Matt Ramsey from The Wall Street Journal claims that the next-generation Ford Mustang will be ditching its '60s-inspired retro styling. Citing people familiar with Ford's plans who have seen the new Mustang, Ramsey claims the new model will look more like the 2013 Fusion and be a dead ringer for the Evos concept car that debuted at the Frankfurt Motor Show last fall. The reason for abandoning the retro-inspired styling, says Ramsey, is Ford's desire to appeal to Generation Y consumers – people born between 1980 and 1999.

It may very well be the case that the next Mustang, which Ramsey says will be a 2014 model (we suspect it will be labeled a 2015), will look a lot like the Evos concept, but we don't buy some of the author's reasoning for why the Stang's retro look might be going away. He cites declining sales of certain retro-styled vehicles like the Volkswagen Beetle and Mustang itself, but having just experienced an economic recession, many models saw their sales decline during the past two years compared to prior peaks, not just ones with retro styling. In particular, he cites Volkswagen selling just 6,468 units of the New Beetle last year compared with over 81,000 in 2000, but last year was that generation's final year of sales. It has been replaced with the all-new-but-equally-retro 2012 Beetle, sales of which are up 2,722 percent so far in 2012.

And as for the Mustang, after enjoying a competition-free pony car market from 2002-2010, it's now sharing that segment's sales with worthy competition from both Chevrolet and Dodge. Its sales are certainly below their peaks from last decade, but again, a recession and new competition where there was none before will do that.

So while we have no reason to argue against Ramsey's claim about the next Mustang moving away from its retro roots, we're not sure we buy his evidence for the reason behind it.


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  • 261 Comments
      ClutchPlateHoor
      • 2 Years Ago
      The new look is ok, but more Next-Gen-Merc-Cougar vs Mustang. Personally, I'd take the current gen Mustang over the "future" look.
      doejoe7hiya
      • 2 Years Ago
      Agree, retro has had it's time. Plus think of it like this, the only way to keep retro retro is to not be retro for a while. Will be interested in seeing the new design...
      Ryan Powers
      • 2 Years Ago
      I am a Gen Y consumer and I love the Mustang's styling. I currently own a '11 5.0
      GoFaster58
      • 2 Years Ago
      Good, let us move on to more futuristic styling. Ford needs to pass it by some of the Mustang clubs before any final decisions are made. It should still say MUSTANG! Don't make the mistake of the mid 70's or Probe.
      Joe
      • 2 Years Ago
      When you have an iconic car, you should give it a signature look, the S197 perfectly established the mustang's signature, and I'm 20. I find the current Mustang a great looking cAr, and I'm in that demographic they are trying to appeal to. You wanna appeal to boys my age make your product look bad*ss not like a family sedan.
      Travis Miles
      • 2 Years Ago
      I'm confident in the research.Some people were against the research that suggested a move toward power steering.
      Ron
      • 2 Years Ago
      No. Just NO!!! NO!!!!!
      Boost Retard
      • 2 Years Ago
      It'd be nice to finally see the Mustang step into the 21st century. Ponies need to grow up sometime.
        Justin
        • 2 Years Ago
        @Boost Retard
        I don't want modern for the sake of modern though. It has to be a Mustang, period. And the current Mustang outruns a lot of modern cars...
      Roy Friedman
      • 2 Years Ago
      not a bad looking car but it just doesnt look like a mustang should look imo
      TrueDat
      • 2 Years Ago
      this isn't news... they said last summer the 2014 mustang would be "revolutionary, not evolutionary."
        Chris
        • 2 Years Ago
        @TrueDat
        I am pretty sure the next generation Mustang will be a 2015, to commemorate the car's 50th Anniversary, not a 2014. The just did a refresh for the 2013 model year. Why would they do that, and then jump right to the next generation? It may be released in 2014, but it will most certainly be as a 2015 model.
          EXP Jawa
          • 2 Years Ago
          @Chris
          I'm quite sure that this is exactly right. The car will officially be a 2015, just like the original was officially a 1965. The introduction/launch will parallel the 1964 timing.
        lorenzo
        • 2 Years Ago
        @TrueDat
        revolutionary could mean allot of things - it doesn't necessarily mean the body will not recall the past on some level
      Indubitably
      • 2 Years Ago
      Despite the live axle working wonders and people who've actually DRIVEN the Mustang love it makes me wonder what will the trolls troll about next when the new Mustang has independent rear suspension.
        Making11s
        • 2 Years Ago
        @Indubitably
        I think that's when they go back to Found On Road Dead
      oldgeek
      • 2 Years Ago
      Leave the Mustang unchanged, introduce the new model with a different name and let the market decide.
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