Car and Driver is reporting that Lamborghini has trademarked the name "Deimos." One would naturally assume that the Italian supercar manufacturer plans to use the name for an upcoming vehicle, and the next one in line is the SUV concept that will debut at the Beijing Motor Show in just two weeks. Aside from that, the Gallardo has a replacement in the pipeline as well. Being Lamborghini, though, the name could be given to some unknown concept or one-off that's sprung on us unsuspecting enthusiasts at an upcoming auto show.

What – or more appropriate, Who – is Deimos? In Greek mythology, Deimos was the son of Ares and Aphrodite and the personification of terror, which certainly has us wondering what sort of Lamborghini his name will be attached to. One of the moons around Mars was also given the name. And Lamborghini could even be referencing the video game God of War that features a character named Deimos (above), though that one's a long shot.

The curious thing is that the magazine could find no connection between "Deimos" and bullfighting, the traditional sport of Spain that Lamborghini most often references with its vehicle names. That doesn't mean there isn't a connection, but it could be so obscure that no one figures it out before the name debuts on the back end of the next Lamborghini.

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    • 1 Second Ago
      • 3 Years Ago
      John Neff, You sir, are epic. *must. play. God of War 3. After two 8 hour shifts and homework*
      • 3 Years Ago
      no bull no lambo
      Lab Rat
      • 3 Years Ago
      Deimos = Gallardo replacement. Think about it... If the Aventador is the pappy, and Deimos is the son of the "God of War" it fits rather nicely in that slot. Lamborghini Deimos has a nice ring to it as well...
      • 3 Years Ago
      Dont worry, despite the obvious origins of the name, Lamborghini will find or make up some iconic bull or bullfighter somewhere with the name Deimos. It doesnt really have that Italian ring to it, so I'm ok if they name their soft roading (or urban jungle king) crossover that. Besides, to a Lambo purist, a CUV with a raging bull badge really would be terrifying. For the Gallardo replacement the name "Cabrera", as some rumors suggested a while back, would work just fine. Now that the Aventador has 700PS (691bhp), is it safe to give its baby brother 600PS (592bhp) to keep up with a certain Mclaren? If that much power and inevitable lighter weight threaten to outrun the king V12 (thus disturbing the hiearchy), you can always slow it down a tad by fitting it with a manual transmission, at least have one available.
      Nathan Loiselle
      • 3 Years Ago
      The likelihood is that it's going to be the SUV name in order to get more recognition. I imagine that they want to sell more SUV's then exotic performance cars after all.
      Arto Välitalo
      • 3 Years Ago
      It's a far fetch - but according to mythology Bulls were used as sacrifice for Phobos, brother of Deimos. o-O
      • 3 Years Ago
      Doesn't/Didn't Dihatsu used to have a car called the Demios?
        • 3 Years Ago
        No, it's not Daihatsu. It's Mazda who's currently selling a car, named Demios, in Japan. It's just a japanese version of mazda 2, but that mazda Demios can achieve 70 mpg.
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