Car and Driver is reporting that Lamborghini has trademarked the name "Deimos." One would naturally assume that the Italian supercar manufacturer plans to use the name for an upcoming vehicle, and the next one in line is the SUV concept that will debut at the Beijing Motor Show in just two weeks. Aside from that, the Gallardo has a replacement in the pipeline as well. Being Lamborghini, though, the name could be given to some unknown concept or one-off that's sprung on us unsuspecting enthusiasts at an upcoming auto show.
What – or more appropriate, Who – is Deimos? In Greek mythology, Deimos was the son of Ares and Aphrodite and the personification of terror, which certainly has us wondering what sort of Lamborghini his name will be attached to. One of the moons around Mars was also given the name. And Lamborghini could even be referencing the video game God of War that features a character named Deimos (above), though that one's a long shot.
The curious thing is that the magazine could find no connection between "Deimos" and bullfighting, the traditional sport of Spain that Lamborghini most often references with its vehicle names. That doesn't mean there isn't a connection, but it could be so obscure that no one figures it out before the name debuts on the back end of the next Lamborghini.