These days, most Toyota models are about as likely to get your pulse up as the latest hardware from Frigidaire. But it wasn't always so. There was a time when Toyota counted itself among the world's sports car manufacturers with vehicles like the Supra, Celica All Trac and MR-2. Those two-doors helped forge generations of enthusiasts before the company shuttered its go-fast ambitions, a door that is only now starting to open again thanks to the new GT 86/Scion FR-S codeveloped with Subaru. Now, according to Automotive News, the company has unveiled a new development and manufacturing framework designed to aid in producing more exciting vehicles. According to CEO Akio Toyoda, the revamped system will allow the company to design multiple models at the same time to reduce costs.

It will also cut the number of executives tied to the design review process to streamline decisionmaking. The company says that with too many people involved, vehicles have been built by "eliminating negatives" instead of focusing on their strengths. Added cooperation between the automaker's planning and design units may foster more innovative styling, including models with lower centers of gravity and better aerodynamics. Think NS4 Plug-In Concept.

The Toyota New Global Architecture will first be applied to front-wheel drive models.


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  • 76 Comments
      kesando
      • 2 Years Ago
      Honda has got some retooling of its own to do.
      th0mb0ne
      • 2 Years Ago
      I think Toyota is finally starting to get it. Woot!
      Matt C
      • 2 Years Ago
      How about a 'retro' Tacoma that looks like the old ones?
      xspeedy
      • 2 Years Ago
      Now go tell BMW before they become the next Toyota.
        xspeedy
        • 2 Years Ago
        @xspeedy
        @sp33dklz, the newest BMWs do smack of cost cutting, and prices are through the roof. And the cars are no fun to drive with lackluster electric power steering. If BMWs famous steering is gone, what is the point? It is like a 911 with an inline 6 up front. Or a 911 with electric steering :)
        sp33dklz
        • 2 Years Ago
        @xspeedy
        While their cars might be ugly, they're no GM / Toyota. Bean counting and cost-cutting have not yet hit BMW's door just yet. At least the majority of their cars are great to drive. Now, go rag on Bangle for hitting the brand with the fugly stick. That's where everything went wrong.
          J
          • 2 Years Ago
          @sp33dklz
          Have you driven a new one? There might not be a drastic amount of cost cutting, but it's certainly evident in some aspects of the vehicles. And yes, they're generally pretty unspectacular looking, and getting worse.
      Ankit Mathur
      • 2 Years Ago
      Akio Toyoda has done wonders for this company. I mean I think the sportiness in Toyota is back. True "Driver's" cars are starting to come out of there. I wish the ISF was a little more fine tuned, but the GT-86 is really a step in the right direction. They are also doing this without slowing the pace of the development of efficient hybrids. I wouldn't personally buy a hybrid the offer, but sometime in the next few years of development they might create a hybrid that can get my attention (although it looks like porsche might beat them to it)
      Basel Girth
      • 2 Years Ago
      Toyota will only start to get it when they wake up, and start making some Retro designs.. like a 1st Gen Celica.. just like Ford did with the Mustang.. and an MR2 (not Spyder) I will not even say Supra.. as that is not going to happen.. but a retro Celica would rock!
      Dennis Baskov
      • 2 Years Ago
      I never thought I would here "Toyota" and "Exciting" together, ever again... I want to see the return of the Supra and MR2.
      WindsWilling
      • 2 Years Ago
      Wake me up when they make a new Supra. NA 300-350hp for 30k, and a Turbo making 450hp for around the 40-45k mark. Until then they'll be the Buick of Japanese cars as they've been for years. Amazing how a company can go from golden days of the 90's to what they are now, in the running for most boring car line out there. And no, that underpowered and overpriced 86 doesn't save them at all, suck it clubft86.
      HeeHaw!
      • 2 Years Ago
      More exciting cars, starting in 3, 2, 1... NOW!
      Durishin
      • 2 Years Ago
      Why don't they just sub-contract out the engineering to Subaru - who did the math on the 86-BRZ - and just do the design work. Their designs lately are not all bad.
      climacus
      • 2 Years Ago
      Stuck gas pedal not exciting enough?
      Brent
      • 2 Years Ago
      The first step towards resolving a problem is to acknowledge that you have one.
        miammt
        • 2 Years Ago
        @Brent
        their problem is in the design department. their cars keep getting uglier and uglier
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