Audi knows sound, and it wants its upcoming plug-in cars to have as distinctive a grumble as possible, just like its fossil-fuel-burning brethren. That's why Audi engineers are working on "new sound signatures" for future e-tron models. You can tell how seriously Audi is taking this by the way it references the sounds a car makes to music and "emotional sound structures" in the press release below.

The stated reason for all this e-sound work is so pedestrians will be able to hear the near-silent EVs, but you could just use any old beep to meet that requirement. Audi wants something a bit more refined, to stand out from the space-y blips that the Nissan Leaf puts out or the Volkswagen E-Golf's baby Wookiee growl.

Scroll down to see a video of the Audi e-sound in progress. In its current form, the sound changes based on what the e-tron is doing. It comes out of a speaker blasting up to 40 watts that is attached to the bottom of the car.

Of course, the question from some blind-advocacy groups is whether having each EV make its own sound is reasonable, or if there should be one "EV sound" that all battery-powered cars are required to emit to tell those with limited sight "a car is nearby." In the U.S., the laws governing EV sounds are not yet set, but some sort of low-speed warning requirement seems to be coming.
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Acoustic innovation: e-sound by Audi

The brand is developing new sound signatures for its future e-tron models

A control unit generates sound based on signals from the car

A loudspeaker broadcasts the sound signature

Ingolstadt, April 5, 2012 – Audi's future e-tron models will cover long distances powered by practically silent electric motors. To ensure that pedestrians in urban settings will hear them, the brand has developed a synthetic solution: Audi e-sound.

Rudolf Halbmeir's workstation is not exactly typical of an Audi engineer. There is a digital piano on his desk, two studio-quality loudspeakers next to his computer monitor, and a pile of music magazines off to the side. "A car's sound," says Halbmeir, an acoustics engineer, "is similar to music."

Sound is an especially exciting aspect of a vehicle. Although it can be described in physical terms, there is no substitute for experiencing it firsthand. A car's sound is emotional, not intellectual. Although we consciously register a car's sounds only occasionally while on the road, they are always there – playing a crucial role in the driving experience. Sounds send signals. Low-range frequencies suggest power and composure, while mid-range frequencies emit sportiness and agility.

All Audi models produce sound signatures which are not only well-rounded and harmonious, but also broadcast performance, premium quality and respectability. "Good sound design is a complex endeavor," explains Dr. Ralf Kunkel, Head of Acoustics at Audi. "We have gathered a lot of expertise over the years. We have also learned how to amplify pleasant frequencies and to suppress unpleasant noises."

In a series-production Audi, a combustion engine currently supplies the music. Conversely, the motor in an electric-powered e-tron is not an option, as it is too quiet and its high frequencies are not exactly melodious. Audi's e-tron models will therefore feature a synthetic sound signature. Rudolf Halbmeir teamed up with his colleagues Axel Brombach and Dr. Lars Hinrichsen to create it.

They used computers to do most of the work. Using software to mix and listen to tones, assess, and then re-mix: Halbmeir is truly enthusiastic about the creative process. After all, in his spare time, he writes songs and composes music in his own recording studio – where he himself plays a lot of instruments. "I create one-of-a-kind emotional sound structures," says Halbmeir. "There aren't many differences between music and a vehicle's sound. I trust my instincts and have to try out new ideas to determine where they will take me."

Which ideas, exactly? "Some science-fiction films provided inspiration suitable for certain frequency ranges," responds Halbmeir. "But there was nothing in the real world which offered quite the right sound. When you compose music or sounds, you have to be true to your convictions. The moment you cut corners, you essentially end up with elevator music." Dr. Ralf Kunkel adds: "Because we here at Audi are all automotive experts, we have a great advantage over sound specialists elsewhere. We know our vehicles inside and out, not to mention how they operate and behave."

The e-sound by Audi may be artificial, but it is authentic. In fact, the e-tron itself generates its sound by the millisecond. Dr. Lars Hinrichsen, the expert for hardware and software, explains: "Data relating to the electric motor's rotational speed, vehicle speed, loads, and other parameters is continuously supplied by the vehicle to the control unit. It then uses this data to generate sound."

The e-sound is played via a sturdy loudspeaker attached to the car's undercarriage. Axel Brombach, the specialist in this field, shares details: "We designed it to handle as much as 40 watts, but during normal operation it ranges between five and eight watts. That's loud enough for nearby pedestrians and cyclists to hear the e-tron." A fraction of the sound signature enters the vehicle's interior via airborne and structure-borne sound waves."We could utilize sound paths and mechanical actuators for more sound in the interior," explains Dr. Kunkel. "After all, a vehicle body is basically a large soundboard.But we believe strongly that our e-tron models call for an atmosphere of calm, which best conveys the unique experience of electric driving."

Key measurements: the acoustic test bed

A change in scenery: the acoustic test bed on the building's ground floor is a large room, spanning some 350 qm with a seven-meter ceiling. Dense rows of wedges full of glass wool, each a meter in length, project from the walls. These wedges absorb a majority of any sound energy; things sound almost like they do outdoors. In the middle of the room is a dynamometer test bed, between two long rows of microphones atop tripods. The dynamometer serves primarily to measure noise as if the vehicle were driving by, with tires on the roller and the microphones gathering acoustic data.

Halbmeir and his colleagues used the acoustic test bed to achieve many key advancements for the R8 e-tron prototype, which features e-sound technology. All the while, they had to remain aware of regulatory developments. Dating back to early 2011, guidelines are being crafted in the United States regarding the volume of alerts emitted by electric vehicles."We'll probably have to ensure audible alerts only up to 30 km/h; above that speed, the tires generate enough noise," says Dr. Kunkel. "But that isn't quite satisfactory – we'll surely increase the upper limit for alerts."

"The test bed was a key development tool for us," says Axel Brombach. "It did not, however, allow us to genuinely evaluate the e-sound. We were missing everyday conditions such as motion, wind, and other vehicles. So we then drove on actual roads. Listening, seeing, feeling: they all go together."

Out of the building and to the street. A red Audi R8 e-tron pulls up around the corner, purring gently. But when Rudolf Halbmeir taps the gas pedal, the purr turns into a cultivated growl. Though not unlike an elegant V8, it is especially pure and nuanced, and is shrouded in bright and innovative overtones. The Audi R8 e-tron certainly sounds like a sports car, but also one-of-a-kind and very futuristic. Halbmeir stops the car and inquires with a grin: "Great, isn't it?"

And e-sound for this electric-powered high-performance sports car is just the beginning. Each and every Audi e-tron model will have a sound signature all its own – similar, yes, but each one unique. Because an Audi's sound is not just any music: it is Vorsprung durch Technik to one's ears.


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    • 1 Second Ago
  • 37 Comments
      skablaw
      • 2 Years Ago
      I think the thought-process behind this is somewhat short-sighted (no pun intended towards the blind). One of the huge advantages of EVs is in fact the very silence that this project hopes to defeat. Imagine the massive reduction in noise pollution these vehicles promise. Standing on a balcony in the heart of New York City might one day sound like a spring day in the country without the cacophony of automotive sounds assaulting one's ears, and now we are already looking to undo that future by artificially creating a completely fabricated digital signature for a car that has to be pumped out by some silly undercarriage-mounted speaker. Invariably, abuses of these systems will abound. Why have your eTron putter about sounding like a Norelco razor, when you can flash some bit of memory and blare Li'l' Wayne or Katy Perry for the world to hear? Or, if you prefer your EV to glide along in its natural state, disconnect the speakers and return to your stealthy cover. What makes far more sense, in my mind, is to have intersections equipped with sensors that detect oncoming traffic and emit a standardized sound signature to alert the blind. No, not every little back alley and byroad will be able to have one, but the truth is that there are already internal combustion engines so quiet they can scarcely be detected above tire roar or transmission whine anyhow, and yet the powers that be have already determined in their limited minds that this sonic abomination will be the plight of EVs, never mind their gas-swilling brethren. An infrastructure-based solution stands a much better chance of consistently protecting those at-risk. Don't get me wrong, I much prefer the unmistakable thrum of the flat six sitting behind me on my daily commute, but that sound is special because it's the unadulterated signature of a 911. Were I inclined to purchase an R8 eTron, which someday I may be, I would want to enjoy its special sonic presence as well: none at all. It's one of the elements of this technology that makes it compelling, and I don't care to ruin that with a special effects loop from Star Trek.
      Dark Gnat
      • 2 Years Ago
      So they are working on an Audi-o system? Actually Audi means sound, so yeah.
      LOLO
      • 2 Years Ago
      The narrator should work for sesame street.
      EverythingBagel
      • 2 Years Ago
      Best sounding electric car ever! Makes me less disappointed about an EV future
      ALafya
      • 2 Years Ago
      I guess they are right creating fake sounds; enthusiasts get excited by good sounding engine, as silly as it may seem to others. Car and Driver have their 'exhaust note' section. Bikers would not trade their extremely loud and slow rides for less loud and much faster ones. I bet that the next step would be to create fake transmission jerks with a fake clutch and shifter. ha-ha.
        Vincent Teron
        • 2 Years Ago
        @ALafya
        You're absolutely right. Audi and BMW are turning the sound of driving into something akin to an Ashlee Simpson concert.
      fivesix7eight
      • 2 Years Ago
      I understand the "silence is golden" argument from the EV owners but this is [after-all] an Audi R8; a supercar in its own right. Even though the e-Tron R8 is an EV it's not as pedestrian as a Nissan Leaf. Personally, part of enjoying a supercar (from a spectator's perspective) is the screaming engine and exhaust note. A silent R8 is like getting a mute super-model in bed, you know you're enjoying the ride of your life but the absence of noise kind of dulls down the excitement. I think the sound engineering behind the e-Tron is necessary and it sounds awesome to boot.
        citidriver
        • 2 Years Ago
        @fivesix7eight
        Maybe you could have Audi's sound engineer come up with an appropriate "super-model being driven" sound for you.
      IBx27
      • 2 Years Ago
      Sounds boring, stupid, and sounds like they need a new sound engineer. A plain sound like that would go better on a leaf, while a car like this should have some kind of high pitched shriek like the Carrera GT's V10.
      bcworkz
      • 2 Years Ago
      Misguided effort, makes no/little sound on coasting and braking when approaching crosswalk. Makes sound when accelerating and leaving crosswalk. How does this help the blind trying to cross the street? It only needs sound at low speeds, like cruising a parking lot. On the road, tire/wind noise should suffice. Owners should be able to download car sounds just like ring tones! Oh! Wait, that's a terrible idea! I always hear some awful ring tones. They should just go with the Blade Runner sound and be done with it. Self-fulfilling prophecy!
      • 2 Years Ago
      [blocked]
        HollywoodF1
        • 2 Years Ago
        Why not record a team of horses pulling a stagecoach? Because people want their new technology to sound new.
      SloopJohnB
      • 2 Years Ago
      BS. Just make it sound like an Audi LMP1 diesel....end of story,
        RocketRed
        • 2 Years Ago
        @SloopJohnB
        I'll take mine in 1984 Quattro I5 Turbo. I want all the pops and booms and howling turbo noise. Better if they can fit a small kerosene burner so I can get some over-run flames as well.
      judgesmails
      • 2 Years Ago
      I'm all about engine sound - this actually seems like a good solution. But they will never be able to replicate the sounds possible with a manual transmission :(
        HollywoodF1
        • 2 Years Ago
        @judgesmails
        The cool thing is it can (and does and should) sound like a jet engine (one-speed, no gear changes) because of the extraordinary rev-range. Like what the sound editors did for the Back to the Future DeLorean.
      citidriver
      • 2 Years Ago
      This drivetrain makes no sound, so why pipe in (or out) a fake soundtrack? There are plenty of gasoline powered luxury cars out now that are silent at those crosswalk speeds. I thought that's one of the main selling points of luxury. Maybe you could download any engine tone you'd like from the iTunes store. Leave the house sounding like the LeMans R10-tdi. If it must be, then at least have that Jetsons spacecar sound available.
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