If you haven't noticed, NBC's The Office has really jumped the shark since Steve Carrell left the show at the end of last season. Or maybe the beginning of the end was Pam and Jim's wedding during the sixth season. Regardless, the point is that the show is no longer very funny or edgy, nor does it ever make the audience uncomfortable in the way the brilliant original BBC version did. Rather, as the main characters in the American version of the show have become caricatures, The Office has grown predictable and formulaic.

And this is why Chevrolet can launch an ad campaign like its "Under The Blue Arch" series. Despite the brief, 30-second running times of the ads, the characters are instantly recognizable and the "plots" are easy to follow. Although the scenes set in a Chevy dealership play with the tropes created by the Emmy Award-winning series, they do so to little comic effect. Because comedy isn't the point – these are ads, after all, full of ham-handed product information and designed to sell cars.

If anyone should understand that it's Joel Ewanick, General Motors' Chief Marketing Officer. Yet he told Automotive News at the New York Auto Show that GM has "talked about turning this into an actual show because we've got so much material."

Well, that Chevy product line isn't nearly the joke it once was, but if you say so...

Let's just chalk this one up to Ewanick being a bit starstruck. "Under The Blue Arch" was created by Randall Einhorn, one of the directors of The Office, and it "stars" Wayne Wilderson, who appeared on the NBC show in 2006.

Click past the jump, where you can watch a few of the ads.










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    • 1 Second Ago
  • 30 Comments
      Tyler
      • 2 Years Ago
      please no >__<
      artso06
      • 2 Years Ago
      Nothing against Chevy, can't blame them for following a high marketing opportunity...but... This just further cements a good decision to cancel my cable. Cost + Crap = Had Enough. Watching these extended adverts as new television shows is just disheartening.
      Alex G
      • 2 Years Ago
      The Office jumped the shark way before Steve Carrell left.
      2o6
      • 2 Years Ago
      A show based upon the premise of a car dealership actually isn't a horrible idea.
      stecki3d
      • 2 Years Ago
      you think the office is predictable and formulaic compared to this? really? interesting...
      Paul Paul
      • 2 Years Ago
      no.
      WillieD
      • 2 Years Ago
      I would agree about The Office. The older episodes with Michael were so much better. It makes me sad.
      Rotation
      • 2 Years Ago
      I think more notably there is an entire show named after the Ford Escape on NBC tonight. It is called "Escape Routes" and is sponsored by the 2013 Ford Escape. I guess the networks are taking the problem of FFing through commercials quite seriously. If you want to skip the ads in this show, you'll have to skip the whole thing.
      breakfastburrito
      • 2 Years Ago
      I got a better idea. Hey Chevy! How about actually SHOWING people the dominating BTCC cars of Plato and Jackson!?! Seriously! Would'nt you think people just MIGHT want to know a Chevy Cruze-like vehicle can race reliably and win races? sadly no. The company is still (mis)managed, by marketing morons.
      dragonrage1191
      • 2 Years Ago
      As commercials, I would take this any day over the Truvia, the Sarah Mclaughlin pet rescue, or the Honda commercial with the family singing Ozzy Osbourne. As a show though...lets just say this wouldn't be 30 Rock. It has some potential. I don't think a commenter on here is able to say they have not witnessed or been in a near comedic and awful scenario while at a car dealership, especially a Chevrolet dealership.
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
        caddy-v
        • 2 Years Ago
        More likely, more of our tax dollars were flushed down the drain educating you.
        • 2 Years Ago
        [blocked]
        CJ Irwin
        • 2 Years Ago
        I must say I agree with you. GM is goin down the tube and Ford and Dodge will do just fine if not better
      stclair5211
      • 2 Years Ago
      So glad we bailed these idiots out!!!
        KyleR
        • 2 Years Ago
        @stclair5211
        Dude, you're totes right. The loss of all three American automakers (a result of the closing of a parts manufacturer of the Big Three that relies on all of their combined business) and the havoc it would have wreaked on our economy would have been way better! Chrysler's the devil, GM is the antichrist, etc. etc...
          Hayden Joyce
          • 2 Years Ago
          @KyleR
          actually now that chrysler is owned by fiat, its better than it ever was.
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