Early Subaru BRZ sales running at 4x projections in Japan
Perhaps more interesting is the fact that a whopping 60 percent of buyers are under 40 years old, and two-thirds of all BRZ owners are opting for the six-speed manual gearbox. Those numbers are particularly impressive given the reports indicating a declining interest in cars and driving in Japan's youth. According to the company, over a quarter of buyers are under 30.
BRZ sales kick off in the U.S. on April 20, and we wouldn't be surprised to see similar demand levels in our neck of the woods, at least initially. We certainly want one.
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