2013 Dodge Dart R/T - front three-quarter view, red

With the compact segment becoming ever more crowded, Dodge is getting aggressive with its new Dart. As promised, pricing on the Italian-bred sedan will start at $15,995 (*before a $795 delivery charge). That undercuts key rivals like the $16,800 Chevrolet Cruze, $16,500 Ford Focus, and $16,130 Toyota Corolla. You can still buy a Honda Civic sedan cheaper, but by only $40.

Above the base Dart are four more trim levels. However, even the $15,995 SE gets Dodge's 160-hp, 2.0-liter Tigershark four-cylinder and a six-speed manual. Occupants get 10 airbags, a seats clad in "denim" cloth, power windows, LED taillights, a CD player with MP3 hookup and projector headlights.

Anyone living in warmer climates should definitely look at the SXT, though. An extra $2,000 gets the most-appreciated feature ever: air conditioning. We can't imagine living without it, but not every competitor offers A/C on their base models. The SXT also adds 17-inch alloys, power door locks, keyless entry, split rear seat, a security system and upgraded sound system. Options include navigation (natch), backup camera, sunroof and a 506-watt sound system.

Go for the Rallye level for $18,995 if you want the Multiair turbocharged 1.4-liter engine that has more torque (184 pound-feet) but no additional horsepower. The force-fed powerplant is optional, but the Rallye's sportier body trim and wider selection of interior colors are standard.

The $19,995 Limited level adds a seven-inch "reconfigurable instrument cluster display," fog lamps, active grille shutters and premium accent stitching. Leather seats also become optional at this level.

At the top of the heap is the Dart R/T (shown above) starting at $22,495. In the third quarter of 2012, Dart buyers will be able to buy the R/T and get a 2.4-liter, Tigershark four-cylinder with 184 horses and 171 lb-ft yoked to either a six-speed manual or Autostick automatic. The R/T also comes with all the goodies on the Limited but adds 18-inch alloys, sport suspension, more aggressive front fascia, dual exhaust, unique seat leather and a heated steering wheel.

The first Dart shipments will hit dealers beginning in June.

Check out the press release after the jump for even more details.
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Dodge Announces Pricing for the All-new 2013 Dodge Dart With a Starting U.S. MSRP of $15,995

Groundbreaking Car delivers on Style, Innovative Features, Great Driving Experience and Value
2013 Dodge Dart delivers exceptional value with a starting U.S. Manufacturer's Suggested Retail Price of just $15,995 MSRP

All-new Dart hits the mark with features and benefits never before seen in a compact car
Five well-equipped trim levels offer class-leading safety features, unparalleled customization, breakthrough technology and amenities typically found in more expensive vehicle segments
Built on a world-class architecture, Dodge Dart offers three technologically advanced, fuel-efficient and powerful engines including the 1.4L MultiAir® Turbo

The 2013 Dodge Dart competes in the largest retail automotive segment in the United States, the compact car segment, which represents approximately 15 percent of the new car market

Auburn Hills, Mich. , Apr 16, 2012 - The all-new 2013 Dodge Dart leverages the world-class architecture and DNA of Alfa Romeo and then infuses it with Dodge passion and design, creating an agile, fun-to-drive compact car with mid-size levels of interior roominess and unmatched style, technology, safety and customization. The Dodge Dart brings this style and technology to market starting at a U.S. Manufacturer's Suggested Retail Price (MSRP) of just $15,995 (excluding destination), delivering a thoroughly modern vehicle that's beautifully designed and crafted with high-quality materials, attention to detail and precision craftsmanship.

"The all-new Dodge Dart is a groundbreaking car, offering features and benefits never before found in a compact car," said Reid Bigland, President and CEO, Dodge Brand. "With class-leading style, customization, safety, technology, and interior levels of roominess, the all-new Dart perfectly blends Alfa Romeo DNA and Dodge passion and style into one all-new car that customers will be proud to own and look forward to driving."

Loaded with innovative technology, class-leading safety features and clever functionality, the 2013 Dodge Dart sets a new standard in the compact car segment by offering unmatched personalization, roominess, style, functionality and fun-to-drive dynamics.

The 2013 Dodge Dart is available in five different trim levels in the United States. Customers can choose from the SE, SXT, Rallye, Limited and R/T.

The starting U.S. MSRP for the all-new 2013 Dodge Dart (all prices exclude$795 destination):
Dodge Dart SE $15,995
Dodge Dart SXT $17,995
Dodge Dart Rallye $18,995
Dodge Dart Limited $19,995
Dodge Dart R/T $22,495 (available Q3 2012)
2013 Dodge Dart SE – $15,995 starting U.S. MSRP
The Dodge Dart SE offers customers a stylish new car that breaks the mold of the typical compact car, while delivering great value. It's powered by the new 2.0-liter 16-valve Tigershark I-4 engine, which produces a best-in-class standard 160 horsepower (hp) and 148 lb.-ft. of torque, mated to a six-speed manual transmission, or available six-speed automatic.

Select standard equipment includes class-leading safety features, such as 10 standard air bags, four wheel disc anti-lock brakes, brake assist, electronic stability control (ESC) and traction control. Dart separates itself from the competition with world-class aerodynamics and distinctive style with standard projector headlamps, LED taillamps, body-color crosshair grille and laminated windshield. The interior features a premium soft-touch instrument panel with bright accents, six-way manual driver seat with height adjuster, unique 'Denim' cloth seats, power windows, AM/FM CD with MP3 and much more. All 2013 Dodge Dart models feature the security of a 5-year, 100,000-mile powertrain warranty.

2013 Dodge Dart SXT – $17,995 starting U.S. MSRP
The 2013 Dodge Dart SXT model includes the standard equipment of the SE model, as well as 17-inch aluminum wheels; power body-color mirrors and door locks; remote keyless entry; six-speakers; security alarm, 60/40 split folding rear seat, sliding armrest; air conditioning with micron filter and more.

Owners can customize their SXT with a wide array of options, including the class-exclusive 8.4-inch touch screen, Garmin navigation, in-seat storage, rear backup camera, power sunroof and a 506-watt sound system.

2013 Dodge Dart Rallye – $18,995 starting U.S. MSRP
The Dodge Dart Rallye adds a customized look to the Dodge Dart with distinctive performance front and rear fascias and a choice of four interior colors – Black with Light Diesel Grey, Diesel with Light Diesel Grey, Black with Ruby Red or Diesel Grey with Citrus Peel.

Rallye includes the standard equipment of the SXT model and also adds the following to create a one-of-a-kind look: unique black front fascia accents; black headlamp bezels; projector fog lamps; class-exclusive integrated dual exhaust with bright exhaust tips; leather-wrapped steering wheel; speed control; steering wheel audio controls; trip computer and more.

Rallye customers can further express themselves with class-exclusive Hyper Black wheels or the powerful efficiency of the 1.4-liter MultiAir® Turbo delivering 160 horsepower and an impressive 184 lb.-ft. of torque.

2013 Dodge Dart Limited – $19,995 starting U.S. MSRP
The all-new Dodge Dart Limited represents the ultimate in luxury with mid-size levels of interior roominess, class-leading safety and technology, all for less than $20,000 MSRP.

The Dodge Dart Limited includes the standard equipment of the Dart SXT and adds the following impressive list of equipment, including unique bright grille and door handles; 8.4-inch Uconnect touch screen with rear backup camera; class-exclusive 7-inch TFT (Thin Film Transistor) reconfigurable instrument cluster display; floating island bezel; projector fog lamps; 10-way power driver seat; automatic headlamps; active grille shutters; premium accent stitching on the instrument panel; and much more.

Limited customers can indulge in a variety of class-exclusive features, including premium Nappa leather with heated steering wheel, Garmin navigation, rear cross path detection and polished aluminum wheels.

2013 Dodge Dart R/T: $22,495 starting U.S. MSRP (3rd quarter 2012 availability):
The Dodge Dart R/T pays homage to the heritage of the R/T badge with distinctive styling and performance attributes that cater to the performance enthusiast with discriminating taste.

The Dodge Dart R/T is powered by the new 2.4-liter Tigershark MultiAir 2 4-cylinder that produces an impressive 184 horsepower and 171 lb.-ft. of torque and is mated to a six-speed manual transmission or available six-speed automatic with AutoStick.

The R/T features the standard content of the Limited and adds the following distinctive equipment: 18-inch aluminum wheels; sport suspension with frequency-sensing damping shocks; unique performance front fascia with black accents and Hyper Black grille; black headlamp bezels; integrated dual exhaust with bright exhaust tips; R/T-unique premium Nappa perforated leather seats; dual- zone automatic temperature control; heated seats; class-exclusive heated steering wheel;and more.

Customers can also enhance their R/T with class-exclusive Hyper Black aluminum wheels, Keyless Enter 'n Go, HID Headlamps and a 506-watt sound system, to name just a few features.

Production of the all-new 2013 Dodge Dart begins at Chrysler Group's Belvidere (Ill.) Assembly Plant in the second quarter 2012 and will begin arriving in U.S. dealer showrooms in June 2012.

About Dodge:

For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and in style. Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full-line of cars, crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel efficiency. Only Dodge offers such innovative functionality combined with class-leading performance, exceptional value and distinctive design. With the all-new 2013 Dodge Dart, the all-new Dodge Charger paired with the ZF eight-speed transmission that achieves a class-leading 31 miles per gallon on the highway, the new Durango and the significantly revamped Grand Caravan – inventor of the minivan – Journey, Avenger and iconic Challenger, Dodge now has one of the youngest dealer showrooms in the United States.



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