There's no lack of choices in timepieces for automotive enthusiasts, but unfortunately most of them come down to simply slapping an automaker's name or logo (or that of a racing series or driver) on an existing timepiece and calling it a day. That, however, is not the route Maserati has gone with its new timepiece.

In fact, you'd have to turn this watch over to see the Trident logo on the casebook. Instead, Bulgari has opted to let the design and the mechanical precision it encases speak to the same themes it shares with its new automotive partner.

The Octo Maserati watch is built around the highly sophisticated Calibre GG7800 automatic chronograph movement which Bulgari crafts itself at the Manufacture de Haute Horlogerie Bulgari in Le Sentier, Switzerland. Rather than displaying its time through the ordinary combination of hands sweeping around the dial, the Octo watch places a jumping hour window at the 12 o'clock position and retrograde displays for the minutes, date and chronograph counters.

The 45-jewel movement is backed by a 38-hour power reserve and encased in a 45-millimeter brushed steel case with scratch-resistant, anti-glare sapphire crystal front and back. The blue-lacquered dial is designed to recall a Maserati's grille, and the piece is affixed to the wrist by a blue calfskin strap with butterfly clasp. We dare not ask what a timepiece like this will sell for, but trust that it will be sufficiently Maserati-like in its sticker. So the closest we're likely to get is the high-resolution images in the gallery and the press release after the jump.
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Bulgari and Maserati unite their vision of excellence

Precision, performance, style, elegance: the Octo Maserati special series combines the values shared by the two Houses

Refinement, prestige, innovation and sheer emotion reach the top when two of the world's most prestigious Italian brands combine their founding values. Bulgari and Maserati have chosen to share their ideals, now admirably epitomised in the Octo Maserati.

This creation merges the expertise inherent in each of the two firms, based on a broad range of shared references: precision, performance, expertise, style and elegance. Their parallel histories have been marked, each in its respective field, by innovations that have modified the very perception and definition of Luxury. Octo Maserati expresses the quintessence of a fully shared vision of excellence.

A refined mechanical heart

This model is inspired by a longstanding and resolutely future-oriented tradition. Embodying a quest for excellence and technical sophistication, the pursuit of performance and style, the Octo Maserati is powered by an Haute Horlogerie movement representing a refined mechanical heart: Calibre GG7800. It remains unique in its kind within the exclusive circle of complicated mechanisms thanks to the extremely graphic layout of the various displays providing the time-measurement information.

In addition to the jumping hour displayed through a window at 12 o'clock, this Manufacture-made movement lines up four retrograde displays of the minutes, date and chronograph hour and minute counters, a mechanism developed and produced within the Manufacture de Haute Horlogerie Bulgari in Le Sentier. The central chronograph seconds hand is unusually positioned at 6 o'clock, a choice that ensures it never covers the hour indication. This traditionally built calibre with chronograph functions controlled by a column wheel is treated to finishes characteristic of high-end horological excellence.

High-precision machine

This exceptional "motor" is housed within an imposing 45 mm-diameter steel case. The two start/stop and reset chronograph pushers, respectively positioned at 2 and 4 o'clock, are perfectly integrated into the caseband so as to form a complete side. This construction is in harmony with the fundamental lines of the octagon-shaped design, discreetly framing the crown. Everything about this high-precision machine reflects the fundamental principles of the two Houses. The technical Haute Horlogerie pedigree of the Octo Maserati perfectly matches the spirit that guides the creations of the prestigious carmaker.

The model features a tachometric scale on the bezel, and the dial evokes the distinctive radiator grille of the speed machines emerging from the Modena workshops. This highly sophisticated part is crafted in-house using the champlevé technique. It calls for a number of successive stages – carving out the cavities destined to be accommodate the lacquer, varnishing, rubbing down the surfaces and annealing the lacquer, as well as polishing – required to create a completely unique dial.

The display of the various read-off zones creates a beautifully structured overall effect associating blue surfaces with zones featuring snailed and satin-brushed finishes, arranged to provide a 60-minute graduated chapter ring at 12 o'clock, a date scale at 6 o'clock, and chronograph hour and minute counters at 9 and 3 o'clock respectively. The calfskin strap picks up the design codes of the car seat upholstery produced in Modena, while the entire model is graced with Maserati's alternating silvery and blue colours.

This exclusive creation is issued in a special series bearing the Maserati Trident symbol on its transparent caseback. With its harmonious design and perfectly balanced proportion Octo Maserati is synonymous with passion of the kind that tolerates no compromise.


MOVEMENT: Mechanical self-winding Calibre GG7800, integrated column-wheel chronograph, "aged gold" décor
Frequency: 21,600 vph (3Hz)
Power reserve: 38 hours
45 jewels

FUNCTIONS: Jumping hour, retrograde minutes and date, central chronograph seconds hand, retrograde chronograph hour and minute counters at 3 and 9 o'clock.

CASE: Steel case, 45 mm in diameter, brushed steel bezel with tachometric scale, scratch-resistant glareproofed sapphire crystal, transparent sapphire caseback adorned with the Maserati Trident symbol.

DIAL: Finely crafted champlevé blue-lacquered dial, hand-applied inner bezel ring, snailed chronograph hour and minute counters, satin-brushed minute counter.


STRAP: Calfskin strap fitted with a steel triple-blade safety-fastening folding clasp.

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    • 1 Second Ago
      • 3 Years Ago
      It´s called BVLGARI, not BULGARI... :)
      Leather Bear
      • 3 Years Ago
      My $70 Casio gets an time calibration signal 6 times a day to reset itself if needed, automatically changes from Standard to Daylight Savings time and back, and has a miniature solar panel to keep the battery charged from ambient light. I doubt if this watch can do any better. Bvlgari obviovsly intended this pretentiovs piece of horological bling for that portion of the 1% that earned their money the old-fashioned way: they inherited it (or their Lotto nvmbers hit).
        Carbon Fibre
        • 3 Years Ago
        @Leather Bear
        I agree G-Shocks are the best in functionality and I love them but I have a small 4 cylinder Toyota car that can take me to work and back with enormous gas savings without the bs European sports cars offer for so much money......
        Leather Bear
        • 3 Years Ago
        @Leather Bear
        ARRGGHH! Make that "gets 'a' time calibration signal..."
      • 3 Years Ago
      I figured out all the diles exept for the one in the right (0-30). Any ideas what that could be?
      • 3 Years Ago
        • 3 Years Ago
        Sophisticated doesn't necessarily mean cutting edge technology. It could mean complexity and in that respect something like this could give a digital alternative a run for its money.
      • 3 Years Ago
      • 3 Years Ago
      Welcome to our newest model, the 'Needlessly Complicated.' I need to think us someway to separate really rich people from their money.
      • 3 Years Ago
      How the hell do I tell time on this?
      • 3 Years Ago
      Nice, i just need some training to read it.
        • 3 Years Ago
        Jumping hour means that, instead of the a hand moving around the dial to tell the hours, the hour is shown "digitally", on the face. The seconds and months are retrograde (hand moves all the way till the end and jumps back to the beginning) and are located at the 12 and 6 o clock position. What looks like a normal seconds hand is the hand that is used for the chronograph, but starting at the 6 o clock position. You push a button and it spins. Every rotation of that hand and the hand on the right (3 o clock) moves one position down. That is the chronograph minutes. Once it moves from 30 mins to 31, the hand moves back up and the hand on the left (9 o clock) will move down a half tick, indicated a half hour. So the chronograph last 12 hours. As for Leather Bear, 1) no one cares what your $70 Casio does, and 2) when you wear it while wearing a suit, the people around you will talk about you behind your back. Bvlgari, along with every other high end watch maker doesn't make (bling) for the 1%. They make watches for those who appreciate the technical aspects of the watch. A Casio is designed and than 10s of thousands more are made by a machine and powered by a battery. A watch like this is designed by a group of engineers, not unlike those at Casio, but the difference is, after the watch is designed, the movement has to be made as well. This process can take years. The seconds, minutes, hours, chronograph, all are powered by a spring. And each complication (something a watch does besides tell time) takes a lot of power and even more parts. So, now we have a watch that took a couple of years to design and manufacture. Now you need the professional watch makers that are going to put the watch together, by hand. Putting a watch like this together can take hundreds of man hours, and sometimes over a thousand. Like all professionals, they get paid a good amount because of their experience and expertise. These people aren't going to get paid a dollar an hour for the years spent perfecting their craft, they will make a very competitive wage. So let's say, $40 an hour. That times 200 hours and now you have $8,000 already invested in that watch. Then you put in the precious metals, platinum, gold, etc, and it adds more to the cost. Plus you have to create and machine the 200-700 individual pieces that go in a watch, and that cost more money. Now you have a watch that cost the manufacturer $16,000 to make give or take. This original watch, cost $25K, this particular model will cost more. And I guarantee you, the people who will buy this watch won't only be the top 1%, it will be the aficionados that save years to purchase something that will cherish and pass along to their kids. Because that's what this watch is about, a technical achievement that will delight you every time you put it on, and that experience is something you pass down from generation to generation. With that said, I'm sure your kids won't care to have your Casio.
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