Having trouble keeping track of which watchmaker is producing timepieces for Ferrari these days? It can get a little confusing. Girard-Perregaux held the license for many years, after which a lackluster partnership was formed with Panerai. Then Cabestan was contracted to make one very fancy-looking watch for the Prancing Horse marque, before Hublot got the nod. And that's not including the more affordable watches marketed less to Ferrari owners than to the Scuderia's tifosi. Now, Maranello has formed another partnership with a different watchmaker.

That watchmaker is Movado, the Swiss firm best know for creating elegant and simply styled timepieces that look just as much at home in a museum showcase as they do on a wearer's wrist. Movado also makes watches under the Ebel, Concord, ESQ, Coach, Tommy Hilfiger, Hugo Boss, Juicy Couture and Lacoste labels, and will now be adding Ferrari to its roster of brands.

The collection is set to draw its inspiration from Ferrari's road and racing cars, and is set to be launched next year at the Watch & Jewelry Fair in Basel, Switzerland, after which they will go on sale at Ferrari stores around the world and online with prices peaking at 1,500 euros (around $2,000). Follow the jump for the official announcement.
Show full PR text
Ferrari S.p.A. Selects Movado Group, Inc. as a Global License Partner for Their Scuderia Ferrari Watch Collection

PARAMUS, N.J., March 26, 2012 /PRNewswire/ -- Movado Group, Inc. (NYSE: MOV) today announced that it has signed a multi-year, worldwide license agreement with Ferrari S.p.A., the iconic sports car manufacturer and race team, to design, produce and market a collection of watches under the Ferrari and Scuderia Ferrari brand names. This collection of Ferrari fan watches will be priced up to 1,500 euros and will be sold globally through select wholesale distribution outlets as well as Ferrari stores and the Ferrari online store.

Efraim Grinberg, Chairman and Chief Executive Officer of Movado Group, Inc., said, "We are extremely pleased to announce this new agreement with Ferrari and believe this will prove to be a mutually rewarding venture for both companies. The Scuderia Ferrari watch collection will feature compelling, identifiable designs combined with the high quality craftsmanship that Movado Group is known for. The Ferrari Formula 1 cars and Ferrari Road cars will provide great inspiration to our design group. We look forward to collaborating with them to design an innovative collection and to satisfy the requests of Ferrari enthusiasts around the world."

The collection will be launched at the Annual Watch & Jewelry Fair held in Basel, Switzerland in 2013.

Luca di Montezemolo, Chairman of Ferrari, commented, "I am very pleased to be collaborating with the Movado Group. This agreement is the perfect complement to our branded watch business in an innovative and highly competitive segment. We look forward to benefitting from Movado's expertise in design, development and distribution in order to reach our fans around the world."

Movado Group, Inc. designs, sources, and distributes MOVADO®, EBEL®, CONCORD®, ESQ® by Movado, COACH®, TOMMY HILFIGER®, HUGO BOSS®, JUICY COUTURE® and LACOSTE® watches worldwide, and operates Movado company stores in the United States.


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  • 19 Comments
      Clinton
      • 2 Years Ago
      I agree. Movado's are nice, but in the watch world, it is like an Acura or Infiniti. A more independant watch maker, like they had with Panerai, or Girard Perregaux, with in house automatic movements, suits Ferrari better.
      bassplayrr
      • 2 Years Ago
      While not an awful line of watches, Movado seems a bit entry level for a Ferrari tie in. These days their considered more of a fashion watch (i.e. Michelle or Philip Stein) than anything else. It's safe to say that vast majority of Ferrari owners won't be sporting a Movado.
        bassplayrr
        • 2 Years Ago
        @bassplayrr
        *they're Since I've already started a new reply I'll take this opportunity to say that I do like the prancing horse in the place of the usual Movado dot. It looks good.
        level4
        • 2 Years Ago
        @bassplayrr
        Clearly this is for 328 and Mondial owners that cannot afford a Paneria
      johnb
      • 2 Years Ago
      The Movado Group is more of a USA company that happens to manufacture in Switzerland. I believe they are HQ'd in New Jersey with offices in Switzerland.
      bonehead
      • 2 Years Ago
      Its about time we had another post about watches! I was beginning to think this site was not longer autoblog.com. So relieved.
      waetherman
      • 2 Years Ago
      I've never understood the appeal of a watch tie-in with a carmaker. I mean, if you don't have a Ferrari you're going to look ridiculous wearing a Ferrari watch, and if you have a Ferrari you really don't need a Ferrari branded watch unless you want to look like a douche. The only way is see these being used are as dealer gifts for good customers. Which means that they probably end up on WatchUSeek for 50% of retail within a few months, where avid Movado collectors (there must be some) will pick them up.
        waetherman
        • 2 Years Ago
        @waetherman
        ...and Panerai was a much more appropriate partner in the first place.
        imag
        • 2 Years Ago
        @waetherman
        Guess what? People like looking like douches. It's proven. And companies make a ton of money off them.
      ddigangi
      • 2 Years Ago
      Ouch...Movado? There is far better companies they could work with. Someone below ranked them as an Acura/Infiniti which is a good analogy but realistically, these watches are more like a Toyota (and I don't mean that because they last a lifetime).
      imag
      • 2 Years Ago
      Have you noticed how much more emphasis watches have been getting lately? It's because they are a great way to separate fools from excessive amounts of cash. Used to be that people felt one or two was enough. Now they are getting pushed on us because they are another trinket you can't get enough of. Just think - a $12K watch could pay for 2 villages in Africa to get a well, benefiting hundreds of people. Or you can have a pretty bauble on your wrist. Our values have become a sham. And before someone says that building wells in Africa just exacerbates a population problem, don't. Wells lead to greater female education, which leads to lower birthrates and higher standards of living.
      gallandof
      • 2 Years Ago
      uh oh this could end poorly for my wallet. I already have a "addiction" to movado watches as is. hopefully I don't find a ferrari one I like :(
      S.
      • 2 Years Ago
      Ferrari is such a brand *****.
      Harry
      • 2 Years Ago
      Love Movado! Looking forward to seeing this.
      JonathanBond
      • 2 Years Ago
      I Have a Movado!!!!!!!! I got it from Macy's for $3000!!
      Carlos Ariza
      • 2 Years Ago
      http://www.highsnobiety.com/news/2012/03/07/hublot-x-ferrari-big-bang-magic-gold-big-bang-titan/
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