Hyundai Motor America CEO John Krafcik confirmed Wednesday that the all-new seven passenger 2013 Santa Fe will replace the Veracruz model. "The Veracruz is going away," Krafcik told Autoblog. "It ends production around November." Hyundai debuted the Santa Fe Wednesday at the New York International Auto Show in both five-passenger and seven-passenger configurations.

The seven-passenger Veracruz was a new nameplate for Hyundai when it rolled out in 2007. It never gained much acceptance in the U.S., so Hyundai has found a new way around that problem.

"It's hard to establish a new brand name," Krafcik said. "It can take $50 to $100 million dollars. Santa Fe is a golden nameplate for us, it's a great product, and now it will be much more efficient in my marketing spend."

Indeed. It will also be more efficient producing a five- and seven-passenger Santa Fe than two different vehicles. From the B-pillar forward, there will only be minor differences between the two Santa Fe models.

Furthermore, the new design of the Santa Fe moves it into Hyundai's stylized fluidic design theme, something that has been very successful with the compact Elantra and midsize Sonata. The Veracruz, which still included many of Hyundai's older design elements, just didn't fit in with everything else. Now, or at least in the coming months, it will be no more.


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  • 85 Comments
      suannesb
      • 2 Years Ago
      My 2003 Sonata will be 9 years old this year. This is the first car that I really LOVED. And that's after 43 years of car ownership (among my cars have been Camaros and Civics). It still runs beautifully, but lately it's spending more time with Hyundai's maintenance crew. I'm sadly realizing that I'll to replace it this year or next. But, dang, I just really don't like the looks of the current Sonata. It just doesn't look ANYTHING like my 03 model. I think I most object to the slanted rear window...it's practically HORIZONTAL!! God help you if you're traveling in heavy rain or snow. Why didn't Hyundai just call the "new" Sonata by some other name, and make its current Sonata look "something" like the original? I suppose "new" Sonata has a sporty look? I don't want sporty. I want beautiful, conservative.
      mccglf
      • 2 Years Ago
      If Korea can afford to assemble cars over here and not let us sell our stuff over there, perhaps they can handle their defense without us carrying them. After nearly 60 years, do we really need to protect these folks any longer?
      caveredecorator
      • 2 Years Ago
      after reading this story... i dont know how i will sleep at night.
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
      EB110Americana
      • 2 Years Ago
      I had to look up what the Veracruz looks like (that right there should be a sign of trouble). The 7 passenger Santa Fe is as much of an improvement as the Optima was over the old model. Wow, that last one was *not* a looker.
      Chris Young
      • 2 Years Ago
      Probably a good idea. I wondered why they offered the Veracruz in their lineup. It seemed like it never fit in. I still think Hyundai and Kia are some of the best cars for the money out there. I just drove a Sonata today and it was an excellent vehicle.
        dmfischetti
        • 2 Years Ago
        @Chris Young
        I love my 2011 Sonata Limited Turbo. I have owned new cars since 1979 & the Buick Regal & Hyundai Sonata are by far my very favorites. Sonata has great gas mileage & is one beautiful car inside & out.
      MIKE
      • 2 Years Ago
      IT SUCK'S! WILL NOT BUY ANOTHER HYUNDAI PRODUCT! THEY DON'T BACK THE VERA CRUZ? FORGET THEM. VERY DISAPPOINTED, OH WELL, THEY WILL NEVER SEE THESE COMMENT'S, WHY BOTHER, THEY DON'T CARE.
      Joe
      • 2 Years Ago
      I actually saw a Veracruz today for the first time in awhile, maybe it was thr first one in awhile i noticed, but this flat out destroys it.
      Lunch
      • 2 Years Ago
      This looks nicer than the ugly Honda CRV.
      Cesar Gutierrez Cart
      • 2 Years Ago
      looks like a ford focus the front
        Walt
        • 2 Years Ago
        @Cesar Gutierrez Cart
        If you mean 2013 Ford Fusion, I'm right here with you. Ford needs to stop revealing their designs before new vehicles hits the market.
          gnvlscdt23f
          • 2 Years Ago
          @Walt
          Because of course Hyundai hasn't used anything like this before but changes all of their plans so they can copy Ford's design at the very last minute. Sure.
      TruthHertz
      • 2 Years Ago
      I repudiation of this vehicle, many factory workers revolted in West Point, GA where the Sante Fe is built. After several hours of Tae Kwon Do ninja battles, one of the supplier building went up in flames. Nobody knows of this incident fully because anyone present during that time was killed and dismembered. Little pieces of each factory worker are built into each Sante Fe Hyundai builds. In order to move these units as fast as possible, Hyundai will more than likely increase incentives on the current body style Sante Fe's. Many will think it is to clear out the old inventory, but that would not be the case.
        SatinSheetMetal
        • 2 Years Ago
        @TruthHertz
        I was thinking 4/10, would correct grammar, and than possibly read again.
        donnieorama
        • 2 Years Ago
        @TruthHertz
        'I repudiation...' Geezus. Got English much?
        Slideways
        • 2 Years Ago
        @TruthHertz
        I can find a body part in the current Santa Fe? Definitely sounds like a deal breaker to me! Can I have what you're sniffing?
        Jason Allen
        • 2 Years Ago
        @TruthHertz
        Insane. Illiterate. Illogical. Indefensible. The truth hurts. Indeed! You know, you have protection. My harsh words get removed. :)
          Jason Allen
          • 2 Years Ago
          @Jason Allen
          But that's so uncool of me to say that. Boo hoo.
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