Toyota retools development process with goal of creating more exciting cars
It will also cut the number of executives tied to the design review process to streamline decisionmaking. The company says that with too many people involved, vehicles have been built by "eliminating negatives" instead of focusing on their strengths. Added cooperation between the automaker's planning and design units may foster more innovative styling, including models with lower centers of gravity and better aerodynamics. Think NS4 Plug-In Concept.
The Toyota New Global Architecture will first be applied to front-wheel drive models.
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