The GMC brand celebrates its 100th birthday this year, and the 1912 New York Auto Show is where it all started. To commemorate the occasion, General Motors' utility brand has created special Heritage Edition packages for both the Sierra pickup and Yukon sport-ute, and both make their public debut here at the 2012 New York expo.

An option group priced from $1,820 to $2,645, the Heritage Edition package adds cosmetic upgrades like new paint colors (including the Heritage Blue you see here), embroidered headrests and floor mats, large chrome wheels, chrome door handles, a power liftgate and an original GMC logo.

Scroll down to read the full details in GM's press blast and see the Heritage Edition package from all angles in our attached high-res image gallery. Oh, and happy hundredth, GMC!
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012 GMC Yukon and Sierra Heritage Editions Debut
Special models commemorate 100 years of the GMC name


2012-03-30, NEW YORK – It is no coincidence that the 2012 GMC Yukon, Yukon XL and Sierra Heritage Editions will debut at the New York Auto Show. A century ago, the GMC name first appeared on the front of a truck at this very same event.

Commemorative exterior badges on the doors of these special models feature the original GMC logo design that debuted on the 1912 range of models, which included gas- and electric-powered trucks designed for the most demanding among early drivers. The script is surrounded by the words "Heritage Edition."

2012 Heritage Editions will be offered on Sierra 1500 Crew Cab, Yukon and Yukon XL models in SLT trim. Three colors will be available – a new, exclusive Heritage Blue ($195), White Diamond ($995) or Onyx Black (no additional cost). Interior colors for the Yukon are Ebony and Light Tan.

Each Heritage Edition model offers its own differentiating content. The Sierra Heritage Edition full-size pickup includes:
- Unique "Heritage Edition" exterior badges
- Embroidered front floor mats
- Embroidered front headrests
- Chrome door handles, mirror caps and door moldings
- 20-inch chrome-clad aluminum wheels
- Convenience package with rear park assist, adjustable pedals, Universal Home Remote, EZ-Lift locking tailgate and rear wheelhouse liners
- Rear-vision camera

The Yukon and Yukon XL full-size SUVs are equipped with:
- Unique "Heritage Edition" exterior badges
- Embroidered front floor mats
- Embroidered front headrests
- SLT-2 Equipment Package with 10-way leather memory seats, headed second-row seats with power release, power-operated liftgate and heated side mirrors
- Additional content – including 20-inch wheels – is optional

For Sierra, the Heritage Edition package adds $2,645. The Yukon and Yukon XL package adds $1,970 to the suggested retail price, or $1,820 for the Yukon XL ¾-ton model. The charges for premium paint colors listed above are in addition to the package prices.

"The GMC brand always looks forward, but this day provides an opportunity to celebrate 100 years of the proud GMC name," said Tony DiSalle, U.S. vice president of GMC Marketing. "Sierra and Yukon are two of our longest-running and most-respected nameplates, so it makes sense to use them to represent our heritage."

GMC was formed in 1912 when the Rapid Motor Vehicle Company merged with two others – Reliance and Randolph – to become the brand known today for trucks, crossovers and SUVs. GMC is the second largest of the four General Motors brands. If it were a stand-alone manufacturer, it would be the 10th-largest automaker in the United States in terms of total vehicle sales in 2011.

GMC has manufactured trucks since 1902, and is one of the industry's healthiest brands. Innovation and engineering excellence is built into all GMC vehicles and the brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC is the only manufacturer to offer three full-size hybrid trucks with the Yukon, Yukon Denali SUVs and the Sierra pickup. The new Sierra Heavy Duty pickups are the most capable and powerful trucks in the market. Details on all GMC models are available at www.gmc.com, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.


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    • 1 Second Ago
  • 8 Comments
      Kate Crosby
      • 2 Years Ago
      Wow, making us pay extra to celebrate their 100 years, and what do we get, a sweet logo! Come on GM, let's play with the big boys and get a Raptor-fighter on the market soon. Maybe a half ton diesel, too? Oh, and I just played with a MyFord Touch 2.0 Sync system in a 2013 Explorer yesterday. Makes the Nav and entertainment system in a new GM SUV look like a TI-82 calculator.
      jeffro_11
      • 2 Years Ago
      So... it has a new decal? WOW! Color me impressed.
      c.luckyiv
      • 2 Years Ago
      If your a truck buyer, then consider being a little patient. The all new Sierra will very much be back on top. Huge improvements on the tried and true smallblock V8's among other things like the interior configurations and obviously new exterior cosmetics. All of those improvements on an already great truck!! And at the end of the day when your filling up gas less than your neighbors ford you wont have to say your 1/2 ton is a 6cylinder.
        stclair5211
        • 2 Years Ago
        @c.luckyiv
        It won't be that ground breaking and a year after that the new ford will come out and once again, as has happened for thirty years, GM will look silly. Best part is ford didn't need a bailout. Long live the real truck king.
          Matt
          • 2 Years Ago
          @stclair5211
          Shut it ST. Clair. Everybody is sick of hearing your biased BS. Go read auto news somewhere else.
      stduncan34
      • 2 Years Ago
      "Dump gmc already. It's just silly at this point. Worse than mercury." +1 ditto There once was a time when there was a difference in the level of service you would receive at the dealership, and resale value was a little higher because of that. Those days are long gone, and have been for a few decades now. Everyone knows they are virtually the same as Chevy and yet the ridiculous charade goes on. GMC should have vanished with the other five brands too many, back when GM was forced into restructuring. There is absolutely no one on the planet that buys GMC's that would not buy a Chevy if GMC were no longer offered. Secondly, by dividing GM's light truck sales into two separate brands, GM has allowed Ford to claim number one in truck sales for decades as well. The whole thing is stupid times ten, when all they need to do is pull the plug on GMC and offer a premium package for Chevy, if they want to differentiate something a notch above their "value brand's" base models in hopes of higher returns on their offerings.