A sale is a sale, right? Well, at least in the automotive world, that's not entirely true. A sale to a regular consumer is, generally speaking and for a number of reasons, much more attractive to an automaker than a sale to a fleet company (sales to companies or the government, for instance).

With that in mind, it's not surprising to hear Hyundai America CEO John Krafcik tell Automotive News that his company is looking to cut its fleet sales in half to about 32,000 units while simultaneously increasing retail sales by 100,000. If Hyundai manages to achieve those goals, it would post a 10-percent sales increase in 2012.


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  • 47 Comments
      Justin Campanale
      • 3 Years Ago
      Where's Invisible Ass Crack, the Honda salesman?
      • 3 Years Ago
      [blocked]
        Sam C
        • 3 Years Ago
        Yeah, Walmart jokes. That'll show Hyundai not to build better cars than detroit and the uaw. Yeah, that'll show em. You're not real smart are you?
          Justin Campanale
          • 3 Years Ago
          @Sam C
          "Dull driving cars with questionable reliability." I lost you right there. Please, do not comment any more on this thread. You have absolutely NO idea about what you're talking about. Hyundais nowadays are among the best of the best. They have been winning quality awards for a long time now.
          NightFlight
          • 3 Years Ago
          @Sam C
          Great, Shawn. I know a guy who has had 5 Hyundais with over 200,000 miles on them with 0 major problems. He owned one of the first Santa Fes brought into this country and sold it with 290K. The guy is my neighbor who is a pharmaceutical sales rep and drives all over the east coast. Currently driving a Gensis 4.6 and it has 130K with 0 problems to date. No one was duped, try getting your information from a factual source with statistically sound data. JD Power, Consumer Reports, and TrueDelta.
          • 3 Years Ago
          @Sam C
          [blocked]
          • 3 Years Ago
          @Sam C
          [blocked]
          Steve
          • 3 Years Ago
          @Sam C
          Hyundai imports the Accent, Veloster, Azera, Tucsan, Veracruz and Equus. Hyundai assembles the Sonata, Elantra, & Sante Fe in the USA.
      suthrn2nr
      • 3 Years Ago
      Shouldn't be too hard for Hyundai as long as they keep tricking consumers with their 40MPG *cough*HWY*cough* ads. Here is the what the "40MPG" elantra is actually getting: http://www.fuelly.com/car/hyundai/elantra And no, this is not anecdotal, biased, or YMMV, it is hundreds of drivers driving over 1 million miles for 2011 and 2012.
        Patruck
        • 3 Years Ago
        @suthrn2nr
        it's based upon hundreds of random drivers driving habits....less than legitimate source.
        High
        • 3 Years Ago
        @suthrn2nr
        So you take one car out of their line up that may not in every case reach estimated MPGs and try and **** all over the entire automaker? Yup, completely objective and no bias there.
      NightFlight
      • 3 Years Ago
      Good for them. I will be pissed though if I get stuck in an Avenger or 200 instead of a Sonata when I have to rent.
        Jesus!
        • 3 Years Ago
        @NightFlight
        Good leave the 200 for me. I test drove one and was impressed for a low 20k car what you get. You can drive meltoid face.
      NWoods84
      • 3 Years Ago
      Hyundai gets it, it's amazing what they've turned this company into in just a few short years.
        suthrn2nr
        • 3 Years Ago
        @NWoods84
        Their style and quality has improved a lot, I used to recommend them to family and friends. But I can't recommend them anymore - with their inflated MPG's, advertising and sales pitches that exclude City/Combined MPG, and interior materials that contain the most toxic fumes, I just can't trust them. Look at Page 6, Hyundai ranked worst overall: http://www.healthystuff.org/documents/2012_Cars.pdf
          NightFlight
          • 3 Years Ago
          @suthrn2nr
          Oh look, it is invisiblog, ____|____, rantmaster with a new screen name!
        • 3 Years Ago
        @NWoods84
        [blocked]
          • 3 Years Ago
          [blocked]
      • 3 Years Ago
      [blocked]
      Hazdaz
      • 3 Years Ago
      Hey Ford, are you guys listening to this?
        Jesus!
        • 3 Years Ago
        @Hazdaz
        Hey Hazdaz, this is America, you know, where Ford is from. Don't you think it is just that business in America purchase fleet from an American company? It's called supporting your own, you know, just like they do in other countries. I don't see Japan or anyone else opting to purchase American vehicles in bulk for their police, fire, EMS, or work vehicles. So I expect to see Ford have higher fleet sales.
      regionrat
      • 3 Years Ago
      So right now they're around 10% fleet sales? Isn't that low compared to a lot of the other biggies? Anybody got a chart?
      PE
      • 3 Years Ago
      Smart move for Hyundai and a better move for domestics. I think most posters fail to realize that fleet SALES are just that, SALES. The federal government is the largest fleet buyer so I would rather for them to buy from the big three rather than anyone else. Does it cheapen the brand, maybe, but these vehicles will make it to the used car market which could help stabilize the market. The Air Force has a bunch of Pontiac G8's that should be hitting auction blocks soon, see you there!
      BTCC
      • 3 Years Ago
      Hey Autoblog, if you want to split your sides laughing at a forum member, go read yomama6500, yomama6501, yomama6502, yomama6503... post about MABEL the robot.
        • 3 Years Ago
        @BTCC
        [blocked]
      Avinash Machado
      • 3 Years Ago
      The big three should take note.
        merlot066
        • 3 Years Ago
        @Avinash Machado
        Ford would be shooting themselves in the foot if they stopped selling the F150, Heavy Trucks, E-series cargo and passenger vans, Transit Connect, Police Interceptor, and Police Interceptor Utility to fleet buyers.
          merlot066
          • 3 Years Ago
          @merlot066
          Yes that high fleet % for the Focus was one year (a year that there was a massive redesign of the whole vehicle). The main reason why Ford has a much higher percentage of fleet sales compared to other manufacturesrs is their trucks. http://www.autoblog.com/2011/11/08/infographic-ford-super-duty-shows-off-market-share-in-the-workp/ And that's not a bad thing because Ford's trucks are the most profitable vehicles in the industry. http://www.autoblog.com/2011/11/21/these-are-the-industrys-most-profitable-cars-and-trucks/
          regionrat
          • 3 Years Ago
          @merlot066
          No one's talking about special-duty vehicles here. The fact that, what, 45% of Focuses are going to fleets is what will ruin the resale value of the Focus.
          tipdrip215
          • 3 Years Ago
          @merlot066
          Yes. Even though they earn less from fleet sales, most of these are still highly profitable models.
      GML
      • 3 Years Ago
      To GM's credit, they've produced cars specifically for fleet sales: Chevy Classic, Chevy Captiva. I guess that's one way of getting around the negative view of fleet cars.
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