So is it time to start the Suzuki dead pool? Automotive News seems to think so. While the newspaper doesn't go as far as suggesting that Suzuki is not long for the American market, it has compiled a depressingly long list of signs that the company is on its last legs here.

Among the many signs that Suzuki is hurting, the most damning might be what's happening with its dealer body. The report says the brand dropped 32 stores last year, roughly 12 percent, and that it is down to 246 total dealerships in the States. But of those, 150 sell five or fewer cars per month. That would explain why Suzuki only sold 26,618 cars last year, according to AN.

Other signs of distress include sluggish sales so far this year, not exhibiting at the most recent Detroit and Los Angeles auto shows, cutting off their deal for J.D. Power customer satisfaction data, and a lack of marketing leadership or initiative, according to the report.

While Suzuki's product lineup is among the smallest and oldest in the industry, that seems to be the least of the brand's troubles. Heck, even we kind of like the Kizashi.


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  • 52 Comments
      • 2 Years Ago
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      jutman1776
      • 2 Years Ago
      one word.............. SWIFT!!!!
      Orin O'Neill
      • 2 Years Ago
      Where I live, Suzuki car dealers seem more interested in generating subprime car loans than selling cars. But then, who exactly thinks slapping a Suzuki badge on a Nissan Frontier is (was?) a good idea?
      Polly Prissy Pants
      • 2 Years Ago
      For some reason making kick azz bikes does not translate to cars. Too bad. Maybe they could team up with Mitsubishi and give it another go with better backing.
      ken
      • 2 Years Ago
      Suzuki is a sinking ship since 2007.
      guyverfanboy
      • 2 Years Ago
      26,618 cars in one year?! Suzuki may as well pull out of the American market with those sort of sales numbers!
      Hello Suckers
      • 2 Years Ago
      Well at least they're doing well in the Indian market.
      Randy Perkins
      • 2 Years Ago
      I would love to see them bring the Swift over here ...they really need it now!!
      Scarboy6693
      • 2 Years Ago
      I think there's only 1 Suzuki dealer where I live. And its a dealer that sells Suzuki and Mitsubishi.. Probably won't be around much longer then.
      Ryan
      • 2 Years Ago
      I really like the Kizashi and they had a pretty nice display at the NY Auto Show displaying the underside of the car that I enjoyed seeing. I even signed up to test drive one sometime in the next month. I'm looking forward to taking one for a ride, but you can tell how desperate the local dealer is because they've called me 3 times and sent me 4 emails... and I filled out my information on Saturday...
        S.
        • 2 Years Ago
        @Ryan
        Interesting - I went in to talk about a manual Kizashi, but they had none in stock. Gave them my number and email and never heard from them again.
          Hal Inc
          • 2 Years Ago
          @S.
          Maybe the dealership shut down.
      • 2 Years Ago
      [blocked]
      2o6
      • 2 Years Ago
      Suzuki needs better marketing and more product. Their product is in various states of neglect (Grand Vitara) or are just plain old (SX4). We need another car (Swift, but as usual VW ruined this) and some marketing to reaffirm that Suzuki still exists.
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