down below. It'll surely take a lot more than three enterprising transplants to succeed, but at least it's a start. If nothing else, we're certain that there are already a good deal of talented individuals already in Detroit waiting for a chance to prove their worth.
"You just have to be the type that comes in here and knows, I can build something here. That's how we attract people. What we want is the people who come in here and go, 'Wow, this is a blank canvas. It's all around me and now I can do something.'"