• Apr 8, 2012
In a tire manufacturing landscape thick with companies that are over a century old, the world's biggest tire maker is a relative upstart with just fifty years under its belt. The Lego Group, yes, Lego, makes more rolling stock than anyone, molding 381 million wheels each year, with sizes as small as a half inch and going up to 4.2 inches in diameter.

It turns out tires are an integral part of the Lego success story. Lego had been producing kits for more than a decade before the 1962 debut of set #400. That kit included the first version of the now-familiar Lego tire and quickly became a best-seller, accounting for 820,400 sales all on its own in 1967. Before the Lego wheel arrived on the scene and kicked off its revolution, cars in the Lego realm were pre-molded affairs, and some clever children created 8-bit-looking wheels with the Lego bricks themselves.

With such a long history of building beloved toys, you'd think Lego would tie up with a manufacturer of car tires and put the Lego brand on tires we can put on our daily drivers. Make ours Z-Rated, please.


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    • 1 Second Ago
  • 8 Comments
      Dean
      • 2 Years Ago
      These are by far, probably the most durable tires I've ever seen! They don't provide much in terms of lateral grip though...
        72CJ5driver
        • 2 Years Ago
        @Dean
        Its their proprietary rim sizing that really keeps them from taking off.
      sloturbo
      • 2 Years Ago
      LEGO could have a new tag line... LEGO, Making Run-Flat tires since 1962.
      AldenBiesen
      • 2 Years Ago
      I kind of miss this stuff... Fuq girls. I want my lego back.
      Jim R
      • 2 Years Ago
      If I ever get really rich I'm going to build a car out of LEGOs, and have custom-made tires with treads that look like LEGO bricks.
        - v o c t u s -
        • 2 Years Ago
        @Jim R
        Whatever floats your boat, just don't plan on marketing it to the public. A little factoid about ABS, the material used to make LEGO (from wikipedia): "ABS plastic is damaged by sunlight. This caused one of the most widespread and expensive automobile recalls in US history." Does anyone know which car(s) they are referring to?
          Narom
          • 2 Years Ago
          @- v o c t u s -
          Most cars, it was in the seat belts.