Automotive News reports Audi may make a decision on where the automaker plans to build a North American facility as soon as Wednesday of this week. The Volkswagen supervisory board is already scheduled to meet on April 18, and an unnamed source claims the new plant is on the agenda for discussion. Earlier reports indicated the manufacturer plans to build a new plant in Mexico, though Audi has been quick to denounce the notion, saying the board had yet to make a decision one way or the other. Publicly, Audi has made noise about locations in both Mexico and the United States.

Volkswagen investigated the possibility of building Audi vehicles alongside the Volkswagen Passat in Chattanooga, Tennessee, though it's now clear the luxury automaker is hungry for a plant of its own. Either way, the new plant will likely produce vehicles for sale in North America and export to other markets.


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    • 1 Second Ago
  • 18 Comments
      vc-10
      • 2 Years Ago
      I could see them doing what BMW and Mercedes Benz do, and build SUVs in the US. They're much more popular in the North American markets than they are elsewhere.
        Kumar
        • 2 Years Ago
        @vc-10
        I agree, the trend is to build the SUVs here, since it seems SUV buyers could either care less where their vehicle is made or would prefer to have one assembled in the US.
        rlog100
        • 2 Years Ago
        @vc-10
        'building' them here also bypasses the Chicken Law which applies to anything that wants to be classed as a light truck, I believe.
      NightFlight
      • 2 Years Ago
      I am all for it. Of course I'd want the plant to be in America though. More American jobs is never a bad thing.
      cardiologymidwest
      • 2 Years Ago
      If you're listening, Audi, I would never buy an Audi made in Mexico. I would also not buy any preowned Audi models if some cars of that model were previously made in Mexico. Your resale values would decline and your leases would become more expensive. And your brand would be tarnished for a long time.
        NightFlight
        • 2 Years Ago
        @cardiologymidwest
        Both of you have no idea of what you are talking about. Resale value will not be affected. Lease rates will not be affected. Reliability will not be affected. Fit and finish or quality will not be affected. The brand equity would not be tarnished. It honestly does not matter where a vehicle is produced. Everyone made a huge stink about when Toyota and Honda moved their plants to the US and nothing happened. Major components are still going to come from the same plant and suppliers, a majority of the important structures are going to be assembled by machine with the SAME programming as other plants, factory workers will have to perform and assemble to the SAME spec as their European counterparts, quality control will still perform the same checks with the exact same tolerances. Bottom line, it doesn't make a difference where a vehicle is manufactured. Those who say it does, have no clue of what they are talking about. Stick to cardiology and stay out of manufacturing.
          • 2 Years Ago
          @NightFlight
          [blocked]
          JW
          • 2 Years Ago
          @NightFlight
          Wow, anger much? All I meant to imply is that if the other big Germans are in the southern US, it makes more sense for Audi to follow suit. Especially when they're making cars to sell to the US. I never mentioned anything about their build quality actually being any worse, the key word is 'perception.'
        JW
        • 2 Years Ago
        @cardiologymidwest
        I agree, and I'm not trying to bash Mexico. The perception in the US is that they won't be as well made as being built in the US. Exporting them to other countries may be different, but if the plan is to build for the US market, just build a plant in the South as all the other manufacturers have done.
      darkness
      • 2 Years Ago
      Let me guess, the deep south paying half of what UAW workers get and im sure they will get all kinds of tax breaks and incentives.
      Edmond Gurdo
      • 2 Years Ago
      Anyone who believes quality will change is very misinformed. The engineering, design, materials, and machines that build the cars will all be the same as ones built in Germany (possibly even better since the robots will be brand new). Those of you with cars built in Mexico that were unreliable, it is because they are built by the old VW/Audi, which made unreliable vehicles across the board, regardless of where they were built. Now most of of their vehicles hover around average reliability compared with other manufacturers. The Euro is worth about 1.3 times the dollar, plus the cars have to be shipped all the way from Germany now. Why not support American workers and make the prices of their cars a bit cheaper? Even if they built them in Mexico, orders would arrive more quickly and fall under the North American trade agreement, eliminating the currency fluctuations of the Euro. This seems like a no brainer, since Audi wants to sell more cars, but can't keep up with the demand for them.
      KAG
      • 2 Years Ago
      I own a Volkswagen built in Mexico, the build quality is utter crap. Audi will lose it's lead with other companies once they start being built there.
      judgesmails
      • 2 Years Ago
      Audi already has several plants in Eastern Europe - the Mexico of Europe. But the new one will probably in the southern US, due to the favorable labor conditions. I still want mine from Ingolstadt though.
        rlog100
        • 2 Years Ago
        @judgesmails
        Mexico's labor conditions are even more favorable. That and environmental regulations probably would be the only reasons though.
        Lachmund
        • 2 Years Ago
        @judgesmails
        the eastern european people do build great quality though
      Lachmund
      • 2 Years Ago
      not sure if this is a good idea since mexican VWs seem to be much less reliable than the european built ones..
      Drakkon
      • 2 Years Ago
      Why not Tuesday?
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