• Apr 5, 2012
Kelley Blue Book has issued its 2012 Brand Image Awards and Ford took home four of the 12 honors.

The Blue Oval was recognized as the Most Family-Friendly Brand, Best interior Design Brand, Non-Luxury, Best Exterior Design Brand, Non-Luxury, and Most Rugged Truck Brand. Cadillac was the only other U.S. marque to win awards. It took the Best Interior Design Brand, Luxury and Best Comfort Brand.

The usually dominant Japanese brands were scarce, with Honda the only representative. Honda took the Most Trusted Brand and Best Value Brand.

The remaining four categories all went to Germany. BMW took Best Exterior Design Brand (somewhere Chris Bangle is smiling), Porsche took Coolest Brand and Best Performance Brand. Mercedes-Benz, for the fifth year in a row, was named the Most Prestigious Brand.


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    • 1 Second Ago
  • 13 Comments
      pantospatacos
      • 2 Years Ago
      Calm down, people. These awards are based on user votes, not by KBB.
      That Guy
      • 2 Years Ago
      How much did that cost Ford?
      RS4AWLEY
      • 2 Years Ago
      How in the HELL did BMW achieve Best Exterior Design over Audi? Are they insane?
      Brodz
      • 2 Years Ago
      Go Ford!
      AlphaGnome
      • 2 Years Ago
      I look at the 2013 BMW X1 a few post down and wonder how it is even remotely possible for BMW to win Best Exterior Design... That thing is HORRIBLE! Hopefully, someday Mazda will find it's spot on one of these lists.... Until then, kudos to all the winners.
      Burabus
      • 2 Years Ago
      Well deserved. I still prefer Japanese brands, but they really need a kick in the nuts right now. Considering a Ford as my next car.
      Shomare
      • 2 Years Ago
      In other news, Ford stock jumps 15 points.
        That Guy
        • 2 Years Ago
        @Shomare
        Actually it's up a meger $0.01 at the time of this writing.
      Basil Exposition
      • 2 Years Ago
      I pretty much agree with all of these except "2012 Best Exterior Design Brand, Luxury: BMW" HUH?!?!
      merlot066
      • 2 Years Ago
      Nothing for Hyundai or Kia?
      • 2 Years Ago
      [blocked]
      Randy
      • 2 Years Ago
      Wow, Ford is doing so well! It's unreal!
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