• Apr 14, 2012
German aftermarket tuner Loder1899 tells us Horus was an Egyptian god, and Wikipedia says he was usually depicted as a falcon or a man with a falcon's head. While we're not seeing much that's bird-like in this customized Range Rover Evoque, a new front fascia with integrated fender flares and a similar treatment for the other end means the Evoque no longer looks like the baby of the Land Rover clan. The vehicle in the photos is also fitted with optional gigantic 11x23-inch wheels shod with 315/35R23 Michelins and a lowered suspension. Without them, the conversion runs €3,032 – or about $4,000, including German taxes. Awful or awesome? Let us know what you think in the comments.
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Loder1899 doffs its cap to the Range Rover Evoque

For more than 40 years Range Rover has stood for luxury and elegance in the competitive offroad field. Many have tried to better Range Rover, but few have come even close. The prestigious German automobile manufacturers from Zuffenhausen, Stuttgart and Munich fail to meet the mark, although the Germans sell more offroad vehicles, they haven´t shed the image of the Chelsea tractor. Range Rover walks the talk.

With the Evoque, the Range Rover design has been optimized rousing enthusiatic interest in the cars world.

Loder1899, the leading Bavarian tuner, adds the finishing touches to this gorgeous car, with a discreet body styling kit, „Horus" named after the Egyptian god. Included in the kit is: a complete front bumper with integrated fender flares and a more aggressive rear diffuser. The complete kit with 11 x 23 inch Elements IV wheels, Michelin Pilot Sport 315/35R23-tyres and a lowered suspension is availabe from Loder1899. The price for the conversion without wheel/tires is 3032, - € including German VAT.


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    • 1 Second Ago
  • 34 Comments
      Kiiks
      • 2 Years Ago
      That's something I'd do to a minivan.
      j.blow66
      • 2 Years Ago
      FUGLY!
      Ripken
      • 2 Years Ago
      Lo pro tires blow.
        • 2 Years Ago
        @Ripken
        [blocked]
      Camaroman101
      • 2 Years Ago
      it would look 10x better if the fender flares were painted body color
        Matt
        • 2 Years Ago
        @Camaroman101
        Probably, but no getting away with how bad that "diffuser" looks no matter what color you paint it.
      Haub
      • 2 Years Ago
      The tuning company's name is Loder1899? Since when was it fashionable to use an internet user account as a company name?
      • 2 Years Ago
      [blocked]
      k_m94
      • 2 Years Ago
      Why not slam it until it's 2 inches off the ground, fit a giant faux carbon fiber wing on it, throw on a hood scoop, and give it spinners? Oh and fill the trunk with 500lb of subwoofers, while you're at it.
      WillieD
      • 2 Years Ago
      Burn it with fire. Please.
      • 2 Years Ago
      [blocked]
      Matt
      • 2 Years Ago
      Fail. Take a car that people will buy for its looks and make it hideous(even if it was painted one color)...doesnt seem like a good business plan.
      Titanium Welders
      • 2 Years Ago
      Gangsta Logic 101..... Take a 4/AWD vehicle that is designed to tackle moderate off road terrain and make it totally useless on anything but a paved road... preferably dry. Stupid.
        Matt
        • 2 Years Ago
        @Titanium Welders
        Um...a stock Evoque is not meant to tackle anything besides a pothole in a supermarket parking lot(Wouldn't even wanna do that with its wheels). Contrary to the "Range Rover" name that it carries, this one is not meant for any off roading.
          BG
          • 2 Years Ago
          @Matt
          o then it is useless? Why not buy a car?
          k_m94
          • 2 Years Ago
          @Matt
          While 99% of all Evoques sold would indeed see no more terrain than supermarket potholes, it is actually quite capable on the mucky stuff. Not nearly as well as a 'true' Land Rover, but better than many other softroaders/crossovers. It has all the fancy terrain settings of any other Range Rover, and unless fitted with summer tires and the biggest rims available, it isnt terrible. It has a little less suspension travel and wont rock climb with such approach and departure, but considering even the brawniest Land Rovers are restricted to being fashion items that never get dirty, at least people are drawn in to something that has much better fuel economy from half the cylinders and less mass, but equally as "hip", if not more. What's the point of selling huge body on frame, V8 powered go anywhere super offroaders if the target demographic is only buying it for on road use, where it frankly is overkill? Like it or hate it, the Evoque means at the very least that once all the hip soccer moms have one of these, LR's hardercore offroaders will see a greater % of people who actually want to traverse the unpaved. But the Evoque is capable in moderate offroading. Top Gear's James May drove one across Death Valley, and was thoroughly impressed. Sure, it wasnt a terribly difficult terrain, but consider that a BMW X3 would have rattled apart with suspension and ground clearance more suitable for a BMW M3. Think Top Gear is all baloney? It probably is, but others come to the same conclusion: http://www.youtube.com/watch?v=ZaUh4YAVDv0
          sparrk
          • 2 Years Ago
          @Matt
          @ Matt , are you talking from your own experience with the Evoque ? You'd be surprised at how good this car is for moderate offroading.
      KAG
      • 2 Years Ago
      I agree with the others here, they should have painted the fenders the same color. Rims are totally wrong.
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