Movado with Ferrari emblem

Having trouble keeping track of which watchmaker is producing timepieces for Ferrari these days? It can get a little confusing. Girard-Perregaux held the license for many years, after which a lackluster partnership was formed with Panerai. Then Cabestan was contracted to make one very fancy-looking watch for the Prancing Horse marque, before Hublot got the nod. And that's not including the more affordable watches marketed less to Ferrari owners than to the Scuderia's tifosi. Now, Maranello has formed another partnership with a different watchmaker.

That watchmaker is Movado, the Swiss firm best know for creating elegant and simply styled timepieces that look just as much at home in a museum showcase as they do on a wearer's wrist. Movado also makes watches under the Ebel, Concord, ESQ, Coach, Tommy Hilfiger, Hugo Boss, Juicy Couture and Lacoste labels, and will now be adding Ferrari to its roster of brands.

The collection is set to draw its inspiration from Ferrari's road and racing cars, and is set to be launched next year at the Watch & Jewelry Fair in Basel, Switzerland, after which they will go on sale at Ferrari stores around the world and online with prices peaking at 1,500 euros (around $2,000). Follow the jump for the official announcement.
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Ferrari S.p.A. Selects Movado Group, Inc. as a Global License Partner for Their Scuderia Ferrari Watch Collection

PARAMUS, N.J., March 26, 2012 /PRNewswire/ -- Movado Group, Inc. (NYSE: MOV) today announced that it has signed a multi-year, worldwide license agreement with Ferrari S.p.A., the iconic sports car manufacturer and race team, to design, produce and market a collection of watches under the Ferrari and Scuderia Ferrari brand names. This collection of Ferrari fan watches will be priced up to 1,500 euros and will be sold globally through select wholesale distribution outlets as well as Ferrari stores and the Ferrari online store.

Efraim Grinberg, Chairman and Chief Executive Officer of Movado Group, Inc., said, "We are extremely pleased to announce this new agreement with Ferrari and believe this will prove to be a mutually rewarding venture for both companies. The Scuderia Ferrari watch collection will feature compelling, identifiable designs combined with the high quality craftsmanship that Movado Group is known for. The Ferrari Formula 1 cars and Ferrari Road cars will provide great inspiration to our design group. We look forward to collaborating with them to design an innovative collection and to satisfy the requests of Ferrari enthusiasts around the world."

The collection will be launched at the Annual Watch & Jewelry Fair held in Basel, Switzerland in 2013.

Luca di Montezemolo, Chairman of Ferrari, commented, "I am very pleased to be collaborating with the Movado Group. This agreement is the perfect complement to our branded watch business in an innovative and highly competitive segment. We look forward to benefitting from Movado's expertise in design, development and distribution in order to reach our fans around the world."

Movado Group, Inc. designs, sources, and distributes MOVADO®, EBEL®, CONCORD®, ESQ® by Movado, COACH®, TOMMY HILFIGER®, HUGO BOSS®, JUICY COUTURE® and LACOSTE® watches worldwide, and operates Movado company stores in the United States.