• Apr 9th 2012 at 12:09PM
  • 6
How bad do Europeans want plug-in cars? Nissan is using a campaign called the "Big Turn On" (wink, wink, nudge, nudge) to get people in various cities to compete for a prize of 30 Nissan quick chargers installed in that city. Of course, if Nissan installs a bunch of CHAdeMO quick chargers somewhere, it makes plug-in vehicles like, say, the Leaf, all the more appealing to buyers and a contest like this can only raise the EVs visibility. So, it's a win-win.

The Big Turn On aims to get a million people, well, turned on to electric driving in 100 days. To signify interest, drivers can click on the button on The Big Turn On website or take a Leaf for a test drive. They can also follow bloggers who are testing out the Leaf and we're sure there's a Facebook page for all this somewhere. There are mini-contests involved that will see Nissan giving away tablet computers and Leaf vehicles to some participants. Currently, Marseille is the most turned-on city, with over 31,000 people ready for EVs; Strasbourg is second with just over 18,000.

Nissan isn't only relying on social media to get people excited about EVs. The press release announcing the contest says that, "by the end of 2012, the Company will have given away over 400 quick chargers to local authorities and partners with the ultimate aim of developing a network of thousands of chargers and creating a number of Electric Highways to link cities across Europe." So, even if your city doesn't win this contest, a way to charge a Leaf to 80 percent full in a half hour could be just around the corner. Scroll down to see a video about The Big Turn On.

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Nissan Launches 'Big Turn On' Contest in Europe

ROLLE, Switzerland (30 March 2012) - Cities all over Europe will be invited to embrace electric driving and encourage their communities to support Nissan's campaign - 'The Big Turn On' - in a bid to win 30 quick chargers from Nissan.

The quick chargers are part of a wider initiative from Nissan to get one million consumers switched onto electric driving, in just 100 days. The basis of 'The Big Turn On' campaign is to engage the public and support their cities' bid to win a new electric driving infrastructure from Nissan.

These chargers improve the speed of charging electric cars and help improve the infrastructure for a new zero-emissions future. A quick charger, which complies with the international CHAdeMO standard, can recharge an empty battery to 80 per cent capacity in just 30 minutes, as opposed to the standard charger type, which takes approximately eight hours.

Nissan is also helping to establish the infrastructure needed if the EV is to make a significant contribution to inner-city air quality. By the end of 2012, the Company will have given away over 400 quick chargers to local authorities and partners with the ultimate aim of developing a network of thousands of chargers and creating a number of Electric Highways to link cities across Europe.

Paul Willcox, Senior Vice President for Sales and Marketing, Nissan Europe, said: "Nissan was the first manufacturer to mass produce an all-electric car - the Nissan LEAF. We recognise the importance of a zero-emissions future and to date, along with our Alliance partner, Renault, have invested over €4 billion into electric mobility. Now it's time to tell Europe about the benefits and demonstrate the Nissan LEAF is a real alternative today, and 'The Big Turn On' is designed to do just that."

At the same time, the campaign will bust many of the myths that have emerged around electric vehicles. The Nissan LEAF was awarded European and World Car of the Year 2011, has a 95% customer satisfaction and a 5* Euro NCAP rating. Among many evidences the initiative will prove that electric vehicles are very economical to run; that Nissan LEAF is incredibly safe; and that the range between charges is easily sufficient for the vast majority of daily trips. The Nissan LEAF has a homologated range of 175 kms (NEDC), which is further than 90 per cent of European motorists drive on a weekday.

The campaign aims to reach one million potential EV advocates in France, the UK, Germany and the Netherlands, through a combination of myth-busting achievements and direct interaction via a massive digital and social movement. 'Turning on' is as easy as a 'click' - consumers can pledge their commitment to EV by clicking the 'turn on' button via The Big Turn On website (www.thebigturnon.com), via social media channels or by signing up for a LEAF test drive.

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    • 1 Second Ago
      • 8 Months Ago
      I quite like the sound of that 24 hour test drive they're offering on the Leaf in the UK. If only there was a dealer within a reasonable distance of my home I'd have given it a go. Hey ho, maybe next year when there are more dealers!
        • 8 Months Ago
        Well, it makes for a perfect excuse to put some km's on that LEAF ;) Here''s a map of fast chargers in the UK: http://maps.google.co.uk/maps/ms?hl=en&ie=UTF8&msa=0&msid=206274519224783089293.00049c15382ade45ba1c9&source=embed&t=m&vpsrc=0&ll=53.289836,-2.340988&spn=5.170433,7.246621
      • 8 Months Ago
      Makes you wonder how much of LEAF production is going to support this marketing and infrastructure push. In related news: http://www.newsroom.nissan-europe.com/EU/en-gb/Media/Media.aspx?mediaid=91031 Apr 05, 2012 NISSAN'S REVOLUTIONARY DC QUICK CHARGERS LAND IN EUROPE Rolle, Switzerland (April 5, 2012) - Nissan has today announced the arrival of the first of 400 free units of its revolutionary Direct Current (DC) Quick Charger, which will be installed at key locations across Europe. The 400 volt DC units allow charging of a Nissan LEAF, or other ChadeMo compliant electric vehicles, to 80% capacity in just 30 minutes. It has been developed by Nissan with a patented engineering breakthrough and is CE and TUV certified for all countries in Europe. The new Nissan-designed Quick Chargers allow compliant electric vehicle owners to significantly extend their journeys to cover significantly larger distances. The Nissan chargers will be positioned at key transport points such as motorways services, airports and retail parks. Nissan is giving the units away to kick-start the creation of national charging networks, which will give greater mobility to electric vehicle customers. This project will open a number of zero emission corridors such as the route from Paris to Amsterdam, which when finished will allow a Nissan LEAF owner to travel between the French capital and the largest city in the Netherlands with ease. These initial routes will be linked by chargers from Nissan's partner companies who have agreed to sell or manufacture the innovative new system under licence. These commercial partners will be installing thousands of chargers over the next two years, adding to the already radically expanding EV charging network. The new units are 50% smaller and 50% less expensive (now starting below 10,000 Euro) than previous designs of Quick Charger, making them easier and more cost effective to install for commercial operators. The project to create the chargers is part of Nissan's proactive approach to the electric vehicle market, which seeks to make zero emissions motoring accessible to more European consumers. As Paul Willcox, Nissan's Senior Vice President Sales and Marketing in Europe, confirmed: "This is a huge first step in the creation of a European quick charge network, which will open up electric vehicle ownership to many more people. We are creating an infrastructure which can be used by any ChadeMo compliant vehicle, not just Nissan LEAF owners. These chargers are also compatible with our Alliance partner Renault's AC 43kW fast charging system for future network expansion." He continued: "Our approach at Nissan is to overcome perceived barriers to the ownership of electric vehicles, rather than waiting for others to do it for us. We believe this holistic approach is essential for the continuing success of our electric vehicles programme in Europe."
        • 8 Months Ago
        'These chargers are also compatible with our Alliance partner Renault's AC 43kW fast charging system' This is important as the Zoe is likely to be by far the biggest selling EV in Europe, so right from first production in June buyers will be able, if they wish, to travel some distance in their electric cars.
      • 8 Months Ago
      Europe is perfect for this sort of EV push. The cities are small and close together. Gasoline and diesel are very expensive. It's easy to incorporate a charger into scenic tourist spots without ruining them. And cross-country driving is less necessary because it's so easy to take a train for longer trips. Great strategy.
      • 8 Months Ago
      About a month ago the LEAF Tour passed by in a city close where I live. There were a few LEAF's available for a short test drive, an opportunity that I of course didn't pass. I must honestly say that there didn't seem to be much interest. They weren't exactly queuing for a test drive.
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