Ford honored most by 2012 KBB Brand Image Awards
The Blue Oval was recognized as the Most Family-Friendly Brand, Best interior Design Brand, Non-Luxury, Best Exterior Design Brand, Non-Luxury, and Most Rugged Truck Brand. Cadillac was the only other U.S. marque to win awards. It took the Best Interior Design Brand, Luxury and Best Comfort Brand.
The usually dominant Japanese brands were scarce, with Honda the only representative. Honda took the Most Trusted Brand and Best Value Brand.
The remaining four categories all went to Germany. BMW took Best Exterior Design Brand (somewhere Chris Bangle is smiling), Porsche took Coolest Brand and Best Performance Brand. Mercedes-Benz, for the fifth year in a row, was named the Most Prestigious Brand.
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